5 Companies with a Magnetic Personality

Posted by Justin Brown on Jul 8, 2016 8:30:00 AM

Have you experienced a company that is impossible not to like? The combination of great products, outstanding service, genuine social responsibility and a unique personality are all factors that go into a magnetic company. Without further ado, here are 5 companies with a with a magnetic personality.

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Topics: Digital Marketing

Establish A Brand Voice To Ignite Your Social Engagement

Posted by Gregg Alexander on Jun 28, 2016 8:00:00 AM

Social media can be a very fickle beast. Just when you think you are heading in the right direction you start to see a drop in engagement, so you switch things up to try something new and the days of planning and strategizing are out the window. Maybe it isn't the strategy that is failing, maybe it's your brand voice. Voice? YES, voice! Social media is all about connecting with your audience. Connections are developed by identifying common interests, senses of humor, vocabulary, and values. Establishing a consistent voice is the key to humanize your brand and develop a connection with your audience. Remember that kid in high school who would change how he acted based on the group of people he was talking to? He never really fit in until he matured and found his voice. Marketing is just like high school except your brand doesn't have acne or go to homecoming dances. Here are a few things to think about when establishing a brand voice. 

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Topics: Branding, Digital Marketing

11 Common Social Media Mistakes To Avoid

Posted by Justin Brown on Jun 21, 2016 3:37:23 PM

Everybody uses social media. Now I could list a few hard stats about growth or usage but the truth is, everyone knows about social media and everyone uses it. Social media has become a go to marketing platform for many business, but not all business are using it effectively. 

To many, social media is very easy and straightforward - write a couple posts, upload a few pictures, maybe share a funny or exciting video. The truth is that this strategy absent approach to social media will either last about a month or consistently retain a small audience.

However, with adding a little strategy and critical thinking to the mix, that social media channel of yours will start to see healthy growth and develop a list of engage healthy followers. Here is a list of 11 common social media mistakes that businesses make.

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Topics: Digital Marketing

User Generated Content: Tips To Achieve Transcendent Marketing

Posted by Gregg Alexander on Jun 13, 2016 8:30:00 AM

As a brand, when your marketing transcends your messaging an amazing thing starts to happen. People begin talking about you or sharing pictures about your products in a way that becomes marketing in and of itself. I'm talking about user generated content. In many ways, this is the gold standard in terms of digital marketing. Your brand has become so strong that people willingly post about your business. This type of user marketing is priceless, but where do you even begin to get people to talk about your brand?

In conversations with marketing execs and owners of aspiring outdoor companies, two questions kept popping up, "How to I get more social media followers?" and "How do I get people to talk about my brand on social media?" I covered the topic of growing your followers in "8 Ways Brands Can Increase Instagram Followers" but now lets tackle the issue of user generated content. After all, doesn't everyone want to achieve  transcendent marketing? 

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Topics: Digital Marketing

Digital Storytelling Ideas for Outdoor Brands

Posted by Lena Haines on Jun 7, 2016 8:00:00 AM

Every brand has a story to tell, but it's all about the delivery when you're talking to your audience. It's not just about putting your products in front of consumer's faces, its about them creating a relationship with your brand. Giving your brand a human or emotional side is one of the best ways to hit your consumers where it counts; in their hearts and their wallets. Engage potential customers through digital storytelling. 

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Topics: Digital Marketing

5 Companies Creating an Emotional Connection with Marketing

Posted by Lena Haines on May 31, 2016 9:31:38 AM

You know when you're casually enjoying a glass of wine on the couch watching your evening "stories" (trashy reality TV for me), and all of sudden you hear that damn Sarah Maclachlan song come on? "In the arms of the angels..." You start scrambling for the remote because you know that if you see one of those shelter animals accompanied by the sounds of the saddest song ever sung "fly away with meeee....", that you might just adopt 5 homeless pets, max out your credit card, or cry your eyes out depending on how many bottles of wine you've had. I wouldn't know anything about that....

Well those conniving geniuses at the ASPCA know what they are doing. They are tugging at your heart strings to get you to pay attention and its working! Based on your past experiences, brands are getting a response out of you by creating relatable situations. Now you may not have seen an abused homeless animal, but in general humans can empathize with the suffering of poor helpless puppies. And that folks, is what keeps consumers engaged, the common need to find a greater meaning or significance in what we're doing here. It's also what makes branded content stick with consumers and keeps them sharing. 

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Topics: Digital Marketing

Tips To Launch a Brand Ambassadors Campaign

Posted by Gregg Alexander on May 20, 2016 8:00:00 AM

The concept of brand ambassadors, or social influencers, has been around for years. The use of social media didn't create the need for brand ambassadors, it just made it far more common. Think about the impact Michael Jordan brought to Nike. What would Nike be without the "Air Jordan?" M.J. came into the league in 1984 and so too came the famous Air Jordans. People clung to his athletic success, big smile and winning attitude. They wanted to "Be Like Mike." They wanted to share those experiences through the products he was affiliated with. Using brand ambassadors is the exact same idea. Through brand ambassadors, you are not selling products, you are selling the experience. You are humanizing your marketing which has proven to be far more effective in today's marketplace. According to Visioncritical, four out of ten Facebook users have gone beyond liking, sharing, or commenting on a product to actually buying it and 43% of social media users have purchased a product after sharing or favoriting it on Pinterest, Facebook or Twitter. These are really good numbers and a great representation of how brand ambassadors can impact your sales. So how do you go about using social influencers? Here are a few tips to help you make some sense of this not-so-new concept.

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Topics: Digital Marketing

Why Snapchat Marketing Is The Next Big Thing In the Outdoor Industry

Posted by Justin Brown on May 13, 2016 9:09:42 AM
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Topics: Digital Marketing

8 Ways Brands Can Increase Instagram Followers

Posted by Gregg Alexander on May 11, 2016 8:00:00 AM

Instagram has quickly become one of the most popular social media platforms available. Many businesses have jumped on, using images and short video clips to share information about their brand--and for good reason. According to Instagram's press page, the platform now has over 400 million active monthly users with an average of over 80 million photos posted daily. Engagement is also out pacing other social networks. From data in a report from Forrester, Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter. So it is no wonder Instagram use quickly has become a great marketing tool. But, many small to medium sized brands are still struggling to grow their list of followers. Sure there are many services out there that claim to add followers for a fee, but what's the value in that? It might make your account look more important but it probably won't increase your engagement. So, what's the trick? Here are a few ideas that you should incorporate to your Instagram strategy.

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Topics: Digital Marketing

Want People Talking About Your Brand? Create A Branded Hashtag

Posted by Lena Haines on May 3, 2016 1:29:58 PM

Branded hashtags are the new "likes" when it comes to your social media marketing. Well sort of, they can be significantly more useful than any numbers of likes. Getting social media users to use a hashtag that is associated with your brand acts as an extension of your marketing while helping spread the word of mouth awareness.  When used well, they can be a great way to increase brand engagement and expand your audience. So what should your branded hashtag be and why the heck should you use one?

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Topics: Digital Marketing

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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