Prime Perspectives | Stand-Up Marketing Campaigns

Posted by Alexa Audet on Jun 30, 2017 9:30:00 AM

In an effort to share some thoughts about our profession we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics.

These are the responses.

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Topics: Branding, Digital Marketing, Awesomeness

Prime Perspectives | Favorite Social Media Accounts

Posted by Alexa Audet on Jun 22, 2017 9:00:00 AM

In an effort to share some thoughts about our profession we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics.

These are the responses.

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Topics: Branding, Digital Marketing, Awesomeness

Prime Perspectives | Frequent Marketing Mistakes

Posted by Alexa Audet on Jun 14, 2017 9:15:00 AM

In an effort to share some thoughts about our profession, we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics including our opinions about the most frequent marketing mistakes made.

These are the responses.

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Topics: Branding, Digital Marketing, Awesomeness

Prime Perspectives | Best Blogs to Follow

Posted by Alexa Audet on Jun 8, 2017 11:33:23 AM

In an effort to share some thoughts about our profession we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics.

These are the responses.

Read More

Topics: Branding, Digital Marketing, Awesomeness

Project Profile: Detoxair Branding and Package Design

Posted by Alexa Audet on May 4, 2017 9:23:00 AM

We get a lot of cool opportunities working with a wide variety of projects and clients here at Prime. You name it; we have probably done it to some extent (in dealing with matters of design and marketing, of course). When we were presented with something as awesome as naming and branding a brand-spanking new product before it launched, we jumped at the opportunity! What can I say, Christmas came early for us last year. Not only are these kinds of projects my favorite, but we got to see it develop from concept to completion in just a few months. Here's our project profile on the DetoxAir branding and package design. 

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Topics: Branding, Project Profiles

Project Profile: Wholesale Trust Brand Video

Posted by Gregg Alexander on Apr 25, 2017 11:07:00 AM

 

Over the year's we've gotten to work with some pretty incredible clients and had some cool experiences. We currently have a client that fits this bill. The National Association of Sporting Goods Wholesalers (NASGW) is a trade association that brings together firearm industry manufacturers and wholesalers. The occupy a critical position in the supply chain to deliver firearms and firearms accessories to consumers. Their members are the who's who of gun manufacturers and we've had the opportunity to learn a quite a bit about the industry in the past 18 months. 

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Topics: Branding, Project Profiles

Challenging Yourself To Learn New Skills Fuels Your Work Performance

Posted by Justin Brown on Aug 5, 2016 8:00:00 AM

I am a firm believer that challenging yourself to learn new skills fuels your work performance. However, I think work performance is only the tip of the iceberg.

It's a powerful force when you're able to do something that interests you. Letting your mind wander can produce or connect ideas or thoughts that you never thought you had. After all, there's a reason why Google, HP, 3M, and several other companies have adopted the 80/20 rule. The rule allows their employees to work on assigned tasks 80% of the time then spend the rest on tasks or hobbies they enjoy doing. The article can be found through the link below.

Make Your Job Feel Less Like Work with "20% Time"

As for myself, challenging yourself to learn new skills has an overwhelming effect on my overall health and well-being, which translates into both the quality and quantity of work performance.

Related: Hobbies Are Rich in Psychic Rewards

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Topics: Branding, Digital Marketing, Awesomeness

7 Signs You Need To Evaluate Your Brand Positioning

Posted by Gregg Alexander on Jul 26, 2016 8:00:00 AM

Remember those terrible '90s Canon EOS Rebel commercials with Andre Agassi and his super sweet mullet? You know, the ones where he would peer over his dark sunglasses and say, "Image is everything!" Now we all know there are very few marketing strategies that trump a well placed mullet, but honestly, Canon was right on. In marketing, image is everything. It's what attracts consumers to your brand and sets you apart from your competition. It is your messaging, it is your imagery, but most of all, it is your brand positioning. In other words, it's the process of establishing your brand in the minds of consumers. In some ways this is a natural process, but for most successful brands, this process is a well thought-out strategy. So, how is your brand positioned? Do you know? Have you given this some thought? How is your brand positioning reflected in your marketing and social media? 

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Topics: Branding

3 Ideas to Improve Your Brand Experience

Posted by Lena Haines on Jul 6, 2016 9:01:45 AM

Earlier this year I had the opportunity to hear Scott Stratten speak about "unmarketing." If you haven't heard his podcast, you should check it out here.  His speech touched on brand experience and I thought he made a few really great points about branding that anyone can take and run with. The big one; at the end of the day, customers, clients and employees associate their experiences with your business as your brand, not your logo or other marketing materials. A customer's experience can be a really powerful tool, whether it be positive or negative. Here are three key tips to take control of your brand experience.

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Topics: Branding

Establish A Brand Voice To Ignite Your Social Engagement

Posted by Gregg Alexander on Jun 28, 2016 8:00:00 AM

Social media can be a very fickle beast. Just when you think you are heading in the right direction you start to see a drop in engagement, so you switch things up to try something new and the days of planning and strategizing are out the window. Maybe it isn't the strategy that is failing, maybe it's your brand voice. Voice? YES, voice! Social media is all about connecting with your audience. Connections are developed by identifying common interests, senses of humor, vocabulary, and values. Establishing a consistent voice is the key to humanize your brand and develop a connection with your audience. Remember that kid in high school who would change how he acted based on the group of people he was talking to? He never really fit in until he matured and found his voice. Marketing is just like high school except your brand doesn't have acne or go to homecoming dances. Here are a few things to think about when establishing a brand voice. 

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Topics: Branding, Digital Marketing

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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