Social media marketing can be a double-edged sword. To get results, you need to find what works for you, but to find what works, you need to invest a lot of time. To save yourself time and from having to read the rest of this blog, I've got two words for you, "CAT VIDEOS." I hope you could sense the sarcasm there, and if you couldn't, maybe this blog isn't for you. For those of you who really do love cat videos in your marketing... this blog might not be for you either. But, for those of you who want to learn a few tips that could help your social media marketing finally produce results, continue on and lets have some fun. Isn't that what social media is all about?
Instead of reading through my rambling blabber, I felt like it would better for me to provide you topics and tips from various digital marketing experts from around the internet. Many of the posts I've selected from people or agencies that I follow. The internet is full of helpful information, sometimes you just need someone to point you in the right direction. So here are some great social media marketing tips from professional digital marketers. Enjoy!
Facebook Cover Image
Lets start at the basics. If you want to grab someone's attention, a picture is worth a thousand words. Understanding some best practices on creating a Facebook Cover Image should go a long way to creating that perfect Facebook page. Here are some great tips form HubSpot.
Understanding Your Target Customer
Before knowing what to post, you need to have a good grasp on who you are posting for-- your audience. Defining your target customer will give you a reference point when it comes time to create content or posts. Here's a great blog from Jeff Bullas.
Creating a Social Media Web
What are you doing on your social media channels to engage your visitors. This blog from The Social Ms does a great job taking a look at your the overall approach on social media. This is a good one for understanding how and why people engage with your channel.
Breaking the Ice
Have you ever been in a bar and picked out someone from across the room that you'd like to talk to? It can be difficult to begin that conversation and social media can be the same way. Here's a blog from Impact that is all about starting conversations on social media.
Pros & Cons Of Social Media Channels
Knowing which social channels you should be on or how to use them is crucial for a great strategy. Here's a great infographic from HubSpot that breaks down the Pros and Cons of 6 different social media networks.
Define a Strategy on Twitter
Ok, we've covered some of the basics now lets get into the real tips. Susanna Gebauer is a blogger on The Social Ms that I follow on Twitter. Here content is great and definitely worth a read. In this blog she dives into Twitter with tips on how you can get the most out of it.
Here's another insightful blog from Jeff Bullas about Facebook mistakes. Sometimes, knowing what not to do on social media will help you define a clear strategy on what you should do.
Selling Through Linked In
And finally, here's a blog from another one of my favorite marketing experts on Twitter, Jasmine Sandler. She does a great job covering sales through social media. In this blog she focuses on Linked In sales features.
I hope these tips from the digital marketing pros help you jump start your social media marketing. I encourage you to follow all of these experts on Twitter for regular tips and ways to keep improving. I also encourage you to avoid the funny cat videos at all costs. To help you define your company's marketing positioning, check out our Brand Positioning Statement Worksheet. This tool will help you create a foundation for your brand and all future marketing. Otherwise, be sure to follow us on Twitter to stay up on all our digital marketing tips.
If you found this blog helpful, check out these other related topics:
- The Benefits of Utilizing Social Media Marketing Services
- Establish A Brand Voice To Ignite Your Social Engagement
- 11 Common Social Media Mistakes To Avoid