Wheelhouse Marketing Blog

There are two constant truths in marketing that you’ve likely heard over and over again. While both true, they’re as equally important as they are a potential conflict. The first is that “Content is king.” The second? That your prospects are inconceivably busy. But if content truly is king (and it is, my friend), and your readers are struggling on the daily to keep their heads above the information flood line, what are you to do? How are you supposed to reach them with all these valuable content pieces that you have? It's not like today's users are exactly clamoring to get their hands on one more “must-read” article, blog, Facebook rant, or even eBook for their backlog.

You’ve heard the phrase that “Content is King.” While this is true, and we appreciate the point it emphasizes, it’s also true that not all content is created equally. If we wrote a blog post telling you about why Marvel is better than DC (duh), you probably wouldn’t be very interested. Granted, there’s certainly an audience for this type of topic, but if you’re here, it’s because you’re likely looking for marketing advice. A blog like that doesn’t serve you in the least. For content to really be a good king, it needs to be considering the good of its people constantly. Let’s take a look at how to do precisely that.

We’ve been watching SEO grow up for a long time now. We marveled at its birth in the late 90's and were there for those awkward and painful years in the early 2000's. Today, we marvel at how SEO has truly come into its own. A lot has changed over the years, and if you’re still treating SEO like it’s 1999, boy do we have some SEO tips for you. Let’s step back through the wormhole to take a look at what it meant for how to do SEO then, versus now. Hopefully, your SEO practices fall into the latter category. 

“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” - Brené Brown

You should know by now that content is the main ingredient to your business. That content should also be “authentic” to your business, otherwise, customers won’t trust you. A study from Ad Week found that 90% of respondents said, “they best respond to brands that create authentic visual or video content.” The study also found that 56% of the people like when brands are not just selling but sharing something cool or teaching them. Those numbers are probably even higher now and will continue to grow with time.

Trends are always on the move, so you never know which ones will be used in the coming years and which ones will be left behind. We put together a list of 5 Interface Trends that we believe will be here for years to come. You might notice that every one of the web examples has some form of each of the trends on their site. Coincidence? We think not.  

Are you just starting to plan or design a website, yet are unsure what to include? Do you already have an existing site but are looking to add a better foundation to it? Maybe you're like me and really like to nerd out to website ideas and designs.

Whatever the case may be, you're here now and I have a list of 10 must-have website ideas that are sure to shed light on potentially missed factors of a website. Enjoy!