Sales and marketing go together like peanut butter and jelly or mac and cheese, a combination destined for greatness. When it comes to your overall business strategy, you want to keep both in mind to set yourself up for success. After all, what is macaroni without cheese or jelly without peanut butter? Not living up to its full potential, that’s what!
Topics: Marketing Strategy
Why Marketing is An Important Part of Your Recruitment Strategy
During a workforce shortage, gaining customers and their loyalty isn’t your only problem. Hiring and keeping employees is paramount, especially when the job market is hot.
Topics: Marketing Support/ Staffing
When you find yourself in need of some marketing help for your business, you have two main options to consider: hire in-house staff or partner with a marketing agency. As with every decision, money is a huge factor – not only how much you’ll spend for your marketing team, but also how much you’ll get in return.
You’ll weigh the pros and cons of each and hopefully get to know some marketing agencies to understand their pricing and how they operate. But when it comes down to cold hard cash and your bottom line, hiring a marketing agency is likely to save you money. Here’s why.
Topics: Agency Insights
For more than 10 years, designing and developing websites has been a core part of what we do here at PRIME. We’ve worked constantly to streamline the process and scale based on the needs of each client. But we can’t deny that it’s always been one of the most difficult and time-consuming aspects of our work – both for our clients and our team.
Topics: Web Design
How Marketing Agencies Can Help During the Worker Shortage
Everyone is feeling it – the lack of staff and inevitable burnout of those who are working. In a time when consumers are demanding more products and services than ever, businesses are still struggling to operate at their peak without the right people to make it happen.
Topics: Agency Insights
7 Signs You Need To Evaluate Your Brand Positioning
Remember those terrible '90s Canon EOS Rebel commercials with Andre Agassi and his super sweet mullet? You know, the ones where he would peer over his dark sunglasses and say, "Image is everything!"
We all know there are very few marketing strategies that trump a well-placed mullet, but honestly, Canon was right on.
In marketing, image is everything. It's what attracts consumers to your brand and sets you apart from your competition. It's your messaging, your imagery, but most of all, it's your brand positioning. In other words, it's the process of establishing your brand in the minds of consumers.
Topics: Branding
Every real estate agent company wants more leads. Leads equal opportunities to build relationships that turn into valuable transactions – bought and sold homes that keep your business thriving.
Topics: Digital Strategy, Real Estate Marketing
5 Destination Marketing Organizations That Are Doing Marketing Right
Whether you’re rebranding or brainstorming a new social media campaign, finding inspiration in your industry is a great place to start. Fortunately, in the realm of destination marketing, there’s plenty of inspiration out there. From logo designs and website layouts to killer blog content, we’ve gathered some of our favorite destination marketing organizations that are doing truly creative marketing.
Topics: Brand Growth, Destination Marketing
Real estate websites can be hard to get right – they require the perfect balance of functionality and style. With 97% of homebuyers searching online for homes, real estate websites need to make it easy for buyers to sort through listings and find homes that match their desired layout and budget. But an effective real estate website also needs to reflect your company’s quality of customer service, attention to detail and a desired lifestyle for the buyer.
Topics: Web Design, Real Estate Marketing
The Ultimate Copywriter's Guide to Great Website Content
If you’ve ever participated in building a website, you know that content creation can be the most challenging and time-consuming part. Copywriting for an extensive website can be a huge undertaking. What a website says is just as important as how it looks and functions, and, as a copywriter, you have an important role to play in moving visitors through a website and helping achieve the overall goals of the website.
Topics: Creating Content/ Copywriting