It can be a tough question, especially for a small business, "Should I hire a company or manage my social media myself?" This question arises in every business at some point and can be a difficult one to answer.
There is good news. Whether you've been posting on social media accounts, just set them up, or to this day haven't heard of "social media," marketing firms or agencies can help. I hope you brought your swimsuit, because we're about to dive into the benefits of utilizing social media marketing services.
Several Pricing Options
Think of it as a dial on a washing machine. You have your small, medium, large and extra large loads. The same goes for the pricing of social media services. There are four main features that determine the cost of social media marketing services.
- Content Creation
- Follower Growth
- Social Advertising
- Strategy Complexity
These four features are more detailed and indepth in How Much Does Social Media Marketing Cost in 2015?
Each of the four are like a dial because they can be applied a little, a lot or not at all. The combination of these features or dials is what determines the price of the entire social media marketing price. Companies can work with you to find the best and most effective use of each hard earned dollar that you invest with them.
Most services provide a list or examples of their work. This gives you the opportunity to see if you like their work and if it would be a good fit for your business.
In addition, they usually have large teams working on several aspects of your social media marketing plan. The result from a team collaboration is the collection of all the best thoughts from the experts in the company. Many hands working simultaneously on your projects will get your project done faster with more creative ideas.
Tools of the Trade
With every business, specific tools are required. Social media agencies are no different. There is cheap, or even free, knock-off versions of marketing software for your business. However, the marketing companies will most likely have all the premium versions already purchased plus the knowledge of how to properly use them. This will save you time, money, and ideally, headaches.
A good social media service will have made connections and know the right people to contact to either obtain or spread information quickly. It may take years for you to develop these same connections. The longer the company has been around and active in their industry, the better it will be for you.
Social media agencies simply know what works and what doesn't. They have most likely worked with serveral other companies in many industries. They also need to follow and know how to apply the latest and greatest trends in social media. This is beneficial to you in many ways. It will save you time from keeping up-to-date with trends or accidentally engaging in an unsuccessful marketing technique. It can also save money from cost inefficient behaviors like incorrect advertising or useless subscriptions.
In conclusion, the overall effectiveness of marketing agencies typically outweighs the price that comes along with it. The companies that provide social media marketing have the ability to work along with your budget to help create and maximize your online presence.