The Top Ten LinkedIn INFLUENCErs Worth Following Right Now

Posted by Alli Sisson on Aug 20, 2019 9:00:00 AM

There are a few places to go when you’re needing inspiration in the workplace. Some of us scroll through Instagram, some peruse Pinterest, and some head on over to their bookmarks to skim through their favorite blogs. But would you believe us if we told you that LinkedIn was actually one of the better places to gain inspiration from thought leaders in your industry?

Despite what you may think, LinkedIn is no longer just a place for corporate players to share thinly veiled sales pitches, show off their use of the word “leverage,” or repost the occasional, “You can do it, dreamer,” poster. If you’re following the right people, LinkedIn becomes a place where you keep a finger on the pulse of your industry, find your fire, and get inspired. That’s why today we’re talking about our The Top Ten LinkedIn Influencers Worth Following Right Now.

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Topics: Social Influencers, Brand Growth, Brand Evangelism

How to Recycle the Heck out of Your White Paper

Posted by Collette Hinnenkamp on Jul 2, 2019 8:00:00 AM

Fact: writing a white paper is no joke. It’s certainly one of the bigger sorts of projects a marketing team will work on and will require some serious leg work. White paper’s require hours of research, a healthy dose of timely and reliable sources, a research position and tone of voice, a dang good subject. It typically will be anywhere from 3000-5,000 well thought out words and an all-hands on deck approach from more than one of your marketing team members

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Topics: Marketing Strategy, Brand Growth, Brand Evangelism, Target Marketing, Digital Strategy

How Traditional Marketing is Feeding Your Digital Strategy

Posted by Gregg Alexander on May 28, 2019 8:00:00 AM

If you were to search for articles on building a strategy for your marketing efforts, you'd get a whole heap of advice on how to build a successful digital marketing strategy. That's all fine and dandy, but what about traditional marketing? Has the sun set on its benefits? Or is it possible that traditional marketing can still play a huge role in feeding your digital strategy? To answer these questions, first we need to define what the heck it is we're talking about. Let's take a look at what exactly these terms mean, and how they can work together to build a beefy marketing strategy.

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Topics: Marketing Strategy, Brand Growth, Marketing Methodology, Target Marketing, Digital Strategy, Traditional Marketing

INFLUENCER MARKETING: HOW TO USE IT FOR YOUR BUSINESS

Posted by Gregg Alexander on May 21, 2019 8:00:00 AM

In the past decade or so, we've seen the emergence of one of the most powerful marketing tools since the invention of automation: The Influencer. When tapped correctly, the influencer can be a major asset for promoting your brand awareness and overall product. On the contrary, influencer marketing done poorly can come back to bite you in the business butt in a major way. Today we're taking a look at what an influencer is, as well as some inspiration on how to use them, and some serious warnings on how not to use them from real life booms and busts. 

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Topics: Social Media Management, Marketing Strategy, Social Influencers, Brand Growth, product marketing, Branded Content, Influencer, Brand Evangelism

5 Question Categories to ask Customers when Building Buyer Personas

Posted by Jason Johnson on May 14, 2019 8:00:00 AM

When creating your marketing messaging, it's kind of important you know who you're talking to. And by kind of we mean a whole helluva lot. The best way to do this is by creating a buyer persona. A buyer persona is the creation of a fictional buyer who fits the profile of your customers. This is more than just assuming general attributes, you are essentially writing up your own character based on the data you have. 

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Topics: Marketing Strategy, Brand Growth, product marketing, Brand Evangelism, Marketing Methodology, Strategic Growth, Target Marketing, S.M.A.R.T. Goals

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