Project Profile: Wholesale Trust Brand Video

Posted by Gregg Alexander on Apr 25, 2017 11:07:00 AM

 

Over the year's we've gotten to work with some pretty incredible clients and had some cool experiences. We currently have a client that fits this bill. The National Association of Sporting Goods Wholesalers (NASGW) is a trade association that brings together firearm industry manufacturers and wholesalers. The occupy a critical position in the supply chain to deliver firearms and firearms accessories to consumers. Their members are the who's who of gun manufacturers and we've had the opportunity to learn a quite a bit about the industry in the past 18 months. 

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Topics: Branding

11 Marketing Tips to Improve Modern Credit Union Growth

Posted by Alexa Audet on Apr 20, 2017 1:53:53 PM

 

What happens to a credit union that doesn’t grow? This isn’t a riddle. The truth is, it stagnates and dies. Your credit union needs to keep up with changing times to stay relevant and be successful. Fortunately, there are some simple ways to ensure your credit union growth, both today and in the future.

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Topics: Branding

How to Empower Your Staff to Improve Credit Union Growth

Posted by Jason Johnson on Apr 12, 2017 9:00:00 AM

We all know that management styles can run to extremes that hinder credit union growth. Progress can grind to a halt when micro-managers fixate on insignificant minutiae. On the other end of the spectrum, laissez faire managers can't lead their staff in the right direction because they provide no direction at all. The happy medium for credit union growth is to delegate some decisions away from managers, incorporating a team approach, where all members contribute to a winning outcome.

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Topics: Branding

7 Quick Team Building Exercises for Your Credit Union

Posted by Alexa Audet on Mar 29, 2017 10:00:00 AM

It can be hard to set aside a team building exercise day, especially at a busy financial institution. Your employees are busy people, after all, and you can't exactly close the credit union for the day to make sure everyone is on the same page. If you want to build trust among your team to have the most efficient group you can fear not. There are plenty of options that will fit into the end of a typical meeting. Give these team building exercises a try at your credit union. 

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Topics: Branding

Why Every Member Should Be Your Credit Union Brand Ambassador

Posted by Alexa Audet on Mar 1, 2017 9:01:00 AM

Credit unions are owned and operated by their members and solely exist to serve those members. While it is easy to promote a credit union's awesomeness if you are being paid to do so, how can you get the members on the other side of the counter to advocate for your brand? Below you will find out why every member SHOULD be your credit union Brand Ambassador and how to make that happen.

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Topics: Branding

How Your Internal Culture Drives Credit Union Growth

Posted by Lena Haines on Feb 22, 2017 9:11:00 AM

Each brand has a culture that drives its identity. We associate different feeling with the brands we interact with and that can be a marketable tool. Do you think your credit union has a unique culture that your members keep coming back for? Can you think of your competitors culture and how it differs? This post will help you understand how your internal culture can be a very valuable quality for your credit union growth.

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Topics: Branding

7 Steps to Gain Buy In With Your Credit Union Marketing Strategy

Posted by Alexa Audet on Feb 16, 2017 10:02:00 AM

So, your credit union is due to change up their marketing strategy and thrive in the digital age. Improving the visibility of your institution is everyone's top priority BUT causing any sort of ripple in the way things have always been done may cause some resistance. Converting to a digital-heavy content marketing strategy in 2017 seems like a no-brainer, right? New business is going to come from younger generations and without creating, publishing and distributing helpful content across digital platforms, you are missing these crucial conversion opportunities. As a credit union, we know you are faced with extremely traditional viewpoints from all levels of your organization. Avoid the frustrations of getting everyone on board by following these 7 steps to gain buy-in with your credit union marketing strategy.

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Topics: Branding

11 Ways to Make Your Credit Union Members Feel Valued

Posted by Gregg Alexander on Feb 8, 2017 10:00:00 AM

 

Members are the lifeline of your credit union. So, showing your members they are valued is a crucial piece of your marketing. Keeping your members happy is a great way to develop advocates within your community that will help spread the word about your CU, helping grow your membership through word of mouth. You may not view this as marketing, but it is. How you treat your members or the messaging your send out to them is important in maintaining the culture that you have worked so hard to establish. So, how do you make your credit union members feel important? Here are 11 ways that you can make an impact in your members' experience at your credit union. 

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Topics: Branding

Bringing a Better Understanding to the Mystery of Branding

Posted by Lena Haines on Aug 3, 2016 8:30:00 AM

Branding can be a confusing topic. When I bring it up to my clients they have heard the word branding over and over again, but actually understanding its importance and what it means is a different animal. The best way I have heard it described is this: Think of your business as a person. It's logo/identity is the actual face of the person and the branding is the personality, interactions, and experiences you have with the person. 

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Topics: Branding

7 Signs You Need To Evaluate Your Brand Positioning

Posted by Gregg Alexander on Jul 26, 2016 8:00:00 AM

Remember those terrible '90s Canon EOS Rebel commercials with Andre Agassi and his super sweet mullet? You know, the ones where he would peer over his dark sunglasses and say, "Image is everything!" Now we all know there are very few marketing strategies that trump a well placed mullet, but honestly, Canon was right on. In marketing, image is everything. It's what attracts consumers to your brand and sets you apart from your competition. It is your messaging, it is your imagery, but most of all, it is your brand positioning. In other words, it's the process of establishing your brand in the minds of consumers. In some ways this is a natural process, but for most successful brands, this process is a well thought-out strategy. So, how is your brand positioned? Do you know? Have you given this some thought? How is your brand positioning reflected in your marketing and social media? 

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Topics: Branding

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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