Shane Niederklein

Web Specialist


Shane grew up in "Prison Town" Deer Lodge, Montana. He played college baseball for three years at Miles Community College and a year at Dickinson State University. Injuries ended his dream of pitching game seven in the World Series, so he decided to go to Montana State for graphic design and get back with old friends. He graduated from Montana State in 2013 with a BFA in Graphic Design, then was on the job hunt after his last summer making art in the fairways at Rock Creek Cattle Company. Ended up coming back to Bozeman after he landed a job at Prime Incorporated in May of 2014. He has been having a blast designing and developing awesome websites for Prime ever since.


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Recent Posts

Why it's Video Content that's King

Posted by Shane Niederklein on Sep 3, 2019 11:30:00 AM

 


There are two constant truths in marketing that you’ve likely heard over and over again. While both true, they’re as equally important as they are a potential conflict. The first is that “Content is king.” The second? That your prospects are inconceivably busy. But if content truly is king (and it is, my friend), and your readers are struggling on the daily to keep their heads above the information flood line, what are you to do? How are you supposed to reach them with all these valuable content pieces that you have? It's not like today's users are exactly clamoring to get their hands on one more “must-read” article, blog, Facebook rant, or even eBook for their backlog.

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Topics: Target Marketing, Digital Strategy, Traditional Marketing, Messaging

How to Create Content Your Customers Will Actually Use

Posted by Shane Niederklein on Apr 2, 2019 9:05:00 AM

You’ve heard the phrase that “Content is King.” While this is true, and we appreciate the point it emphasizes, it’s also true that not all content is created equally. If we wrote a blog post telling you about why Marvel is better than DC (duh), you probably wouldn’t be very interested. Granted, there’s certainly an audience for this type of topic, but if you’re here, it’s because you’re likely looking for marketing advice. A blog like that doesn’t serve you in the least. For content to really be a good king, it needs to be considering the good of its people constantly. Let’s take a look at how to do precisely that.

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Topics: Marketing Strategy, Creating Content/ Copywriting

The Evolution of SEO

Posted by Shane Niederklein on Dec 28, 2018 8:33:00 AM

We’ve been watching SEO grow up for a long time now. We marveled at its birth in the late 90's and were there for those awkward and painful years in the early 2000's. Today, we marvel at how SEO has truly come into its own. A lot has changed over the years, and if you’re still treating SEO like it’s 1999, boy do we have some SEO tips for you. Let’s step back through the wormhole to take a look at what it meant for how to do SEO then, versus now. Hopefully, your SEO practices fall into the latter category. 

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Topics: Marketing Strategy, Web Analytics and Tracking

What Is Authentic Content and How Do You Create It?

Posted by Shane Niederklein on Oct 12, 2018 8:02:00 AM
“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” - Brené Brown

You should know by now that content is the main ingredient to your business. That content should also be “authentic” to your business, otherwise, customers won’t trust you. A study from Ad Week found that 90% of respondents said, “they best respond to brands that create authentic visual or video content.” The study also found that 56% of the people like when brands are not just selling but sharing something cool or teaching them. Those numbers are probably even higher now and will continue to grow with time.

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Topics: Creating Content/ Copywriting

5 Website trends of 2019 You Should Definitely Know About

Posted by Shane Niederklein on Aug 10, 2018 11:30:00 AM

Trends are always on the move, so you never know which ones will be used in the coming years and which ones will be left behind. We put together a list of 5 Interface Trends that we believe will be here for years to come. You might notice that every one of the web examples has some form of each of the trends on their site. Coincidence? We think not.  

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Topics: Web Design

10 Must-Have Website Ideas

Posted by Shane Niederklein on Oct 4, 2016 11:32:00 AM

 

Are you just starting to plan or design a website, yet are unsure what to include? Do you already have an existing site but are looking to add a better foundation to it? Maybe you're like me and really like to nerd out to website ideas and designs.

Whatever the case may be, you're here now and I have a list of 10 must-have website ideas that are sure to shed light on potentially missed factors of a website. Enjoy!

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Topics: Web Design, Web Analytics and Tracking

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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