There are few things as disappointing as sitting down to your computer, downing your third cup of coffee as you sit there late into the night cranking up content piece after content piece, only to have it hit the internet to a chorus of crickets. What happened? You put everything you had into that content, poured out your heart, as well as all the information you know about a particular topic. What more could people want? The truth is, a lot more.

By now, we all know that they say content is king, and we're here to confirm, whoever "they" are, they're right. Content marketing is the foundation of a healthy marketing strategy. And while it isn't the end-all-be-all, it's pretty close. But not all content marketing efforts are created equally. Just like anything in life, you get out what you put into the process. Indeed, throwing some words on a page and thinking that customers and leads will magically start pouring in is a little naïve. That's why today, we're breaking down the four major steps to a killer content marketing strategy, starting with your audience.

We all like to think we know our customers. That we have them completely figured out, that surely they think like us, and that we are as familiar with them as we are our own GamGam.

As we continue to navigate the new, uncharted waters of working during COVID-19, we continue to ask how we can H.E.L.P. We believe those waters don’t have to be murky. That unexplored doesn’t have to mean unmanageable. That’s why we’re talking about how to transition from the guy drifting out to sea (no one wants to be that guy), to the one who tosses him a LifeRing. Today we make the monumental shift into being responsible and feeling empowered. Let’s look at how to do just that for your team.

The New Year is slipping away, and we are about to jump into Q2. It is always helpful to take an introspective moment to understand why we're operating the way we are, but making sure your reaching for the right goals is something to re-visit before too much of the year passes. Lots of buzz starts early, picking up steam in mid to late December and exploding onto the scene in January. But like most ambitious, life-changing endeavors, the efforts are short-lived if we don't check-in and hold ourselves accountable. 

This week's offering from PRIME is from one of our amazing and talented freelancers:

Collette Hinnenkamp 

Founder of Bon Temps Collective

(pictured above)

You might have asked why a marketing agency would dive so deeply into the changes of the mobile technology and the effects of the world we live in. The truth is, that we here at PRIME are constantly looking for connection, engagement, and community on behalf of our clients. There are a ton of ways the shift to mobile has changed the way we advertise, the way we find new business, and the way we share our lives both in a connective context and a social interactive context. We know that today's advancement will be tomorrows standard.

As we look to wrap up our series on how the mobile economy has rocked the socks off of our daily lives, today, we're talking about one that affects every human being on the planet. Here's a hint—it's green, made of a unique kind of paper, and if needed, in a pinch, can be used to play "Presidential Flashcards" for a few minutes... Today, we're talking about how the mobile economy has made for a complete makeover on the way we deal with money—how we spend it, how we save it, and how we trade it. Let's dive in.

the Mobile Economy of Communications

The invention of the smartphone changed our working world as we know it, having our office always in our pocket. We are reachable at all times whether we like it or not. For better or worse, this has dramatically shifted our perception of communication with our coworkers, clients, and partners. We are connected and responsible in a way that continues to push the boundaries of traditional communications.

In light of this, 1500 word emails, meetings where people pile into a conference room, and back and forth phone calls are largely passé. Thanks to a host of disruptive apps in the market space, workplace communications have become more intuitive, ubiquitous, and more user-friendly than ever. Today we look at the apps that have had the most significant impact on how we communicate with each other at work, and the benefits they bring to your business.  

We're kicking off a new series at PRIME on the transformation of the way we do things. In the economy of life, there are tried-and-true methods, habits we love, patterns we are used to and a variety of other activities that condition the way we approach tasks. With the advent of mobile devices and app-run services, a more significant number of options are available for getting our business done. Enjoy our foray into the mobile economy of things, or the IoT. (Internet of Things) as we dive into several ways our hand-held devices have changed the way we face our world.

There are a lot of do's and don'ts when it comes to giving an excellent presentation. Oddly enough, one of the most significant factors to a killer presentation is just that, your presentation. How you present your materials and information to your audience can play a vital roll in how they receive you.

So you have some great info; if your visual style is dated, it might not go as well as you'd like. There might be some level of disconnect, or your audience might be less likely to trust you. You might have fascinating points to make, but when they are bulleted out on a static page, they'll be less likely to engage. Thanks to advances in software, it's easier than ever before to create an engaging visual presentation. Let's talk about doesn't work, what does, and how to use them to your best abilities.