A website is a must-have for any successful business in this era, whether you’re an insurance agency, a barbershop or a fun new game app. And while most people appreciate websites with a trendy, enticing design, they also have to work well functionally. The last thing you want is for potential customers to struggle to view your website, find what they’re looking for, or take certain actions. 

Web design in 2021 relies on mobile functionality. As of January 2021, there were 4.32 billion active mobile internet users in the world. Now, mobile functionality isn’t a trend (it’s here to stay) but it is the baseline for all the trends we’re seeing in 2021. This year, brands are focusing on how to make mobile websites even more convenient for users and their habits. Plus, we’re seeing new and exciting uses of color, space, and interactive storytelling. Here at PRIME, we’re exploring these trends for our clients to keep them up-to-date on the latest and greatest.

Whether you're a budding freelancer burning the midnight oil in your shared apartment or a well-versed firm of developers, choosing what CMS (content management system) to work with can be daunting. Without a full understanding of what each one offers, and more importantly, requires of its users, you could end up making a decision you regret down the road. Similarly, if you are a business owner, trying to make the best decision about your upcoming web project and are trying to understand what the best platform will be, this is the article for you.

There are two constant truths in marketing that you’ve likely heard over and over again. While both true, they’re as equally important as they are a potential conflict. The first is that “Content is king.” The second? That your prospects are inconceivably busy. But if content truly is king (and it is, my friend), and your readers are struggling on the daily to keep their heads above the information flood line, what are you to do? How are you supposed to reach them with all these valuable content pieces that you have? It's not like today's users are exactly clamoring to get their hands on one more “must-read” article, blog, Facebook rant, or even eBook for their backlog.

You’ve heard the phrase that “Content is King.” While this is true, and we appreciate the point it emphasizes, it’s also true that not all content is created equally. If we wrote a blog post telling you about why Marvel is better than DC (duh), you probably wouldn’t be very interested. Granted, there’s certainly an audience for this type of topic, but if you’re here, it’s because you’re likely looking for marketing advice. A blog like that doesn’t serve you in the least. For content to really be a good king, it needs to be considering the good of its people constantly. Let’s take a look at how to do precisely that.

We’ve been watching SEO grow up for a long time now. We marveled at its birth in the late 90's and were there for those awkward and painful years in the early 2000's. Today, we marvel at how SEO has truly come into its own. A lot has changed over the years, and if you’re still treating SEO like it’s 1999, boy do we have some SEO tips for you. Let’s step back through the wormhole to take a look at what it meant for how to do SEO then, versus now. Hopefully, your SEO practices fall into the latter category. 

There are lots of sure-proof ways to ruin a good website, but let’s be clear, sabotage is never, ever cool (unless you’re the Beastie Boys, obviously). Whether it’s what users see upfront when they land on your site, or something more sinister going on in the back end of things, today we’re taking a look at five of the most common things you’re doing to sabotage your website.

“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” - Brené Brown

You should know by now that content is the main ingredient to your business. That content should also be “authentic” to your business, otherwise, customers won’t trust you. A study from Ad Week found that 90% of respondents said, “they best respond to brands that create authentic visual or video content.” The study also found that 56% of the people like when brands are not just selling but sharing something cool or teaching them. Those numbers are probably even higher now and will continue to grow with time.

Trends are always on the move, so you never know which ones will be used in the coming years and which ones will be left behind. We put together a list of 5 Interface Trends that we believe will be here for years to come. You might notice that every one of the web examples has some form of each of the trends on their site. Coincidence? We think not.  

Are you just starting to plan or design a website, yet are unsure what to include? Do you already have an existing site but are looking to add a better foundation to it? Maybe you're like me and really like to nerd out to website ideas and designs.

Whatever the case may be, you're here now and I have a list of 10 must-have website ideas that are sure to shed light on potentially missed factors of a website. Enjoy!