The Six Essential Elements of a Brand

Posted by Alexa Audet on Aug 4, 2020 8:30:00 AM

 

We've spent a lot of time together talking about branding, and it's been a real treat (at least we think so). But most of the content we've spent consuming and communicating about branding has mainly related to the tangible. And that's because the tangible stuff is super important. You can't really have a brand without a logo, or a typeface, or a color scheme. But while those things are great attributes, there are many intangibles that build your brand that are worth discussing.

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Topics: Branding, Brand Evangelism

How to Prepare for Your Rebrand

Posted by Katie Pierce on Jul 28, 2020 5:00:00 PM

 

The rebrand. It's not a term for the faint of heart, and it's certainly something you can't just walk into willy-nilly. Not if you want good results, anyway. When you're staring down a rebrand, there's a lot to consider. Whether you're just excited to get going or unsure where to start, it's easy to jump the gun in your process and skip some essential steps. Before you begin, you've got to hit the pause button and ask the important question—are you prepared?

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Topics: Branding, Branded Content, Brand Evangelism

Do You Know Your Style? Brand Guidelines & Establishing Consistency

Posted by Alexa Audet on Jun 30, 2020 1:30:00 PM

 

There's an old saying in marketing called The Rule of 7. Discovered by former advertising executives of the 1930s, the Rule of 7 is the average number of times a person must be exposed to your messaging before taking any action. Luckily with a solid social media strategy planned out, this becomes much easier. But it only works if your potential buyer recognizes your brand every single time they see it. For this to happen, your brand needs to be consistent across various topics, no matter the location or situation.

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Topics: Branding, Social Media Management, Brand Growth, Branded Content, Marketing Methodology, Digital Strategy, Tips From the Pros

The Best Branding Trends of 2020 to Get Pumped About

Posted by Alexa Audet on Feb 4, 2020 9:00:00 AM

As we continue forecasting what marketing trends we think will be a major hit for 2020, today, we turn our sights on branding. Easily one of the most exciting facets of the marketing world, branding just gets better and better as companies have to try harder to compete to gain the attention of overloaded customers. Today we are taking a look at the best trends of 2020 when it comes to branding, and why we're so excited about them.

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Topics: Branding, Brand Growth, Brand Evangelism, Digital Strategy, Messaging, Design Forward Thinking

FORECASTING THE WEB DESIGN TRENDS OF 2020

Posted by Katie Pierce on Jan 28, 2020 10:00:00 AM

Around this time of year, there’s a lot of projecting for the year to come. And 2020 is no exception. As a new year, an election year, and the start of a new generation, there’s a lot of forward focus and forecasting surrounding the upcoming 365 days. With all of the speculating going on, web design is no different. While technology has obviously been on a compounded growth path, it seems like it practically blew up in 2019. And with its massive expansion and infiltration, we’ve begun to see how it’s changing what’s possible on the web, what users are drawn to, and what we can expect in 2020.  

 

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Topics: Branding, Web Design, Prime Culture, Digital Strategy, Design Forward Thinking

Designing to fit your medium-device differences and responsive strategies for your website

Posted by Ben Fjare on Dec 3, 2019 1:00:00 PM

Fewer things are more likely to make a perfectly reasonable human being hurl their device across the room faster than an aggravating, user-unfriendly experience. With our proclivity to change devices to look at particular sites in different ways, responsive design can make or break the experience for the user. And, while you may expect that every site you come into contact with should work breezily on any device you own, it’s unfortunately not the case. There are still quite a few websites out there in their unresponsive state, which could use an upgrade to their experience for the sake of mobile devices everywhere.

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Topics: Branding, Social Media Management, Web Design, The Mobile Economy, Design Forward Thinking

Cowboys and Contractors Need Marketing Too

Posted by Gregg Alexander on Nov 26, 2019 9:00:00 AM

Across the country, there is a unique class of folks that stand out as anomalies from the digitized masses. They aren't hard to recognize. Often, they're using aging tech or a non-smartphone, they would rather get dirt under their fingernails than be on social media and have little to no idea what a meme is. Often referred to in the marketing world by the kind euphemism of late adopters, this group of hard-working, rarely online folks typically has some of the sparsest resources when it comes to their marketing, design, and demand generation. 

They tend to occupy more trade, agricultural, and specialized skill forms of business, be it guiding, farming, construction, charter services, commercial supply, or more industrial-focused work. For many of these people, they have the "been doing it this way for 30 years, and it's worked well for me" byline, and business typically comes from a real word of mouth route. But, like all good things, the days may be numbered for continuing this way in a world going ever faster and faster toward the interconnection of things. Today we're looking at why every single individual, even these late adopters, can benefit from a strong marketing game.

 

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Topics: Branding, Social Media Management, Marketing Strategy, Web Design, Marketing Methodology, Digital Strategy

Lettering and Illustration: The Return Hand Drawn Design

Posted by Katie Pierce on Nov 19, 2019 9:00:00 AM

As long as people have kept written records, they have been using intricate designs to accent their words. The art of beautiful penmanship and decorative letterforms are prevalent in Arabic, Japanese, and Chinese art. It doesn't take a Master Penmen to look at our country's Declaration of Independence or the Constitution to see the unique brilliance of hand-drawn excellence. While ink and quill are not as commonplace today, pen and ink and Apple Pencil and tablet have become the new mediums for that hand-lettered touch.

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Topics: Branding, Branded Content, Digital Strategy, Design Forward Thinking

The Why, How and What of Minimalist Design

Posted by Katie Pierce on Nov 12, 2019 9:00:00 AM

Quite often, the objects we encounter every day are laden with history and reason, and we are unaware of it. It's understandable. For starters, we're busy guys and girls. Not to mention, we can't possibly be walking, talking experts on the reason, historical context, and functionality behind everything we touch in our world. To quote an icon, "...ain't nobody got time for that." 

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Topics: Branding, Brand Evangelism, Design Forward Thinking

The Most Clickable CTAs We've Ever Seen

Posted by Jason Johnson on Nov 26, 2018 7:50:00 AM

If you have ever done any digital marketing you know how valuable a good call-to-action (CTA) is. Let's face it, if you've been on the internet you've probably experienced how valuable a good CTA can be, even if you didn't know what a CTA was. CTAs are those cleverly designed buttons that get you to click through and do something. The objective of a well designed CTA is to capture leads, and there isn't just one way to make this happen. So we took a look around the internet to pull together examples of the most clickable CTAs out there.

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Topics: Branding, Web Analytics and Tracking

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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