Sustainability has been a buzzword for some time, but today, it’s affecting consumer decision-making on a daily basis. And travel decisions are no different. 

According to Booking.com’s 2021 Sustainable Travel Report, 83% of travelers think sustainable travel is vital. Of the 29,000 travelers surveyed, 61% said the pandemic has made them want to travel more sustainably in the future. 

In digital marketing, strategies and best practices are constantly changing. And although we’re all busy trying to make marketing magic happen, sometimes we need to step away from the daily grind to learn something new. Whether you're more experienced and need to upgrade your tech-savvy or you're young and eager, looking to find the why behind the best practice. Maybe you are somewhere in the middle, jockeying for your next big win for the team. Online learning is the staple of 21st-century personal improvement, helping you get better at doing what you do.

Growing your brand’s Instagram is a simple chain of events. The more followers you have, the more likely you are to see engagement on your posts; the more engagement you get, the higher your chances of appearing earlier on post feeds, story feeds and the explore section. This snowball effect leads to more engagement and exposure to even more followers. It’s all in Instagram’s algorithm, which works a lot like that of search engines.

If you’re considering hiring a marketing agency, you’ve come to the right place. I’ve compiled a list of 5 questions to help you decide if it makes sense for your business. While I’ll admit that working with a marketing agency isn’t the right move for everyone, I’ve seen many skeptical businesses benefit from this kind of partnership – especially if they’re struggling to market themselves successfully on their own. 

Whether you’ve seen it in the news or experienced it first-hand working in the industry, you know that real estate is booming. In 2021, the average sale price of a home reached a record high at $408,800 as many millennials entered the market during the pandemic. Within just one year, home prices rose 19.8% – the largest gain on record. 

There are a lot of ways to market your business, and the reality is, they’re not all created equal. While each type has its time and place, some forms are more dated than others. The truth is, traditional marketing is on its way out. This is your father’s marketing, and his father before him. Marketing methods like door-to-door mailers, radio spots, and television commercials would all fall into this time capsule of a bucket. But we’re not the type to rail on something without reason. Traditional marketing just doesn’t offer your business the absolute best of the marketing world, which is exactly what you want for your business. Here are just a few reasons why many of these traditional forms of marketing ought to be history when it comes to your strategy. 

If you have a travel blog on your destination marketing website, you probably already have a sense of its value. Travelers who are in the interested and considering stages of their travel planning often make their decisions based on online blogs and articles about the destination. For example, one of our own destination marketing clients draws more than half of its website traffic from organic search via a blog. Potential travelers love to research and dream about their future vacation by looking at things to do, places to eat and scenic photos of the area – and you can capture this audience with your blog.

New Year’s resolutions don’t have to end at fad diets and the latest wellness trends. They can apply to your business’ marketing as well. It’s time to start setting your digital marketing goals for 2022. Like any resolution, the key to success is setting measurable, achievable goals. (You’ve probably heard of SMART goals, which we go into detail about in this blog.)  

If you’re a planner at heart, you’re already well into your marketing planning for 2022. One of our favorite ways to plan for the future is to start with the data. So we dug into the findings of inbound marketing giants like HubSpot to find statistics that say something about the world of digital marketing in 2021 and where it’s going in 2022. Here are some key statistics that can help you plan where to spend your dollars and your efforts in 2022.

Members are the lifeline of your credit union. Showing your members they are valued is a crucial piece of your marketing, both in person and with digital interactions. Keeping your members happy is a great way to develop advocates within your community that will help spread the word about your credit union, helping grow your membership through word of mouth.