If you’re considering hiring a marketing agency, you’ve come to the right place. I’ve compiled a list of 5 questions to help you decide if it makes sense for your business. While I’ll admit that working with a marketing agency isn’t the right move for everyone, I’ve seen many skeptical businesses benefit from this kind of partnership – especially if they’re struggling to market themselves successfully on their own.
It’s an easy exercise: If you answer yes to one or more of these questions, it’s probably time to start looking for the right marketing partner. Ready? Let’s go.
Has your growth plateaued?
Maybe you were seeing steady growth in sales for some time, but now, you’re plateauing, and you’re not sure why. Often it takes an outside perspective to understand what you’re doing wrong or where you’re missing opportunities. And the reality is that the digital marketing landscape is constantly changing. If you don’t have experts who can look ahead, you might be falling behind. This leads to the next question…
Are you missing out on emerging technology and strategies?
Google’s search algorithm evolves; social media platforms go in and out of style; new advertising mediums emerge. If you don’t keep up, it’s easy for your results to slow. With a marketing agency, it’s their job to stay up-to-date with the latest and best tools out there. When you hire a team with this kind of expertise, you don’t have to worry about missing out on that new thing that can keep your business moving forward.
Do you lack the internal capacity to reach your goals?
“We just don’t have the capacity to do more.” It’s something we hear from incoming clients all the time. It’s completely understandable, and yet you can’t allow it to be an excuse forever. Partnering with a marketing agency allows you to take your marketing to the next level without burdening your already busy employees or hiring more of them. You’ll gain an extension of your team that doesn’t require additional overhead and benefits.
Are you struggling to attract the right customers?
We know how it goes. You’re paying good money for advertising, but only getting leads that aren’t quite right for your product or service. The right marketing agency can help you create messaging and graphics that are tailored to your ideal audience, then target your audience where they’re most likely to respond. With the right digital marketing partner, you can meet your audience at the right place, at the right time, with a message that will resonate.
Do you need access to better tools to improve your marketing?
Businesses often want to use the latest and greatest tools to improve their marketing, but they may not be cost-effective for small-to-medium-sized businesses. From website development software to analytics and automation platforms, marketing agencies invest in these tools to better serve their clients. This allows you to take advantage of these tools at a lower cost, without having to buy them yourself. In this way, access to these tools can help you improve your marketing and save you money in the long run.
Did you answer yes to at least one of these questions? It may be time to see how a marketing agency like PRIME can help you move forward. Let's talk about it! Reach out to us on our Contact Page or click the link below to schedule a quick conversation with us.
If you enjoyed this edition of PRIME Pulse, take a look at some of our other related articles:
- 3 Questions to Ask When Courting a Marketing Agency
- Tips for a Successful Partnership With a Marketing Agency
- Why Traditional Marketing Doesn't Get the Job Done