Engaging Your Customers From a Distance

Posted by Alexa Audet on Apr 28, 2020 1:30:00 PM


As the world has made significant shifts in response to health and safety in the last few months, so have businesses. Perhaps more than anyone, business owners have had to retain their sense of humor, stay flexible, and present a stalwart self. It's no easy task, and just like much of business, it's not for the faint of heart.

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Topics: Digital Strategy, H.E.L.P., Social Distancing

10 Ways to Communicate Empathy and Authority Amidst Crisis

Posted by Ben Fjare on Apr 21, 2020 1:00:00 PM

 

There are a million different types of leaders in the world. From Gandhi to Genghis Khan, there are a lot of varying leadership styles out there, and not all of them are created equally (see Genghis Khan). There are, however, certain traits that all good leaders share, and it’s worth taking an introspective look at ourselves to see if we’ve got them in healthy supply.

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Topics: Prime Culture, Tips From the Pros, H.E.L.P., Working From Home, Social Distancing

PRIME is here to H.E.L.P.

Posted by Gregg Alexander on Apr 14, 2020 10:45:00 AM

We spend most of our days getting by. Every morning, we knot our tie, eat our Wheaties, pin back our hair, push through the office front door, and before we know it, it's time for our 3 o'clock cup of coffee. The day is mostly gone, ticked away task by task in the noble pursuit of getting things done. And it is a worthy pursuit—the honest work of moving business along.

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Topics: S.M.A.R.T. Goals, Tips From the Pros, H.E.L.P.

Being Responsible, Feeling Empowered

Posted by Joshua Weir on Apr 7, 2020 10:15:00 AM

 

As we continue to navigate the new, uncharted waters of working during COVID-19, we continue to ask how we can H.E.L.P. We believe those waters don’t have to be murky. That unexplored doesn’t have to mean unmanageable. That’s why we’re talking about how to transition from the guy drifting out to sea (no one wants to be that guy), to the one who tosses him a LifeRing. Today we make the monumental shift into being responsible and feeling empowered. Let’s look at how to do just that for your team.

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Topics: Tips From the Pros, H.E.L.P., Working From Home, Social Distancing

5 Ways to Work Together While We're Apart

Posted by Jason Johnson on Mar 31, 2020 3:00:00 PM

 

Social distancing is the hottest new term in our culture's arsenal. The unique side of this is that it is not so much of a social disconnection, as it is an experience of physical distance. We've had years of being social online, with people we have never met. Outside of your Mom wishing you and the kids would visit more, the pressures of distance have been eased by Facebook, Google Hangouts, FaceTime, and others. Yet, the challenge that so many are experiencing right now is not how to be more socially present, but how to cooperate and collaborate well in their space.

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Topics: Prime Culture, Influencer, Marketing Methodology, S.M.A.R.T. Goals, Digital Strategy, Tips From the Pros

Linkedin Learning: The Tool That Will Change Your Work Game

Posted by Alli Sisson on Mar 24, 2020 9:45:00 AM
 
I remember the first time I heard about a business social media app, like Facebook, but for adults or work. I was in high school. I took a class that was supposed to get me ready for the real world. More than just building a paper resume, the course was designed to help me think about career aspirations, what I would do, and where I could go. One of our focuses was setting up a LinkedIn account to open our eyes to the world of online networking.
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Topics: Social Media Management, Social Influencers, Influencer, S.M.A.R.T. Goals, The Mobile Economy, IoT, Freelance Economy

The top 10 design quotes you need to give your creativity a jolt

Posted by Alexa Audet on Mar 17, 2020 2:15:00 PM

Not that the starting and stopping of our work should ever hinge on it, but every designer finds themselves at one point or another in need of a little inspiration. And while it should never dictate our output, inspiration plays a vital role in the creative process. Maybe you're stuck in a rut, feeling like all of your final products look like carbon copies. Perhaps you're taking up the reins on something so new and unfamiliar it's terrifying, and you're looking for a little gumption. Maybe you just want to know there are other creatives out there paddling in the same boat as you. Whatever the reason, all designers from one time to another go scrolling for bits of inspiration. But scroll no more! We've taken it upon ourselves to put together the top 10 best quotes around design to give you the creative kick in the pants you're starving for.

 

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Topics: Influencer, Design Forward Thinking

Facebook and the world of offline conversion tracking

Posted by Alli Sisson on Mar 10, 2020 9:00:00 AM

When it comes to your activity, it's no secret that you're being tracked pretty much all the time. The Snowden days of 2013, when the public was scandalized to hear their activity was being monitored, are long gone. And while the thought of being watched doesn't entirely give us the heebie-jeebies, it doesn't exactly put our minds at ease, either.

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Topics: Target Marketing, The Mobile Economy, IoT

Insights Into Your Digital Marketing Action Plan for 2020

Posted by Joshua Weir on Mar 3, 2020 10:00:00 AM

The New Year is slipping away, and we are about to jump into Q2. It is always helpful to take an introspective moment to understand why we're operating the way we are, but making sure your reaching for the right goals is something to re-visit before too much of the year passes. Lots of buzz starts early, picking up steam in mid to late December and exploding onto the scene in January. But like most ambitious, life-changing endeavors, the efforts are short-lived if we don't check-in and hold ourselves accountable. 

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Topics: Social Media Management, Marketing Support/ Staffing, Marketing Strategy, Prime Culture, product marketing, Marketing Methodology, Target Marketing, S.M.A.R.T. Goals, Traditional Marketing, Tips From the Pros

What's New With Hubspot's App Marketplace

Posted by Gregg Alexander on Feb 25, 2020 9:00:00 AM

For small to medium-sized businesses, having the right tools can mean everything when it comes to their success. When you're running an SMB (small to medium-sized business), there are always more tasks than can be done, more hours required in a day than are realistically available. With business owners facing such an enormous amount of responsibility, the tools they employ become indispensable. Business is a battle, and going in with the wrong tool can be like jumping out of the trenches with no more than a water gun in your hand.

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Topics: Marketing Strategy, Web Analytics and Tracking, S.M.A.R.T. Goals, Digital Strategy, Tips From the Pros

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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