So, you've jumped onto the blogging bandwagon. Writing and publishing blogs is the easy part, but how do you write blogs that make the most of your time and bring in the most business for your company? Well, that's a good question. We came up with some blogging best practices for you to implement in your writing so you can make your blog a business building machine!
This can be one of the trickiest parts of blogging. There are about a million and one topics that you can choose to write about, but if you pick the wrong ones, you may as well not have bothered to write the blog at all. Pretty much a giant time suck. You have to be sure to pick topics that your ideal user(s) are going to care about and want to read. Remember, your goal is to add value for your customer.
The best way to get started when brainstorming blog topics is by first, talking to your target audience. Who better to ask than the people who you are writing for. If you ask targeted questions you can find out what is frustrating your customers, the topics they interested in learning about, and the things they are searching for daily. Basically, you get a plethora of great ideas... and you didn't even have to work that hard. That works out pretty well if you ask us!
You might not always have the opportunity to talk to your customer, though. And while this is the best option, it's not the only option. Another fantastic way to brainstorm blog topic ideas is to get on the world wide web and see what other people are searching for. There are great tools out there to help you determine search numbers, trends, and competition. When thinking of topics, go to Google AdWord's keyword planner and enter search terms that relate to your business. You'd be amazed by the number of ideas you can come up with based on the search terms Google will give you. You can also use Google Trends in a similar manner. Type in terms related to your business and get information on the search data, trends, and other topic generating ideas.
Now that you've picked some of the best topics to blog about, you need to make sure that people can find them. You can do that with keywords and keyword optimization. Keywords are simply terms or words that people will be searching for and are relevant to what you are writing about. There are three types of keywords: Fathead, Chunky Middle, and Long Tail.
It is best for you to focus on the chunky middle and long tail keywords, for a couple of reasons. The first is that the fat head keywords are hard to compete on, so it will require large amounts of resources to see results from those - maybe even more resources than you are prepared to dedicate. Next, the chunky middle and long tail keywords are where you will see the most conversions. These are the people who are more educated and know exactly what they are looking for, and therefore are more likely to come to your site, read your blogs, and purchase the product or service that you are offering.
A blogging best practice that you should adopt when it comes to choosing keywords is to pick one or two good keywords and then put them into your blog. You can validate your keywords with the keyword planner we previously talked about. Convenient, right? Use these keywords in your title, your text, and in your meta descriptions. This will help you build authority for those keywords and will help you rank higher on those search engines (first page of Google, where you at?!).
Beware of keyword stuffing, however, because this will negatively affect your ranking. Keyword stuffing is when you use your keywords too much and in an unnatural way, and it causes you to lose your credibility. Avoid this by using your keywords in a way that makes sense and doesn't overuse them.
Simply having a blog and having good topics is not enough to make it big with your blog. You must also blog often in order for your blog to see results. We don't mean blogging every day, but one to two times per week is a good amount to shoot for. Especially if you want to build credibility and authority for your business.
Why should you blog so much? For a number of reasons, really. One reason is that consumers like consistency. Your blog will actually do better when you post on a schedule because people will know when to expect something new from you. And if you are doing a good job generating topics, they will be excited about each new blog post. This will help you develop a core group of customers that are loyal to you and your brand and continuously return to you for advice.
Another reason to blog often is that it helps your website's SEO. When Google indexes a site, one of the things that is considered is the last time the site was updated. By blogging regularly, your site is being constantly updated and it boosts your rank on results pages! According to a study done by HubSpot, sites who blogged regularly (16+ posts a month) saw a web traffic increase of 3.5 times compared to sites who don't (0-4 blogs).
Looking for a pro blogging tip? Here's one! Create a calendar of all the blogs you want to write in a month. The dates you want to publish them, and the dates they need to be finished. That way you can see everything all laid out and be ready and prepared for the month of blogging that is ahead of you.
At the end of every blog, you should have a call-to-action that encourages your reader to take further action on your website. Do you want your reader to read more of your blogs? Point them in that direction! Do you want your reader to download a content offer that you created? Show them where to find it! The point is, if you don't point your reader in the right direction, they might miss out on other helpful things you can offer them.
Content creation isn't easy, that's why we've made a whole business off of it. It takes time to gain traction from the content you're creating so remember to be patient and stick with your keywords, your blogging, and calls-to-action. All of these are key components to increasing traffic to your site and potential lead generation. We hope that you find this blog helpful as you embark on your inbound marketing journey. And now we're about to direct you towards our call-to-action...
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