Your Social Media Marketing SUCKS! Three Realities That Make This True

Posted by Gregg Alexander on Aug 17, 2018 11:00:46 AM

We get it! You created a social media account because everyone told you that it's the holy grail, but is it? How do you measure the impact of your social media and what is your ROI? Turns out you have been posting a lot of cat videos and funny memes for no reason. Social media is a fickle, fickle world! But the truth is, wasted time equals wasted money. So when you report to your boss, what do you have to show? If your answer is "GREAT QUESTION", this blog is for you. Yes, social media can be a black hole, but it doesn't have to be. We are going to lay down some insight that may help you take your social game from zero to hero quickly, and it ain't that difficult.... so here goes!

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Topics: Digital Marketing

Prime Perspectives | Stand-Up Marketing Campaigns

Posted by Alexa Audet on Jun 30, 2017 9:30:00 AM

In an effort to share some thoughts about our profession we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics.

These are the responses.

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Topics: Branding, Digital Marketing, Awesomeness

Prime Perspectives | Favorite Social Media Accounts

Posted by Alexa Audet on Jun 22, 2017 9:00:00 AM

In an effort to share some thoughts about our profession we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics.

These are the responses.

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Topics: Branding, Digital Marketing, Awesomeness

Prime Perspectives | Frequent Marketing Mistakes

Posted by Alexa Audet on Jun 14, 2017 9:15:00 AM

In an effort to share some thoughts about our profession, we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics including our opinions about the most frequent marketing mistakes made.

These are the responses.

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Topics: Branding, Digital Marketing, Awesomeness

Prime Perspectives | Best Blogs to Follow

Posted by Alexa Audet on Jun 8, 2017 11:33:23 AM

In an effort to share some thoughts about our profession we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics.

These are the responses.

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Topics: Branding, Digital Marketing, Awesomeness

15 Credit Union Marketing Buzz Words You Need to Know

Posted by Gregg Alexander on Mar 8, 2017 9:00:00 AM

Marketing, specifically digital marketing is an ever evolving realm with new strategies and ideas the are continually tested and refined. 5 years ago Instagram wasn't on anyone's radar as a marketing too, hell it didn't even exist. As quickly has marketing has changed in the last 5 to 10 years it has become increasingly hard to keep up on trends and even marketing lingo. Do you know what a SERP is? How about "evergreen content" or "KPI"? These words might not mean anything to you, but if you are managing marketing campaigns for your credit union, they should. We've put together a list of 15 credit union marketing buzz words that you need to know. 

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Topics: Digital Marketing, Credit Union Marketing

How Election Day 2016 is Going to Be Different Thanks To Social Media

Posted by Lena Haines on Nov 8, 2016 10:00:30 AM

There is no doubt this is one of the most controversial and talked about elections in America's history. Thanks to social media, the candidates, voters, and media outlets have been able to take the antics to a whole different level. Almost instantly the statements of a candidate can be shared, fact checked, and rebutted by their opponent. It's a great way to involve voters in the issues and engage a younger audience, but this social media influence makes the election different than any before. After today,  I don't think the controversy will die down. How does social media make this Election Day 2016 different than those before?

 

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Topics: Digital Marketing

3 Lessons I've Learned Starting a Business Right Out Of College

Posted by Ben Fjare on Aug 11, 2016 8:00:00 AM

I have been asked to speak a handful of times by young professional groups about how I started my business.  My anwser is almost always the same.  The wrong way.

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Topics: Digital Marketing

Challenging Yourself To Learn New Skills Fuels Your Work Performance

Posted by Justin Brown on Aug 5, 2016 8:00:00 AM

I am a firm believer that challenging yourself to learn new skills fuels your work performance. However, I think work performance is only the tip of the iceberg.

It's a powerful force when you're able to do something that interests you. Letting your mind wander can produce or connect ideas or thoughts that you never thought you had. After all, there's a reason why Google, HP, 3M, and several other companies have adopted the 80/20 rule. The rule allows their employees to work on assigned tasks 80% of the time then spend the rest on tasks or hobbies they enjoy doing. The article can be found through the link below.

Make Your Job Feel Less Like Work with "20% Time"

As for myself, challenging yourself to learn new skills has an overwhelming effect on my overall health and well-being, which translates into both the quality and quantity of work performance.

Related: Hobbies Are Rich in Psychic Rewards

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Topics: Branding, Digital Marketing, Awesomeness

What's the Right Mix of Traditional and Digital Marketing?

Posted by Lena Haines on Aug 1, 2016 1:00:00 PM

There isn't one, concrete answer when it comes to the right mix of digital and traditional marketing.  It's incredibly dependent on the client, the intended outcome, the budget, and the target audience. We take all of these factors into account when it comes to planning a marketing strategy. Around here we like to say, "Print marketing isn't dying, it's changing." Which is the cold hard truth. There is still a need for print marketing in a variety of forms. You might attract a customer through digital means but you can help build the relationship when they get your print materials in their hands. When  these two pathways start to work together, you're on your way to total market domination. 

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Topics: Digital Marketing

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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