3 Lessons I've Learned Starting a Business Right Out Of College

Posted by Ben Fjare on Aug 11, 2016 8:00:00 AM

I have been asked to speak a handful of times by young professional groups about how I started my business.  My anwser is almost always the same.  The wrong way.

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Topics: Digital Marketing

Challenging Yourself To Learn New Skills Fuels Your Work Performance

Posted by Justin Brown on Aug 5, 2016 8:00:00 AM

I am a firm believer that challenging yourself to learn new skills fuels your work performance. However, I think work performance is only the tip of the iceberg.

It's a powerful force when you're able to do something that interests you. Letting your mind wander can produce or connect ideas or thoughts that you never thought you had. After all, there's a reason why Google, HP, 3M, and several other companies have adopted the 80/20 rule. The rule allows their employees to work on assigned tasks 80% of the time then spend the rest on tasks or hobbies they enjoy doing. The article can be found through the link below.

Make Your Job Feel Less Like Work with "20% Time"

As for myself, challenging yourself to learn new skills has an overwhelming effect on my overall health and well-being, which translates into both the quality and quantity of work performance.

Related: Hobbies Are Rich in Psychic Rewards

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Topics: Branding, Digital Marketing, Awesomeness

What's the Right Mix of Traditional and Digital Marketing?

Posted by Lena Haines on Aug 1, 2016 1:00:00 PM

There isn't one, concrete answer when it comes to the right mix of digital and traditional marketing.  It's incredibly dependent on the client, the intended outcome, the budget, and the target audience. We take all of these factors into account when it comes to planning a marketing strategy. Around here we like to say, "Print marketing isn't dying, it's changing." Which is the cold hard truth. There is still a need for print marketing in a variety of forms. You might attract a customer through digital means but you can help build the relationship when they get your print materials in their hands. When  these two pathways start to work together, you're on your way to total market domination. 

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Topics: Digital Marketing

Social Media Marketing Tips From the Pros

Posted by Gregg Alexander on Jul 14, 2016 8:00:00 AM

Social media marketing can be a double-edged sword. To get results, you need to find what works for you, but to find what works, you need to invest a lot of time. To save yourself time and from having to read the rest of this blog, I've got two words for you, "CAT VIDEOS." I hope you could sense the sarcasm there, and if you couldn't, maybe this blog isn't for you. For those of you who really do love cat videos in your marketing... this blog might not be for you either. But, for those of you who want to learn a few tips that could help your social media marketing finally produce results, continue on and lets have some fun. Isn't that what social media is all about?

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Topics: Digital Marketing

5 Companies with a Magnetic Personality

Posted by Justin Brown on Jul 8, 2016 8:30:00 AM

Have you experienced a company that is impossible not to like? The combination of great products, outstanding service, genuine social responsibility and a unique personality are all factors that go into a magnetic company. Without further ado, here are 5 companies with a with a magnetic personality.

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Topics: Digital Marketing

Establish A Brand Voice To Ignite Your Social Engagement

Posted by Gregg Alexander on Jun 28, 2016 8:00:00 AM

Social media can be a very fickle beast. Just when you think you are heading in the right direction you start to see a drop in engagement, so you switch things up to try something new and the days of planning and strategizing are out the window. Maybe it isn't the strategy that is failing, maybe it's your brand voice. Voice? YES, voice! Social media is all about connecting with your audience. Connections are developed by identifying common interests, senses of humor, vocabulary, and values. Establishing a consistent voice is the key to humanize your brand and develop a connection with your audience. Remember that kid in high school who would change how he acted based on the group of people he was talking to? He never really fit in until he matured and found his voice. Marketing is just like high school except your brand doesn't have acne or go to homecoming dances. Here are a few things to think about when establishing a brand voice. 

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Topics: Branding, Digital Marketing

11 Common Social Media Mistakes To Avoid

Posted by Justin Brown on Jun 21, 2016 3:37:23 PM

Everybody uses social media. Now I could list a few hard stats about growth or usage but the truth is, everyone knows about social media and everyone uses it. Social media has become a go to marketing platform for many business, but not all business are using it effectively. 

To many, social media is very easy and straightforward - write a couple posts, upload a few pictures, maybe share a funny or exciting video. The truth is that this strategy absent approach to social media will either last about a month or consistently retain a small audience.

However, with adding a little strategy and critical thinking to the mix, that social media channel of yours will start to see healthy growth and develop a list of engage healthy followers. Here is a list of 11 common social media mistakes that businesses make.

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Topics: Digital Marketing

User Generated Content: Tips To Achieve Transcendent Marketing

Posted by Gregg Alexander on Jun 13, 2016 8:30:00 AM

As a brand, when your marketing transcends your messaging an amazing thing starts to happen. People begin talking about you or sharing pictures about your products in a way that becomes marketing in and of itself. I'm talking about user generated content. In many ways, this is the gold standard in terms of digital marketing. Your brand has become so strong that people willingly post about your business. This type of user marketing is priceless, but where do you even begin to get people to talk about your brand?

In conversations with marketing execs and owners of aspiring outdoor companies, two questions kept popping up, "How to I get more social media followers?" and "How do I get people to talk about my brand on social media?" I covered the topic of growing your followers in "8 Ways Brands Can Increase Instagram Followers" but now lets tackle the issue of user generated content. After all, doesn't everyone want to achieve  transcendent marketing? 

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Topics: Digital Marketing

Digital Storytelling Ideas for Outdoor Brands

Posted by Lena Haines on Jun 7, 2016 8:00:00 AM

Every brand has a story to tell, but it's all about the delivery when you're talking to your audience. It's not just about putting your products in front of consumer's faces, its about them creating a relationship with your brand. Giving your brand a human or emotional side is one of the best ways to hit your consumers where it counts; in their hearts and their wallets. Engage potential customers through digital storytelling. 

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Topics: Digital Marketing

5 Companies Creating an Emotional Connection with Marketing

Posted by Lena Haines on May 31, 2016 9:31:38 AM

You know when you're casually enjoying a glass of wine on the couch watching your evening "stories" (trashy reality TV for me), and all of sudden you hear that damn Sarah Maclachlan song come on? "In the arms of the angels..." You start scrambling for the remote because you know that if you see one of those shelter animals accompanied by the sounds of the saddest song ever sung "fly away with meeee....", that you might just adopt 5 homeless pets, max out your credit card, or cry your eyes out depending on how many bottles of wine you've had. I wouldn't know anything about that....

Well those conniving geniuses at the ASPCA know what they are doing. They are tugging at your heart strings to get you to pay attention and its working! Based on your past experiences, brands are getting a response out of you by creating relatable situations. Now you may not have seen an abused homeless animal, but in general humans can empathize with the suffering of poor helpless puppies. And that folks, is what keeps consumers engaged, the common need to find a greater meaning or significance in what we're doing here. It's also what makes branded content stick with consumers and keeps them sharing. 

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Topics: Digital Marketing

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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