Wheelhouse Marketing Blog

Ah, the blog. The very room in which we’re currently chatting. Having a blog is one of the best things you can do for your business for a smattering of reasons. We’ve already discussed at length how your blog can boost your SEO, so today we’re talking about the less technical side of things: your voice--how to find it, and how to use it to be a better blogger.

You see, each writer has their own writing voice. Yours will sound different than mine, and that’s a good thing. Your voice is your banner of brand personality to the world, and a blog is a perfect place to showcase it and cut up a little while you’re at it. And while we want you to let loose, there are a few key practices that are universally true when developing your writing voice, and sticking to them will make your writing as strong as Arnold in his heyday.

Starting to create marketing videos can be a scary thought - expensive equipment, fine-tuned skills, or even rejection. Taking this leap into the world of video does involve risks but they might not be as intimidating as you think. Plus, video can offer some impressive and unrealized marketing potential. Continue reading to find out why your business NEEDS to start using video marketing.

“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” - Brené Brown

You should know by now that content is the main ingredient to your business. That content should also be “authentic” to your business, otherwise, customers won’t trust you. A study from Ad Week found that 90% of respondents said, “they best respond to brands that create authentic visual or video content.” The study also found that 56% of the people like when brands are not just selling but sharing something cool or teaching them. Those numbers are probably even higher now and will continue to grow with time.

How do they do it? You know, the professional content creators, bloggers, those gifted individuals who can sit and roll-out beautifully crafted content right out of the gate. No need to get green with envy, you can do it too! Here are six ways to blog like the pros and make it through your content creation process without losing steam.

So, you've jumped onto the blogging bandwagon. Writing and publishing blogs is the easy part, but how do you write blogs that make the most of your time and bring in the most business for your company? Well, that's a good question. We came up with some blogging best practices for you to implement in your writing so you can make your blog a business building machine!

One of the most overlooked parts of creating a new website is the content. It seems like nobody likes to write, but they sure do like to provide cool images and ideas about the design. Yes, the design can grab people's attention and the images make the site look professional, but the content is what keeps people on your site and what makes them choose you over a competitor. I could definitely argue that content is the most important part of a website. So how do you make the content more engaging and something that people want to read? Here are a few tips and things to think about before you start writing your next website masterpiece. 

Technology is an amazing thing.

Previously, if you wanted website content, you had to hire a great writer, which could involve a lot of time, energy, and frustration.

Now, technology has blessed us with several online services that serve as a hub to connect businesses in need of content with content writers.

These online services not only connect these two parties but have greatly increased competition for content writers. From bidding systems to ranking systems, any unknown writer across the globe can have the ability to challenge the price or quality of a piece of work to that of a popular or famous writer.

Here are the 4 websites that can help you create website content.

I’m going to admit, I had a few creative blocks of my own when starting this blog. It’s not easy being charmingly witty 24/7 and, unfortunately, there isn't a creative fiber supplement on the market yet. That being said, we have to look elsewhere when finding a cure for what ails us. So what helps a creative genius in a rut? Here are five things to try next time you encounter that creative constipation. 

I often go back after finishing a project and wonder, what inspired me to do that? I realize that inspiration can often be subconscious and isn't always going to be found in a Google search or on Pinterest. That being said, It’s not always a visual experience; sometimes it can happen because you just feel good. Here are 7 things to get you in the mood…

To design--of course.

As a brand, when your marketing transcends your messaging an amazing thing starts to happen. People begin talking about you or sharing pictures about your products in a way that becomes marketing in and of itself. I'm talking about user generated content. In many ways, this is the gold standard in terms of digital marketing. Your brand has become so strong that people willingly post about your business. This type of user marketing is priceless, but where do you even begin to get people to talk about your brand?

In conversations with marketing execs and owners of aspiring outdoor companies, two questions kept popping up, "How to I get more social media followers?" and "How do I get people to talk about my brand on social media?" I covered the topic of growing your followers in "8 Ways Brands Can Increase Instagram Followers" but now lets tackle the issue of user generated content. After all, doesn't everyone want to achieve  transcendent marketing?