Lindsay McWilliams

Content Manager

As PRIME's Content Manager, Lindsay finds the story in every brand and then tells it in the most elegant way possible. She is a writer, editor, and storyteller who cares way too much about your misplaced apostrophe, relating your words to your audience, and polishing your pitch to perfection. She has a knack for translating and summarizing technical information, making it palatable for the layperson. Lindsay understands that building relationships is the differentiator in driving impact and credibility. She then leverages her dialectic arsenal to bring life to social content and target market engagements, partnering with clients to translate their campaign deliverables into captivating copy.

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Recent Posts

Why Blogging is Key to Destination Marketing

Posted by Lindsay McWilliams on May 25, 2021 11:15:00 AM


When it comes to destination marketing, the focus is so often on advertising: massive poster ads in airports, billboards, quarter-pages in travel magazines, and even social media ads. And advertising is certainly an essential part of any destination marketing strategy. But when it comes to creating a long-lasting digital presence for your destination, blogging is key.

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Topics: Creating Content/ Copywriting, Digital Strategy, content management

Why Research is the Key to Great Content (and How to Do it Well)

Posted by Lindsay McWilliams on Apr 13, 2021 9:44:00 AM

Researching for any blog, web content or social media content takes extra time and effort to root through search engines and find credible sources and data that back your claims. But it’s an extra step that will greatly improve the quality of your content. Research is a commitment to quality over quantity because both your audience and search engines favor the former over the latter. Research is incredibly important to developing quality content because it lends credibility to your content and your brand.

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Topics: Creating Content/ Copywriting

Write Shorter: The Advantages of Concise Copywriting

Posted by Lindsay McWilliams on Mar 2, 2021 10:15:00 AM


You may have heard the famous quote by philosopher and mathematician Blaise Pascal, “I would have written a shorter letter, but I did not have the time.”

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Topics: Creating Content/ Copywriting

How to Write Blogs That Actually Reach Your Audience

Posted by Lindsay McWilliams on Feb 9, 2021 10:00:00 AM


Blogs are an important facet of any content marketing strategy. When done well, they connect people to your business by way of helpful, entertaining, and relevant writing. But many companies pump out multiple blogs each week, only to find that they’re not seeing the traffic they’d hoped for.

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Topics: Creating Content/ Copywriting, Digital Strategy, content management

4 Types of Content You Should Be Using In Your Marketing

Posted by Lindsay McWilliams on Jan 12, 2021 11:00:00 AM

American adults spend more than 11 hours per day listening to, watching, reading or otherwise interacting with media content. We’re talking videos, podcasts, news articles and blogs, social media, email – you name it. Clearly, we can’t get enough of it.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Branded Content

PRIME Basics: How to Write an Effective Press Release

Posted by Lindsay McWilliams on Oct 27, 2020 10:00:00 AM


Many sources date the first press release back to 1906, following a Pennsylvania Railroad accident. The agency staff released coverage about the event before journalists could cover it on their own. It's rumored that some newspapers re-published the release nearly verbatim – a brilliant success for the Railroad's PR team.

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Topics: Marketing Strategy, product marketing, Branded Content, Target Marketing, Digital Strategy, Traditional Marketing, Messaging, Tips From the Pros, content management

Blogging: The Super Powered Secret to SEO

Posted by Lindsay McWilliams on Aug 31, 2018 11:33:46 AM

So, you've jumped onto the blogging bandwagon. Writing and publishing blogs is the easy part, but how do you write blogs that make the most of your time and bring in the most business for your company? Well, that's a good question. We came up with some blogging best practices for you to implement in your writing so you can make your blog a business building machine!

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Topics: Marketing Strategy, Creating Content/ Copywriting

4 Websites That Can Help you Create Website Content

Posted by Lindsay McWilliams on Sep 27, 2016 8:39:00 AM

Technology is an amazing thing.

Previously, if you wanted website content, you had to hire a great writer, which could involve a lot of time, energy, and frustration.

Now, technology has blessed us with several online services that serve as a hub to connect businesses in need of content with content writers.

These online services not only connect these two parties but have greatly increased competition for content writers. From bidding systems to ranking systems, any unknown writer across the globe can have the ability to challenge the price or quality of a piece of work to that of a popular or famous writer.

Here are the 4 websites that can help you create website content.

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Topics: Marketing Support/ Staffing, Creating Content/ Copywriting

Know Your Target Audience Before Marketing To Them

Posted by Lindsay McWilliams on Apr 29, 2016 8:30:00 AM

Through years of technological evolution, marketing has taken on many different faces. Before, there were only a handful of ways to postion yourself in front of your target audience, but with today's techology, an increased explosion of marketing options has become avaliable to the general public. This overwhelming change continues to evolve with time making it more and more difficult to effeciently market to your customers. However, you can connect with your audience through thick and thin by knowing and understanding them.

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Topics: Marketing Strategy

11 Reasons Why You Should Be Working With Content Writers

Posted by Lindsay McWilliams on Mar 15, 2016 8:00:00 AM

Are you struggling with writing content? You're not alone. Content writers give you the ability to bypass some of the common struggles that most all of us face. Here are serveral reasons you should be working with a content writer.

If you're finding it hard to see how this content will actually translate into growing your business, I'd suggest first taking a look at these Cold, Hard Stats About Marketing and Content

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Topics: Marketing Support/ Staffing, Creating Content/ Copywriting

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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