Do You Know Your Style? Brand Guidelines & Establishing Consistency

Posted by Alexa Audet on Jun 30, 2020 1:30:00 PM

 

There's an old saying in marketing called The Rule of 7. Discovered by former advertising executives of the 1930s, the Rule of 7 is the average number of times a person must be exposed to your messaging before taking any action. Luckily with a solid social media strategy planned out, this becomes much easier. But it only works if your potential buyer recognizes your brand every single time they see it. For this to happen, your brand needs to be consistent across various topics, no matter the location or situation.

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Topics: Branding, Social Media Management, Brand Growth, Branded Content, Marketing Methodology, Digital Strategy, Tips From the Pros

CMS Battle Royale: Craft vs. EE. vs. Wordpress

Posted by Shane Niederklein on May 26, 2020 3:05:00 PM

 

Whether you're a budding freelancer burning the midnight oil in your shared apartment or a well-versed firm of developers, choosing what CMS (content management system) to work with can be daunting. Without a full understanding of what each one offers, and more importantly, requires of its users, you could end up making a decision you regret down the road. Similarly, if you are a business owner, trying to make the best decision about your upcoming web project and are trying to understand what the best platform will be, this is the article for you.

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Topics: Web Design, Branded Content, Freelance Economy, Tips From the Pros, Working From Home

3 Tools to Help Your Digital Marketing Explode with Infographics

Posted by Katie Pierce on Dec 17, 2019 9:00:00 AM

When it comes to marketing, we all know that infographics are essential. It's like knowing that you need a chain on a bike to make it go. Visuals should be a significant part of your marketing arsenal, sitting holstered, and waiting to be deployed at any time.

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Topics: Web Analytics and Tracking, Branded Content, Presentations and Pitches, Design Forward Thinking

7 Sources to Get in The Mood for Design

Posted by Alexa Audet on Dec 10, 2019 9:00:00 AM

Since our beginnings, man has been a fan of the pump-up. Waring tribes mixed warpaint to smear on their faces and smatter horse’s haunches. Pre-game rituals fuel the moment of execution, whether you are Brian Urlacher, would eat two chocolate chip cookies (while listening to country music) before each game, or Frida Kahlo, who liked to garden before touching paint to paper. The Ecuadorian national soccer team uses a witch doctor before their matches, and Michael Phelps listens to EDM after his breakfast of eggs, oatmeal, and four energy shakes.

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Topics: Web Design, Branded Content, Digital Strategy, Presentations and Pitches, Design Forward Thinking

Lettering and Illustration: The Return Hand Drawn Design

Posted by Katie Pierce on Nov 19, 2019 9:00:00 AM

As long as people have kept written records, they have been using intricate designs to accent their words. The art of beautiful penmanship and decorative letterforms are prevalent in Arabic, Japanese, and Chinese art. It doesn't take a Master Penmen to look at our country's Declaration of Independence or the Constitution to see the unique brilliance of hand-drawn excellence. While ink and quill are not as commonplace today, pen and ink and Apple Pencil and tablet have become the new mediums for that hand-lettered touch.

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Topics: Branding, Branded Content, Digital Strategy, Design Forward Thinking

MAKE PRESENTATIONS GREAT AGAIN: OUR 8 BEST HACKS

Posted by Joshua Weir on Jul 23, 2019 9:00:00 AM

Presentations: we’ve been giving them since our fourth-grade science projects, yet somehow, we still dread them. In truth, dread hangs around the word “presentation,” from every angle. And you don’t only have to be the one giving it to feel the dark cloud descending. Just try getting invited to one. Most people don’t meet the invitation with a hop, skip, and a heel click. Have a guess at why? I bet you do.

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Topics: Creating Content/ Copywriting, Branded Content, Messaging, Presentations and Pitches

Comparing the best of 2019 email marketing platforms

Posted by Alexa Audet on Jun 18, 2019 8:00:00 AM

Whether you’re a one-woman show working out of your garage or the VP of a marketing department, you need an email list. They’re one of the most valuable assets your business can have. An Instagram can get hacked; a LinkedIn account can get deleted. But an email list? That’s all yours. Which means you need a super awesome email marketing software to help you build, edit, and market to said list. When it comes to picking an email marketing software, it isn’t exactly rocket science. Many offer very similar features and costs. But instead of you scouring the internet, jotting comparisons down on a sticky note you’re bound to lose, we’ve done it for you. In no particular order, here is our list of favorite email marketing software, and their comparisons.

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Topics: Marketing Strategy, Creating Content/ Copywriting, Branded Content, Marketing Methodology, Digital Strategy

How CONTROVERSIAL MARKETING CAMPAIGNS impact your audience

Posted by Joshua Weir on Jun 4, 2019 8:00:00 AM

Over the past few years, there is a new infatuation that has been sweeping over our nation. For better or worse, it's been washing over our televisions, newspapers, social media feeds, and now, our marketing campaigns. From the white house to the Kardashians and their diet shakes, we've become obsessed with controversy. And as a business, it's something to be aware of. If a marketer's job is to keep her finger on the pulse of the nation, and that pulse is racing, what does that mean for her work? Does she stoke the flames of this new infatuation? What does she risk if she does? Better yet, what does she risk if she doesn't? Today we're taking a look at some real-life examples of controversial marketing campaigns and the repercussions for the companies who created them. 

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Topics: Marketing Strategy, Social Influencers, Branded Content, Influencer, Brand Evangelism, Marketing Methodology, Target Marketing

INFLUENCER MARKETING: HOW TO USE IT FOR YOUR BUSINESS

Posted by Gregg Alexander on May 21, 2019 8:00:00 AM

In the past decade or so, we've seen the emergence of one of the most powerful marketing tools since the invention of automation: The Influencer. When tapped correctly, the influencer can be a major asset for promoting your brand awareness and overall product. On the contrary, influencer marketing done poorly can come back to bite you in the business butt in a major way. Today we're taking a look at what an influencer is, as well as some inspiration on how to use them, and some serious warnings on how not to use them from real life booms and busts. 

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Topics: Social Media Management, Marketing Strategy, Social Influencers, Brand Growth, product marketing, Branded Content, Influencer, Brand Evangelism

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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