Joshua Weir

Digital Marketing Director


Josh lives at the center of perspective and methodology. As a writer, a strategist, an artist and a creative director, he loves the collision of ideas, words, and aesthetics; leveraging the power of connection to make an impact on the world. A seasoned professional, having worked with companies ranging from start-ups to Fortune 100 and non-profits to NGOs, Josh brings 20+ years of strategy, marketing, and design experience to the PRIME team.


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Recent Posts

4 Challenges Credit Unions Face When Marketing in the Digital World

Posted by Joshua Weir on Nov 16, 2021 10:30:00 AM

 

Credit unions have a lot to offer – member-focused products, famed member service and a spirit of giving back to their communities. But as many have made digital transformations over the last 10 years, credit unions still face significant challenges when it comes to marketing in the digital world. How do you navigate compliance under digital regulations? How do you maintain personal touch while creating a digital community? These are the big questions credit unions face. The good news? You can answer them with the right support. Let’s dig into these top challenges and the solutions to surpass them.

 

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Topics: Digital Strategy, Financial Institutions

5 Key Components Every Financial Marketing Strategy Should Have

Posted by Joshua Weir on Aug 10, 2021 11:00:00 AM

 

So, you’re looking to create a marketing strategy for your financial institution. “Where to start?” you might be thinking. Whether this is the first time you’re executing a full-blown marketing strategy or you want to try a new approach, everyone needs some direction. Our experience at PRIME has taught us that, no matter how you structure your strategy, there are five components that shouldn’t be left out. Let’s dig into the first one: setting clear objectives.

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Topics: Digital Strategy, Traditional Marketing

Generating Leads in Real Estate is All About Automation

Posted by Joshua Weir on Jul 13, 2021 11:00:00 AM

From listing a home to closing a sale, the process of selling real estate has gone digital. And while digital real estate means fewer in-person meetings with potential buyers and sellers, it still requires the same level of consistent nurturing (if not more) – just on a different platform.

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Topics: Target Marketing, Digital Strategy

7 Strategies to Target New Demographics For Credit Unions

Posted by Joshua Weir on Jun 22, 2021 11:00:00 AM

While marketing was being revolutionized in the 1960s, Bob Dylan sang, "The time's they are a-changin'." It was true at the time, but not more so than today. Some people lament the change brought on by new technologies and new generations, but without it, we'd still be crawling around in a cave. So, make that change work for you, and stand out from the crowd while looking for new credit union members.

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Topics: Marketing Strategy

How to Create Calls to Action That Drive Conversions

Posted by Joshua Weir on Apr 27, 2021 10:00:00 AM

 

Calls to action, abbreviated as CTAs, invite your target audience to take an action. CTAs usually come in the form of something clickable, such as a bit of text with a hyperlink, a button, or even a photo. By taking this kind of action, a person signifies their increased interest in your brand, product or service, moving them along down the sales funnel. When a person clicks on your CTA, that becomes a conversion – an action you can track as a measure of success. CTAs are a key ingredient in any digital marketing strategy, and that’s why marketers are constantly trying to perfect the art of creating the most clickable CTA.

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Topics: Web Analytics and Tracking, Digital Strategy

How Marketing Analytics Can Improve Transparency in Your Organization

Posted by Joshua Weir on Apr 6, 2021 9:30:00 AM

 

As digital marketers, data has become an ever-growing part of our jobs. We turn to analytics for insight into many of the decisions we make. Whether your team is using free applications like Facebook for Business or Google Analytics, or you pay for a more robust tool like HubSpot or Adobe Analytics, you know it’s integral to your internal marketing process.

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Boost Your Donations and Membership Through Transparency

Posted by Joshua Weir on Jan 5, 2021 9:45:00 AM

In speeches and mission statements, you often hear organizations boast about being transparent. But what does transparency mean to them, and are they actually doing it? In a time when internet misinformation runs rampant, being fully transparent can sometimes feel risky. But at the same time, there’s a higher level of distrust among the public, making transparency even more important to build that trust. In fact, studies have shown that 86% of Americans say transparency from businesses is more important than ever before.

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Topics: Marketing Strategy, Nonprofit Marketing

5 Digital Marketing Strategies to Help Nonprofits Fundraise

Posted by Joshua Weir on Dec 8, 2020 9:15:00 AM

For most nonprofit organizations, fundraising is something that touches almost every area of their organization. NPO's and NGO's often use the term development because there is a continuous system that cultivates engagement for each area of the organization. Ultimately, all of those avenues of impact engage people toward a goal that ends with financial support. This is why whole teams of staff and volunteers are dedicated to development, keeping the organization focused on working toward its mission.

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Topics: Marketing Strategy, Brand Evangelism, Nonprofit Marketing

Why Giving Back is Good for Your Marketing Strategy

Posted by Joshua Weir on Nov 23, 2020 10:32:09 AM

 

It’s no coincidence that you’re seeing more and more for-profit companies participate in charitable giving and volunteering, and take a moral stance on big issues. According to the 2020 Zeno Strength of Purpose Study, 94 percent of global consumers say it is important that the companies they engage with have a strong purpose. In the Deloitte Global Millennial Survey 2019, 42 percent of millennials said they have begun or deepened a business relationship because they perceive a company’s products or services to have a positive impact on society and/or the environment. Further, 37 percent said they have stopped or lessened a business relationship because of the company’s ethical behavior.

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Topics: Marketing Strategy, Brand Growth, Brand Evangelism, Tips From the Pros

How Your Website Can Better Serve Your Association

Posted by Joshua Weir on Nov 17, 2020 9:30:00 AM

 

In the world of NPO's and NGO's influence and impact have become major drivers in our world today. We know that passion fuels your mission and vision and that your association has focused goals, a relatable mission, and dedicated members. So far, your efforts have gone towards creating meaningful connections with like-minded people and growing your base. However, your website may be lackluster, and some of your members are having trouble finding what they need online, especially as in-person communication dwindles more and more.

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Topics: Social Influencers, Target Marketing, Tips From the Pros, content management, Nonprofit Marketing

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