Remember those terrible '90s Canon EOS Rebel commercials with Andre Agassi and his super sweet mullet? You know, the ones where he would peer over his dark sunglasses and say, "Image is everything!"
We all know there are very few marketing strategies that trump a well-placed mullet, but honestly, Canon was right on.
In marketing, image is everything. It's what attracts consumers to your brand and sets you apart from your competition. It's your messaging, your imagery, but most of all, it's your brand positioning. In other words, it's the process of establishing your brand in the minds of consumers.
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Topics:
Branding
Members are the lifeline of your credit union. Showing your members they are valued is a crucial piece of your marketing, both in person and with digital interactions. Keeping your members happy is a great way to develop advocates within your community that will help spread the word about your credit union, helping grow your membership through word of mouth.
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Topics:
Branding,
Brand Evangelism,
Financial Institutions,
Agency Insights
When it comes to destination marketing, your product is a place. You’re selling an experience – a place that offers people something different than what they might find in their everyday life. That experience is your brand.
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Topics:
Branding,
Destination Marketing
Each brand has a culture that drives its identity. People naturally associate different feelings with the brands we interact with, and that can be used as a marketable tool. Does your credit union have a unique culture that your members keep coming back for? Can you think of your competitors' culture and how it differs? In this blog, we'll help you understand how your internal culture can be a very valuable asset for your credit union growth.
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Topics:
Branding,
Financial Institutions
We've spent a lot of time together talking about branding, and it's been a real treat (at least we think so). But most of the content we've spent consuming and communicating about branding has mainly related to the tangible. And that's because the tangible stuff is super important. You can't really have a brand without a logo, or a typeface, or a color scheme. But while those things are great attributes, there are many intangibles that build your brand that are worth discussing.
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Topics:
Branding,
Brand Evangelism
The rebrand. It's not a term for the faint of heart, and it's certainly something you can't just walk into willy-nilly. Not if you want good results, anyway. When you're staring down a rebrand, there's a lot to consider. Whether you're just excited to get going or unsure where to start, it's easy to jump the gun in your process and skip some essential steps. Before you begin, you've got to hit the pause button and ask the important question—are you prepared?
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Topics:
Branding,
Branded Content,
Brand Evangelism
There's an old saying in marketing called The Rule of 7. Discovered by former advertising executives of the 1930s, the Rule of 7 is the average number of times a person must be exposed to your messaging before taking any action. Luckily with a solid social media strategy planned out, this becomes much easier. But it only works if your potential buyer recognizes your brand every single time they see it. For this to happen, your brand needs to be consistent across various topics, no matter the location or situation.
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Topics:
Branding,
Social Media Management,
Brand Growth,
Branded Content,
Marketing Methodology,
Digital Strategy,
Tips From the Pros
As we continue forecasting what marketing trends we think will be a major hit for 2020, today, we turn our sights on branding. Easily one of the most exciting facets of the marketing world, branding just gets better and better as companies have to try harder to compete to gain the attention of overloaded customers. Today we are taking a look at the best trends of 2020 when it comes to branding, and why we're so excited about them.
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Topics:
Branding,
Brand Growth,
Brand Evangelism,
Digital Strategy,
Messaging,
Design Forward Thinking
Around this time of year, there’s a lot of projecting for the year to come. And 2020 is no exception. As a new year, an election year, and the start of a new generation, there’s a lot of forward focus and forecasting surrounding the upcoming 365 days. With all of the speculating going on, web design is no different. While technology has obviously been on a compounded growth path, it seems like it practically blew up in 2019. And with its massive expansion and infiltration, we’ve begun to see how it’s changing what’s possible on the web, what users are drawn to, and what we can expect in 2020.
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Topics:
Branding,
Web Design,
Prime Culture,
Digital Strategy,
Design Forward Thinking
Fewer things are more likely to make a perfectly reasonable human being hurl their device across the room faster than an aggravating, user-unfriendly experience. With our proclivity to change devices to look at particular sites in different ways, responsive design can make or break the experience for the user. And, while you may expect that every site you come into contact with should work breezily on any device you own, it’s unfortunately not the case. There are still quite a few websites out there in their unresponsive state, which could use an upgrade to their experience for the sake of mobile devices everywhere.
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Topics:
Branding,
Social Media Management,
Web Design,
The Mobile Economy,
Design Forward Thinking