So Your Business Is Boring: How To Make Interesting Content Out of Not-So-Fun-Topics

Posted by Prime Incorporated on Jan 25, 2019 7:49:00 AM

Look, not every product on the market can be a sexy, shiny object. The reality is that sometimes aspects of life require products or services that are, well, just plain boring. Does the average person get their kicks chatting about retirement plans? Likely not. How about medical equipment? Yeah, that one’s not exactly a rip-roarin’ time, either.

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Topics: Marketing Strategy, Creating Content/ Copywriting

The Importance Of Good Website Design

Posted by Prime Incorporated on Jan 18, 2019 7:58:00 AM

In today’s world, a bad web design just can’t be ignored. The internet has been around long enough that there are a million of options out there for users, plenty of which are more than decent. There’s just too much competition a click away for you to afford having a shotty website. But to have good website design, you’ve got to know what it looks like, and sometimes more importantly, what it doesn’t look like.

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Topics: Marketing Strategy, Web Design

MQL Vs. SQL: Knowing What The Heck They Are and How to Do Them Well

Posted by Prime Incorporated on Jan 11, 2019 8:39:00 AM

Knowing the difference in an MQL (Marketing Qualified Lead) and an SQL (Sales Qualified Lead) is as key to your business’ success as a business plan. It means you’ve got a buyer’s journey mapped up and have streamlined what the buying process look like for your customer. But what if you’ve never heard of an MQL versus an SQL? Hey, you can’t know what you don’t know. But have no fear, because today we’re defining the difference, breaking down the stages, and determining when the transition from one to the other takes place.

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Topics: Marketing Support/ Staffing, Marketing Strategy

Making the Sales Funnel Work for You

Posted by Prime Incorporated on Jan 4, 2019 8:30:00 AM

Terms like “The Sales Funnel” always sound more vague and complicated than they truly are. While it may sound like something only a well-seasoned marketer would know what to do with, it’s really just industry speak for the sales process. The term “sales funnel” is helpful because the visual is accurate to how you cast your net when it comes to converting leads to paying customers. 

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Topics: Marketing Support/ Staffing, Marketing Strategy

The Evolution of SEO

Posted by Prime Incorporated on Dec 28, 2018 8:33:00 AM

We’ve been watching SEO grow up for a long time now. We marveled at its birth in the late 90's and were there for those awkward and painful years in the early 2000's. Today, we marvel at how SEO has truly come into its own. A lot has changed over the years, and if you’re still treating SEO like it’s 1999, boy do we have some SEO tips for you. Let’s step back through the wormhole to take a look at what it meant for how to do SEO then, versus now. Hopefully, your SEO practices fall into the latter category. 

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Topics: Marketing Strategy, Web Analytics and Tracking

How To Create SMART Goals

Posted by Prime Incorporated on Dec 21, 2018 8:16:00 AM

We’ve dabbled in goal-creating a little bit in the past, but never have we sallied forth into the sacred territory of how to write SMART goals. SMART goals are what separate the men from the amoebas, the idle dreamers from the all-out hustlers. But to set SMART goals, one must actually understand what they are, which is exactly what we’re covering in today’s post.

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Topics: Marketing Strategy

Understanding the Basics of Google Analytics And Your Website Traffic

Posted by Gregg Alexander on Dec 14, 2018 7:45:00 AM

When we typically sit down with a potential client to explore their goals and vision for their website project, we ask them if they have Google Analytics set up on their current site. Most of the time the response is yes, but occasionally we are met with a blank stare. For those who do have Google Analytics, we are always curious about how they use the tool. This helps us find out how truly engaged they are in their digital marketing efforts. Those who are leaning on that data to understand the impact of their marketing efforts have a much better understanding of their results, their audience, and their goals. Those who don't use Google Analytics are a bit lost. If you are one of the lost souls of Google Analytics, this blog is for you. I am are going to break it down to give you the lay of the landscape and help you get up to speed on using the tool to understand your website traffic. 

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Topics: Web Analytics and Tracking

How To Find Your Voice and Use it In a Blog

Posted by Prime Incorporated on Dec 3, 2018 8:11:00 AM

Ah, the blog. The very room in which we’re currently chatting. Having a blog is one of the best things you can do for your business for a smattering of reasons. We’ve already discussed at length how your blog can boost your SEO, so today we’re talking about the less technical side of things: your voice--how to find it, and how to use it to be a better blogger.

You see, each writer has their own writing voice. Yours will sound different than mine, and that’s a good thing. Your voice is your banner of brand personality to the world, and a blog is a perfect place to showcase it and cut up a little while you’re at it. And while we want you to let loose, there are a few key practices that are universally true when developing your writing voice, and sticking to them will make your writing as strong as Arnold in his heyday.

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Topics: Creating Content/ Copywriting

Why Traditional Marketing Doesn't Get the Job Done

Posted by Prime Incorporated on Nov 30, 2018 8:07:00 AM

There are lots of forms of marketing out there, and the reality is, they’re not all created equal. While each type has its time and place, some forms are more dated than others. Queue: traditional marketing. This is your father’s marketing, and his father before him. Marketing methods like door-to-door mailers, radio spots, and television commercials would all fall into this time capsule of a bucket. But we’re not the type to rail on something without reason. Traditional marketing just doesn’t offer your business the absolute best of the marketing world, which is exactly what we want for your business. Here are just a few reasons why traditional marketing ought to be history when it comes to your marketing strategy. 

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Topics: Marketing Strategy

The Most Clickable CTAs We've Ever Seen

Posted by Gregg Alexander on Nov 26, 2018 7:50:00 AM

If you have ever done any digital marketing you know how valuable a good call-to-action (CTA) is. Let's face it, if you've been on the internet you've probably experienced how valuable a good CTA can be, even if you didn't know what a CTA was. CTAs are those cleverly designed buttons that get you to click through and do something. The objective of a well designed CTA is to capture leads, and there isn't just one way to make this happen. So we took a look around the internet to pull together examples of the most clickable CTAs out there.

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Topics: Branding, Web Analytics and Tracking

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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