What’s in a Like? The Good and Bad of Instagram’s New Policy

Posted by Alli Sisson on Dec 31, 2019 11:30:00 AM

Let's be real for a second—2019 has been wild. Kanye started a church. Starbucks made it into Game of Thrones. The nerds nearly stormed Area 51. Fully grown adults bought and wore fanny packs. And Instagram announced it would be making "Likes" invisible on its platform.

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Topics: Social Media Management, Social Influencers, Brand Evangelism, Marketing Methodology

The Hunt for Influence: 6 Reasons you need Influencer Marketing

Posted by Alli Sisson on Dec 24, 2019 10:00:00 AM

Over the last few years, we've watched influencer marketing explode like a mac truck in a Van Damme movie. The past year was the biggest yet, indicating nothing but a continual climb for the marketing channel in the future. But as big as influencer marketing has become, many small businesses are still unfamiliar with how it works, as well as if it's right for their brand. That's why today we're explaining exactly what influencer marketing is, and why no matter who you are, it needs to be part of your marketing in 2020. Let's dive right in.

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Topics: Social Media Management, Influencer, Brand Evangelism, Marketing Methodology, Strategic Growth, Messaging

3 Tools to Help Your Digital Marketing Explode with Infographics

Posted by Katie Pierce on Dec 17, 2019 9:00:00 AM

When it comes to marketing, we all know that infographics are essential. It's like knowing that you need a chain on a bike to make it go. Visuals should be a significant part of your marketing arsenal, sitting holstered, and waiting to be deployed at any time.

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Topics: Web Analytics and Tracking, Branded Content, Presentations and Pitches, Design Forward Thinking

7 Sources to Get in The Mood for Design

Posted by Alexa Audet on Dec 10, 2019 9:00:00 AM

Since our beginnings, man has been a fan of the pump-up. Waring tribes mixed warpaint to smear on their faces and smatter horse’s haunches. Pre-game rituals fuel the moment of execution, whether you are Brian Urlacher, would eat two chocolate chip cookies (while listening to country music) before each game, or Frida Kahlo, who liked to garden before touching paint to paper. The Ecuadorian national soccer team uses a witch doctor before their matches, and Michael Phelps listens to EDM after his breakfast of eggs, oatmeal, and four energy shakes.

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Topics: Web Design, Branded Content, Digital Strategy, Presentations and Pitches, Design Forward Thinking

Designing to fit your medium-device differences and responsive strategies for your website

Posted by Ben Fjare on Dec 3, 2019 1:00:00 PM

Fewer things are more likely to make a perfectly reasonable human being hurl their device across the room faster than an aggravating, user-unfriendly experience. With our proclivity to change devices to look at particular sites in different ways, responsive design can make or break the experience for the user. And, while you may expect that every site you come into contact with should work breezily on any device you own, it’s unfortunately not the case. There are still quite a few websites out there in their unresponsive state, which could use an upgrade to their experience for the sake of mobile devices everywhere.

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Topics: Branding, Social Media Management, Web Design, The Mobile Economy, Design Forward Thinking

Cowboys and Contractors Need Marketing Too

Posted by Gregg Alexander on Nov 26, 2019 9:00:00 AM

Across the country, there is a unique class of folks that stand out as anomalies from the digitized masses. They aren't hard to recognize. Often, they're using aging tech or a non-smartphone, they would rather get dirt under their fingernails than be on social media and have little to no idea what a meme is. Often referred to in the marketing world by the kind euphemism of late adopters, this group of hard-working, rarely online folks typically has some of the sparsest resources when it comes to their marketing, design, and demand generation. 

They tend to occupy more trade, agricultural, and specialized skill forms of business, be it guiding, farming, construction, charter services, commercial supply, or more industrial-focused work. For many of these people, they have the "been doing it this way for 30 years, and it's worked well for me" byline, and business typically comes from a real word of mouth route. But, like all good things, the days may be numbered for continuing this way in a world going ever faster and faster toward the interconnection of things. Today we're looking at why every single individual, even these late adopters, can benefit from a strong marketing game.

 

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Topics: Branding, Social Media Management, Marketing Strategy, Web Design, Marketing Methodology, Digital Strategy

Lettering and Illustration: The Return Hand Drawn Design

Posted by Katie Pierce on Nov 19, 2019 9:00:00 AM

As long as people have kept written records, they have been using intricate designs to accent their words. The art of beautiful penmanship and decorative letterforms are prevalent in Arabic, Japanese, and Chinese art. It doesn't take a Master Penmen to look at our country's Declaration of Independence or the Constitution to see the unique brilliance of hand-drawn excellence. While ink and quill are not as commonplace today, pen and ink and Apple Pencil and tablet have become the new mediums for that hand-lettered touch.

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Topics: Branding, Branded Content, Digital Strategy, Design Forward Thinking

The Why, How and What of Minimalist Design

Posted by Katie Pierce on Nov 12, 2019 9:00:00 AM

Quite often, the objects we encounter every day are laden with history and reason, and we are unaware of it. It's understandable. For starters, we're busy guys and girls. Not to mention, we can't possibly be walking, talking experts on the reason, historical context, and functionality behind everything we touch in our world. To quote an icon, "...ain't nobody got time for that." 

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Topics: Branding, Brand Evangelism, Design Forward Thinking

Money in your Pocket: How Mobile has Changed our Money Habits

Posted by Joshua Weir on Nov 5, 2019 9:00:00 AM

You might have asked why a marketing agency would dive so deeply into the changes of the mobile technology and the effects of the world we live in. The truth is, that we here at PRIME are constantly looking for connection, engagement, and community on behalf of our clients. There are a ton of ways the shift to mobile has changed the way we advertise, the way we find new business, and the way we share our lives both in a connective context and a social interactive context. We know that today's advancement will be tomorrows standard.

As we look to wrap up our series on how the mobile economy has rocked the socks off of our daily lives, today, we're talking about one that affects every human being on the planet. Here's a hint—it's green, made of a unique kind of paper, and if needed, in a pinch, can be used to play "Presidential Flashcards" for a few minutes... Today, we're talking about how the mobile economy has made for a complete makeover on the way we deal with money—how we spend it, how we save it, and how we trade it. Let's dive in.

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Topics: Mobile Economy, The Mobile Economy, IoT

Listen up: how mobile has changed your music habits

Posted by Alli Sisson on Oct 29, 2019 12:00:00 PM

What Music Looked Like Then

Odds are if you're reading this, you grew up in a generation that wasn't just born into the online universe. From Lite Bright loving 90's babies to the Dead Heads of the '60s and everything in between, many of us are more familiar with how the musical days of yesteryear looked – And it's a heck of a lot different from now. 

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Topics: Mobile Economy, The Mobile Economy, IoT

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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