How to Create Content Your Customers Will Actually Use

Posted by Prime Incorporated on Apr 2, 2019 9:05:00 AM

You’ve heard the phrase that “Content is King.” While this is true, and we appreciate the point it emphasizes, it’s also true that not all content is created equally. If we wrote a blog post telling you about why Marvel is better than DC (duh), you probably wouldn’t be very interested. Granted, there’s certainly an audience for this type of topic, but if you’re here, it’s because you’re likely looking for marketing advice. A blog like that doesn’t serve you in the least. For content to really be a good king, it needs to be considering the good of its people constantly. Let’s take a look at how to do precisely that.

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Topics: Marketing Strategy, Creating Content/ Copywriting

How to Set Up a Content Schedule for Big Time Success

Posted by Prime Incorporated on Mar 26, 2019 9:55:00 AM

For a lot of business owners, they’re switching between hats constantly. It’s something they often don’t tell you when you start a business. You’re not only the tradesman, great at his or her craft, but you’re also the receptionist, accountant, marketer, event the janitor. With so much to do, the idea of creating the amount of content needed to be successful in a world where “Content is King” can be daunting. Even for a full-fledged marketing team, sometimes the amount of content that needs to get done can seem like an endless ocean where they forgot their compass somewhere on the mainland.

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Topics: Marketing Strategy, Creating Content/ Copywriting

Boost SEO via Blogging Done the RIGHT Way

Posted by Prime Incorporated on Mar 19, 2019 8:30:00 AM

There’s a saying that's become popular with the ever expanding availability of the internet. It goes a little something like this, "These days, everyone’s an expert.” It has a two-fold meaning. There’s the obvious, which is human beings’ tendency to spend one afternoon reading into a certain subject matter and suddenly they’re an aficionado. It’s a rough reality, but not as bad as the second meaning (unless you’re the poor soul stuck talking to that guy at a party). The second is that with the internet comes the ability for users to self publish. These are the really dangerous experts. And with their continual emergence, Google is having to work harder and harder to determine what out there is good content, and what is, well, just plain crap.

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Topics: Marketing Strategy, Web Analytics and Tracking, Creating Content/ Copywriting

5 Types of Content You Should Be Using to Promote Your Business

Posted by Prime Incorporated on Feb 28, 2019 10:08:00 AM

Hearing the word “content” and only thinking of words on a page is like hearing “ice cream” and only thinking of vanilla. There are so many other forms it can come in, and all are equally important for your business and delectable to your audience. You should be using many different types of content other than just words on a page to engage with them and promote your business. Each will serve you a little differently and appeal to your audience in different ways and for varying reasons. Today, we’re looking at some of your content options, how to implement them into your business, and why your audience is drawn to each. Let’s get started.

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Topics: Marketing Strategy, Creating Content/ Copywriting

So Your Business Is Boring: How To Make Interesting Content Out of Not-So-Fun-Topics

Posted by Prime Incorporated on Jan 25, 2019 7:49:00 AM

Look, not every product on the market can be a sexy, shiny object. The reality is that sometimes aspects of life require products or services that are, well, just plain boring. Does the average person get their kicks chatting about retirement plans? Likely not. How about medical equipment? Yeah, that one’s not exactly a rip-roarin’ time, either.

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Topics: Marketing Strategy, Creating Content/ Copywriting

How To Find Your Voice and Use it In a Blog

Posted by Prime Incorporated on Dec 3, 2018 8:11:00 AM

Ah, the blog. The very room in which we’re currently chatting. Having a blog is one of the best things you can do for your business for a smattering of reasons. We’ve already discussed at length how your blog can boost your SEO, so today we’re talking about the less technical side of things: your voice--how to find it, and how to use it to be a better blogger.

You see, each writer has their own writing voice. Yours will sound different than mine, and that’s a good thing. Your voice is your banner of brand personality to the world, and a blog is a perfect place to showcase it and cut up a little while you’re at it. And while we want you to let loose, there are a few key practices that are universally true when developing your writing voice, and sticking to them will make your writing as strong as Arnold in his heyday.

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Topics: Creating Content/ Copywriting

Why Every Business Needs To Start Using Video Marketing

Posted by Justin Brown on Nov 16, 2018 8:13:00 AM

Starting to create marketing videos can be a scary thought - expensive equipment, fine-tuned skills, or even rejection. Taking this leap into the world of video does involve risks but they might not be as intimidating as you think. Plus, video can offer some impressive and unrealized marketing potential. Continue reading to find out why your business NEEDS to start using video marketing.

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Topics: Branding, Marketing Strategy, Creating Content/ Copywriting

What Is Authentic Content and How Do You Create It?

Posted by Shane Niederklein on Oct 12, 2018 8:02:00 AM
“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” - Brené Brown

You should know by now that content is the main ingredient to your business. That content should also be “authentic” to your business, otherwise, customers won’t trust you. A study from Ad Week found that 90% of respondents said, “they best respond to brands that create authentic visual or video content.” The study also found that 56% of the people like when brands are not just selling but sharing something cool or teaching them. Those numbers are probably even higher now and will continue to grow with time.

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Topics: Creating Content/ Copywriting

6 Easy Ways To Blog Like The Pros

Posted by Alexa Audet on Sep 14, 2018 4:51:37 PM

How do they do it? You know, the professional content creators, bloggers, those gifted individuals who can sit and roll-out beautifully crafted content right out of the gate. No need to get green with envy, you can do it too! Here are six ways to blog like the pros and make it through your content creation process without losing steam.

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Topics: Creating Content/ Copywriting

Blogging: The Super Powered Secret to SEO

Posted by Haley Walter on Aug 31, 2018 11:33:46 AM

So, you've jumped onto the blogging bandwagon. Writing and publishing blogs is the easy part, but how do you write blogs that make the most of your time and bring in the most business for your company? Well, that's a good question. We came up with some blogging best practices for you to implement in your writing so you can make your blog a business building machine!

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Topics: Marketing Strategy, Creating Content/ Copywriting

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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