One of the biggest hurdles to writing a blog is figuring out what to write about and then how to structure it. The first few times our staff sat down to write you could see the wheels turning but they were struggling to get off the ground. Identifying what type of blog you want to write will help you organize your thoughts and create an outline. If you are new to blogging you may not even realize there are different types of blogs out there. To get your creative juices flowing here is a breakdown of 9 different types of blogs that you can use jumpstart your start writing.
The how-to article aims to establish you as an expert in the eyes of the reader by clearly explaining how to go about a particular action concerning buying or renting property. The key to creating a successful how-to article is to ensure that it is easy for everyone to read and follow; after all, the reason they’re reading the article is because they need your help. This might mean explaining something even if it seems obvious.
Depending on what you’re trying to demonstrate to your readers, you might want to include pictures and don't forget to offer your services to those reading the article.
Top 10 Lists
Top-10 (or 5, or 6, etc.) lists are popular with readers because they are easy to read and often intriguing. Article titles like “The Top Ten Ways to Save Money When Selling Your Home,” or “The Top 5 Mistakes Homebuyers Make,” are considered“clickbait” – titles that are highly attractive to readers. This is because the titles tell the reader exactly what they’re going to get if they read the article – which encourages them to take action and start reading.
In a sense, content curation isn’t really content marketing. The clue is in the title – curation, not creation. Content curation involves looking through content on the internet and then sharing useful links and resources you find with your readers.
When you have your own website content curation can be useful, but must also be used cautiously. The problem is that you aren’t promoting your own content – instead you're promoting content created by other people and potentially sending readers away from your website.
This means you have to be careful about the content you deliver – you don’t want to be promoting competitor sites. The best content to use for curating are things relevant to your target market but that don't directly compete with your business. For example, you could collect and share information or statistics on your local real estate market. This information would likely come from government or regulatory bodies who do not offer the same services as you but would still be useful to your potential clients.
Do you have a really good example of your abilities or a unique situation that you could profile? A case study is a great way to share your past experience and demonstrate your level of expertise. In real estate, not all clients are the same or have similar needs but utilizing case studies as a type of blog could be a good way to show your depth of knowledge and versitle skills. Having a few case studies is perferred, so if you are going to write one, make sure you follow that up with a few others.
FAQs, or Frequently Asked Questions, is an article that gives (usually short) answers to a broad spectrum of common questions. This can be effective because it is normal for people to use questions when searching in Google or other search engines.
To write a piece on FAQ, you simply need to think of the most common questions you are asked by your clients and then put the questions and answers into a single article or page on your website. Over time you can add to this list if new questions start appearing.
Statistics and data make for interesting reading, particularly if the information comes as a surprise to the reader. Interesting real estate topics could include data on current market prices, mortgage data or other trends within your industry, particularly if they have a local flavor.
Once you’ve drawn the reader in with the data in your title, use the rest of the article to explain how the statistics personally impact them.
Newsjacking is when you use a current popular news story to attract customers to your own website and services. Normally the news you’re sharing is something vaguely related to your industry… but it doesn’t have to be.
The key here is to think creatively about current news stories and how you can use the hype surrounding that story to your own advantage. The best time to do this is early on in the life cycle of a news story so that as interest builds, searchers find your article.
Say there is a celebrity, TV show or other news story trending right now that you can work in to an article concerning your business. This type of article is tough to write and requires plenty of creativity, but done correctly newsjacking can draw in a huge amount of traffic.
Creating video content and sharing it on YouTube can be a great way of getting more business. The important thing is to remember who you are creating the content for and provide something useful and interesting for them.
Other realtors have had success using YouTube to provide information on their listings, give digital tours of properties or to showcase other information relevant to their local market. While anyone with a video camera, webcam, or mobile phone can start recording video footage you should remember that the quality of your production will boost (or reduce) the perceived quality of your services.
Because of this if you are serious about video marketing you may want to hire the services of a professional to help you, or at least invest in high quality equipment to ensure your video doesn’t look amateur.
Voice or Audio Content
Like video content, audio content is another medium that can be successful. Because sharing information about listings requires a visual element to be effective, audio content is usually limited to how-to’s and other advice and tips. Top-ten articles can also work well.
While audio isn’t quite as effective as video for selling real estate, it does have the advantage of being considerably easier to create-- so if you’re thinking about branching out into other mediums audio could be a good place to start.
Now that you have some direction on the types of blogs you can write, do a little keyword research and see if there are any keywords you can build your blog around. This will go a long way in helping improve your SEO rankings and can continue to create long lasting traffic to your blog posts. If you get stuck or need a little help figuring out ideas to blog about check out 30 Real Estate Blog Ideas. The next thing I like to do is create an outline using one of these styles as inspiration. This gives your blog some structure and all you'll need to do is fill in the copy. The more frequently you follow this process the easier it gets.