How to Track Potential Credit Union Members

Posted by Gregg Alexander on May 16, 2017 9:39:00 AM

To turn potential credit union members into real life customers; you need to keep track of them and pay attention to their needs. With a strategy and a tailored customer relations management system, you’ll be able to track your buyer's journey and better meet their needs. You should think of the system like a funnel where you’re helping those potential members along to your institution. 

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Topics: Credit Union Marketing

How to Establish Yourself as the Best Credit Union

Posted by Gregg Alexander on May 1, 2017 8:00:00 AM

More and more financial institutions are popping up every day. This crowded field makes it tough for your credit union to stand out as top tier. Potential customers know they have plenty of options, so how do you get your credit union to the top of the pile?

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Topics: Credit Union Marketing

11 Marketing Tips to Improve Modern Credit Union Growth

Posted by Alexa Audet on Apr 20, 2017 1:53:53 PM

 

What happens to a credit union that doesn’t grow? This isn’t a riddle. The truth is, it stagnates and dies. Your credit union needs to keep up with changing times to stay relevant and be successful. Fortunately, there are some simple ways to ensure your credit union growth, both today and in the future.

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Topics: Credit Union Marketing

How to Empower Your Staff to Improve Credit Union Growth

Posted by Jason Johnson on Apr 12, 2017 9:00:00 AM

We all know that management styles can run to extremes that hinder credit union growth. Progress can grind to a halt when micro-managers fixate on insignificant minutiae. On the other end of the spectrum, laissez faire managers can't lead their staff in the right direction because they provide no direction at all. The happy medium for credit union growth is to delegate some decisions away from managers, incorporating a team approach, where all members contribute to a winning outcome.

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Topics: Credit Union Marketing

7 Benefits of a CRM for your Credit Union Marketing

Posted by Lena Haines on Apr 5, 2017 9:00:00 AM

Credit union marketing is much more complicated that it seems to most. It doesn't just bring people into your financial institution; it informs them so that you can continue to serve them with the quality they've come to expect. One strategy to ensure a satisfied customer and a smooth running credit union is utilizing a customer relationship management tool. A CRM works not only by retaining information about your customers , but it allows that information to be used in a way that will improve your whole management system. A CRM is a software that combines information from sales, marketing, and customer service positions. This gives you a complete picture of your customers as individuals. It's a valuable tool with some great benefits.

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Topics: Credit Union Marketing

7 Quick Team Building Exercises for Your Credit Union

Posted by Alexa Audet on Mar 29, 2017 10:00:00 AM

It can be hard to set aside a team building exercise day, especially at a busy financial institution. Your employees are busy people, after all, and you can't exactly close the credit union for the day to make sure everyone is on the same page. If you want to build trust among your team to have the most efficient group you can fear not. There are plenty of options that will fit into the end of a typical meeting. Give these team building exercises a try at your credit union. 

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Topics: Credit Union Marketing

9 Strategies for Targeting Your Credit Union Demographics

Posted by Lena Haines on Mar 22, 2017 12:00:00 PM

While marketing was being revolutionized in the 1960s, Bob Dylan sang "The time's they are a-changin." It was true at the time, but not more so than today. Some people lament the change brought on by new technologies and new generations, but without it, we'd still be crawling around in a cave. So make that change work for you, and stand out from the crowd while looking for new credit union members. Here are a few strategies for targeting different credit union demographics. 

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Topics: Credit Union Marketing

5 Things to Consider When Revamping Your Credit Union Website

Posted by Gregg Alexander on Mar 15, 2017 9:00:00 AM

Technology is constantly changing; this is common knowledge by now. But what does this vague idiom mean for your credit union website? It's no longer enough to set it and forget it, so to speak. Your customers require constant attention, and the way to give them that is through an updated website. It's best to stay on top of technology, and while this doesn't necessarily mean changing the look of your site every week, it does mean you that you need to stay on top of it. Ask yourself, when was the last time we had an update to our credit union website? 

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Topics: Web Design, Credit Union Marketing

15 Credit Union Marketing Buzz Words You Need to Know

Posted by Gregg Alexander on Mar 8, 2017 9:00:00 AM

Marketing, specifically digital marketing is an ever evolving realm with new strategies and ideas the are continually tested and refined. 5 years ago Instagram wasn't on anyone's radar as a marketing too, hell it didn't even exist. As quickly has marketing has changed in the last 5 to 10 years it has become increasingly hard to keep up on trends and even marketing lingo. Do you know what a SERP is? How about "evergreen content" or "KPI"? These words might not mean anything to you, but if you are managing marketing campaigns for your credit union, they should. We've put together a list of 15 credit union marketing buzz words that you need to know. 

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Topics: Digital Marketing, Credit Union Marketing

Why Every Member Should Be Your Credit Union Brand Ambassador

Posted by Alexa Audet on Mar 1, 2017 9:01:00 AM

Credit unions are owned and operated by their members and solely exist to serve those members. While it is easy to promote a credit union's awesomeness if you are being paid to do so, how can you get the members on the other side of the counter to advocate for your brand? Below you will find out why every member SHOULD be your credit union Brand Ambassador and how to make that happen.

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Topics: Credit Union Marketing

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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