If you have ever done any digital marketing you know how valuable a good call-to-action (CTA) is. Let's face it, if you've been on the internet you've probably experienced how valuable a good CTA can be, even if you didn't know what a CTA was. CTAs are those cleverly designed buttons that get you to click through and do something. The objective of a well designed CTA is to capture leads, and there isn't just one way to make this happen. So we took a look around the internet to pull together examples of the most clickable CTAs out there.
We know. SEO is one of those terms that, if it’s not your line of work, can sound crazy intimidating up front. The earliest mention that can be found of SEO traces roughly back to 1997. This was the same year that Titanic smashed the box office, Hanson released their debut album, and Biggie Smalls was shot. The point? It’s been around a long time (it’s technically old enough to have a drink), and there’s no reason for any person with half a brain to still shy away from the very basics of SEO. Once you look under the bed, this monster is really no monster at all. You can tackle it with ease, we promise. Let’s take a look at three simple ways to do just that.
Topics: Web Analytics and Tracking
Whether you’re Eliud Kipchoge, sprinting out a 2:01:39 marathon time (that’s 4:38 a mile, y'all), a procrastinator ready for change, or a business owner trying to increase foot traffic, it’s important to have measurable goals. No matter who you are or what your goal, it’s much better aimed at when it’s got some measurement backing it up. Today we’re taking a look at why you need to set measurable goals and exactly how to do just that.
Starting to create marketing videos can be a scary thought - expensive equipment, fine-tuned skills, or even rejection. Taking this leap into the world of video does involve risks but they might not be as intimidating as you think. Plus, video can offer some impressive and unrealized marketing potential. Continue reading to find out why your business NEEDS to start using video marketing.
Progress, that is what is happening in the world of search engines. Isn't that what should happen with technology? Since the beginning of Google's search engine history, we've all been clamoring to add the perfect keywords into web pages. Whether it was in the meta tags, in titles, in headings, or within the body, keywords have been at the heart of SEO basics. Well, that is changing. Keywords are out, and topics are in.
Topics: Marketing Strategy
There are lots of sure-proof ways to ruin a good website, but let’s be clear, sabotage is never, ever cool (unless you’re the Beastie Boys, obviously). Whether it’s what users see upfront when they land on your site, or something more sinister going on in the back end of things, today we’re taking a look at five of the most common things you’re doing to sabotage your website.
Ah, the target market. It’s one of those lovely things that marketers breathe, but the average business owner may not have thought much about. However, they should, and a great deal. Target markets are a great way to hone in your message and make the most out of your marketing dollars. But we can’t tell you much of anything about the target market or market segmentation if you don’t know what it is, so let’s go ahead and define our terms, shall we?
Topics: Marketing Strategy
Social media has come a long way, you guys. From your first friend Tom to Mark Zuckerberg’s dorm room, to an entire network in your back pocket, social media has been morphing through the years. It’s no longer just the place where teenyboppers post their best duck-faced selfies. Don’t get us wrong, there’s still a lot of that out there, a lot. And yet, social media campaigns have become one of the best weapons for any company looking to get ahead. Let’s dive in and discuss three ways you can tap the benefits of social media marketing, no matter your business. First and foremost, it allows you to...
Customer loyalty is a term that gets used a lot. You know it's important to the success of your company, you know it's something you should invest in, but where do you get started? If you are looking for the best way to get your customer loyalty program off the ground or are just looking for improvements you can make to your already existing program, this is for you!
“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” - Brené Brown
You should know by now that content is the main ingredient to your business. That content should also be “authentic” to your business, otherwise, customers won’t trust you. A study from Ad Week found that 90% of respondents said, “they best respond to brands that create authentic visual or video content.” The study also found that 56% of the people like when brands are not just selling but sharing something cool or teaching them. Those numbers are probably even higher now and will continue to grow with time.
Topics: Creating Content/ Copywriting