How Your Internal Culture Drives Credit Union Growth

Posted by Lena Haines on Feb 22, 2017 9:11:00 AM

Each brand has a culture that drives its identity. We associate different feeling with the brands we interact with and that can be a marketable tool. Do you think your credit union has a unique culture that your members keep coming back for? Can you think of your competitors culture and how it differs? This post will help you understand how your internal culture can be a very valuable quality for your credit union growth.

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Topics: Credit Union Marketing

7 Steps to Gain Buy In With Your Credit Union Marketing Strategy

Posted by Alexa Audet on Feb 16, 2017 10:02:00 AM

So, your credit union is due to change up their marketing strategy and thrive in the digital age. Improving the visibility of your institution is everyone's top priority BUT causing any sort of ripple in the way things have always been done may cause some resistance. Converting to a digital-heavy content marketing strategy in 2017 seems like a no-brainer, right? New business is going to come from younger generations and without creating, publishing and distributing helpful content across digital platforms, you are missing these crucial conversion opportunities. As a credit union, we know you are faced with extremely traditional viewpoints from all levels of your organization. Avoid the frustrations of getting everyone on board by following these 7 steps to gain buy-in with your credit union marketing strategy.

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Topics: Credit Union Marketing

11 Ways to Make Your Credit Union Members Feel Valued

Posted by Gregg Alexander on Feb 8, 2017 10:00:00 AM


Members are the lifeline of your credit union. So, showing your members they are valued is a crucial piece of your marketing. Keeping your members happy is a great way to develop advocates within your community that will help spread the word about your CU, helping grow your membership through word of mouth. You may not view this as marketing, but it is. How you treat your members or the messaging your send out to them is important in maintaining the culture that you have worked so hard to establish. So, how do you make your credit union members feel important? Here are 11 ways that you can make an impact in your members' experience at your credit union. 

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Topics: Credit Union Marketing

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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