As a business owner, it’s a given in today’s world that you need to have a social media presence. If you’re still thinking about social as something that Millennials simply spend too much time on, it’s time to think again, friend. Not only do you need to be on social media, but you also need to have a strong plan about how you’re going to use it, who you want to talk to, and what you want to get out of it.
Whether you’re a one-woman show working out of your garage or the VP of a marketing department, you need an email list. They’re one of the most valuable assets your business can have. An Instagram can get hacked; a LinkedIn account can get deleted. But an email list? That’s all yours. Which means you need a super awesome email marketing software to help you build, edit, and market to said list. When it comes to picking an email marketing software, it isn’t exactly rocket science. Many offer very similar features and costs. But instead of you scouring the internet, jotting comparisons down on a sticky note you’re bound to lose, we’ve done it for you. In no particular order, here is our list of favorite email marketing software, and their comparisons.
In the past year, there have been so many changes in social media, it's beginning to feel like a reawakening. After the birth of social, human beings rode the newness of the media like a wave. We stretched that sucker out as far as it would go, riding it all the way into the shoreline. But then we were left standing on the sand, staring at the horizon. Was anything new coming our way? What was once an exciting new medium quickly began to feel stale. We needed a change.
Over the past few years, there is a new infatuation that has been sweeping over our nation. For better or worse, it's been washing over our televisions, newspapers, social media feeds, and now, our marketing campaigns. From the white house to the Kardashians and their diet shakes, we've become obsessed with controversy. And as a business, it's something to be aware of. If a marketer's job is to keep her finger on the pulse of the nation, and that pulse is racing, what does that mean for her work? Does she stoke the flames of this new infatuation? What does she risk if she does? Better yet, what does she risk if she doesn't? Today we're taking a look at some real-life examples of controversial marketing campaigns and the repercussions for the companies who created them.
If you were to search for articles on building a strategy for your marketing efforts, you'd get a whole heap of advice on how to build a successful digital marketing strategy. That's all fine and dandy, but what about traditional marketing? Has the sun set on its benefits? Or is it possible that traditional marketing can still play a huge role in feeding your digital strategy? To answer these questions, first we need to define what the heck it is we're talking about. Let's take a look at what exactly these terms mean, and how they can work together to build a beefy marketing strategy.
In the past decade or so, we've seen the emergence of one of the most powerful marketing tools since the invention of automation: The Influencer. When tapped correctly, the influencer can be a major asset for promoting your brand awareness and overall product. On the contrary, influencer marketing done poorly can come back to bite you in the business butt in a major way. Today we're taking a look at what an influencer is, as well as some inspiration on how to use them, and some serious warnings on how not to use them from real life booms and busts.
When creating your marketing messaging, it's kind of important you know who you're talking to. And by kind of we mean a whole helluva lot. The best way to do this is by creating a buyer persona. A buyer persona is the creation of a fictional buyer who fits the profile of your customers. This is more than just assuming general attributes, you are essentially writing up your own character based on the data you have.
When it comes to your marketing, it doesn’t always work to create on specific strategy and blast that strategy to your entire audience through the same platforms or messaging. Depending on what generation your reader is a part of, they may or may not respond to your marketing strategy. The large gap between Baby Boomers and Generation Zers means that each respond to different kinds of media, as well as the messaging you present within that media. Some marketing techniques that put Generation X at ease might make Generation Z squirm, and vice versa. Let’s take a look at some tips for marketing to different generations for the most success.
Like any industry, digital marketing has its own verbiage and if you are trying to keep up with current trends, you might need a little extra help. This list of common digital marketing words, phrases, acronyms, and lingo will help you stay caught up when you start planning and strategizing how to improve your digital marketing results.
Topics: Marketing Strategy
Last week we talked at length about how to use your website overall for better lead generation, and today we’re narrowing our sights on one of the best ways to do just that--landing pages and capture forms. They may sound fancy and complicated, but odds are you’ve come in contact with dozens (if not hundreds) of these bad boys, and can utilize them in your own business to better your lead generation.
Topics: Marketing Strategy