Fewer things are more likely to make a perfectly reasonable human being hurl their device across the room faster than an aggravating, user-unfriendly experience. With our proclivity to change devices to look at particular sites in different ways, responsive design can make or break the experience for the user. And, while you may expect that every site you come into contact with should work breezily on any device you own, it’s unfortunately not the case. There are still quite a few websites out there in their unresponsive state, which could use an upgrade to their experience for the sake of mobile devices everywhere.
Across the country, there is a unique class of folks that stand out as anomalies from the digitized masses. They aren't hard to recognize. Often, they're using aging tech or a non-smartphone, they would rather get dirt under their fingernails than be on social media and have little to no idea what a meme is. Often referred to in the marketing world by the kind euphemism of late adopters, this group of hard-working, rarely online folks typically has some of the sparsest resources when it comes to their marketing, design, and demand generation.
They tend to occupy more trade, agricultural, and specialized skill forms of business, be it guiding, farming, construction, charter services, commercial supply, or more industrial-focused work. For many of these people, they have the "been doing it this way for 30 years, and it's worked well for me" byline, and business typically comes from a real word of mouth route. But, like all good things, the days may be numbered for continuing this way in a world going ever faster and faster toward the interconnection of things. Today we're looking at why every single individual, even these late adopters, can benefit from a strong marketing game.
As long as people have kept written records, they have been using intricate designs to accent their words. The art of beautiful penmanship and decorative letterforms are prevalent in Arabic, Japanese, and Chinese art. It doesn't take a Master Penmen to look at our country's Declaration of Independence or the Constitution to see the unique brilliance of hand-drawn excellence. While ink and quill are not as commonplace today, pen and ink and Apple Pencil and tablet have become the new mediums for that hand-lettered touch.
Quite often, the objects we encounter every day are laden with history and reason, and we are unaware of it. It's understandable. For starters, we're busy guys and girls. Not to mention, we can't possibly be walking, talking experts on the reason, historical context, and functionality behind everything we touch in our world. To quote an icon, "...ain't nobody got time for that."
If you have ever done any digital marketing you know how valuable a good call-to-action (CTA) is. Let's face it, if you've been on the internet you've probably experienced how valuable a good CTA can be, even if you didn't know what a CTA was. CTAs are those cleverly designed buttons that get you to click through and do something. The objective of a well designed CTA is to capture leads, and there isn't just one way to make this happen. So we took a look around the internet to pull together examples of the most clickable CTAs out there.
Starting to create marketing videos can be a scary thought - expensive equipment, fine-tuned skills, or even rejection. Taking this leap into the world of video does involve risks but they might not be as intimidating as you think. Plus, video can offer some impressive and unrealized marketing potential. Continue reading to find out why your business NEEDS to start using video marketing.
Customer loyalty is a term that gets used a lot. You know it's important to the success of your company, you know it's something you should invest in, but where do you get started? If you are looking for the best way to get your customer loyalty program off the ground or are just looking for improvements you can make to your already existing program, this is for you!
Pinterest isn’t just for mom’s looking to plan crock-pot recipes anymore. I mean, if you are a mom looking for crock-pot recipes I would recommend Pinterest. And if you’re a company looking to sell crock-pot recipes to mothers, I would also recommend Pinterest. But anymore, Pinterest is so much more than just those crock-pot recipes.
For many of us at Prime Incorporated, Montana State University is our alma mater so we love opportunities to be a part of projects on campus.
In an effort to share some thoughts about our profession, we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics including our opinions about the most frequent marketing mistakes made.
These are the responses.