Jason Johnson

President and Creative Director


Jason is a leader, a motivator, and a creative director. He serves as the head creative visionary for PRIME, a marketing and design agency in Bozeman, Montana. With over 20 years of experience, working in agency environments as well as in larger-scale places like Nike and the Montana Department of Military Affairs; Jason has facilitated success in a variety of digital and print campaigns through brand direction, design strategy, and outbound messaging.


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Recent Posts

Ramping up to reopen: how prime can help

Posted by Jason Johnson on May 5, 2020 2:00:00 PM

 

It’s here! The day that never seemed like it would come. The one we could hardly see from the depths of our quarantine stupor, sick with cabin fever and drunk on toilet paper power. Slowly but surely, however, a light began to shine on the horizon, and soon enough, it was time to ditch our robes, open the doors, and get back to work.

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Topics: Digital Strategy, Tips From the Pros, H.E.L.P.

5 Ways to Work Together While We're Apart

Posted by Jason Johnson on Mar 31, 2020 3:00:00 PM

 

Social distancing is the hottest new term in our culture's arsenal. The unique side of this is that it is not so much of a social disconnection, as it is an experience of physical distance. We've had years of being social online, with people we have never met. Outside of your Mom wishing you and the kids would visit more, the pressures of distance have been eased by Facebook, Google Hangouts, FaceTime, and others. Yet, the challenge that so many are experiencing right now is not how to be more socially present, but how to cooperate and collaborate well in their space.

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Topics: Prime Culture, Influencer, Marketing Methodology, S.M.A.R.T. Goals, Digital Strategy, Tips From the Pros

Tips from the Pros: Understanding Leads and Demand Generation

Posted by Jason Johnson on Feb 11, 2020 9:00:00 AM

So, your sitting in a meeting and someone starts dropping acronyms like there's no tomorrow... You're reading the P&L, making sure you've got enough ROI on your SEO, and your COO starts talking about Q2 returns YOY, and how your MQLs have been outperforming your SQLs while your COS is climbing.

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Topics: Marketing Strategy, product marketing, S.M.A.R.T. Goals, Digital Strategy, Traditional Marketing, Presentations and Pitches, Tips From the Pros

5 Question Categories to ask Customers when Building Buyer Personas

Posted by Jason Johnson on May 14, 2019 8:00:00 AM

When creating your marketing messaging, it's kind of important you know who you're talking to. And by kind of we mean a whole helluva lot. The best way to do this is by creating a buyer persona. A buyer persona is the creation of a fictional buyer who fits the profile of your customers. This is more than just assuming general attributes, you are essentially writing up your own character based on the data you have. 

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Topics: Marketing Strategy, Brand Growth, product marketing, Brand Evangelism, Marketing Methodology, Strategic Growth, Target Marketing, S.M.A.R.T. Goals

How to Use Landing Pages and Lead Capture Forms to Your Advantage

Posted by Jason Johnson on Apr 23, 2019 7:00:00 AM

Last week we talked at length about how to use your website overall for better lead generation, and today we’re narrowing our sights on one of the best ways to do just that--landing pages and capture forms. They may sound fancy and complicated, but odds are you’ve come in contact with dozens (if not hundreds) of these bad boys, and can utilize them in your own business to better your lead generation.

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Topics: Marketing Strategy

5 Offices that Give us All the Envy

Posted by Jason Johnson on Apr 9, 2019 11:26:00 AM

When it comes to your space, there’s no doubt your environment plays a huge part in the kind of work that gets churned out of it. And while we don’t all have the budget of Google (a team can dream), there are infinite small touches you can most likely implement into your office right now, even on a low budget. To give you some inspiration, we’ve gathered together our favorite offices from around the world and highlighted what it is we love about each of them. So without further adieu, feast your eyes on our top five five picks of the coolest offices to work in.

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3 Questions Ask When Courting a Marketing Agency

Posted by Jason Johnson on Mar 12, 2019 10:13:00 AM

As an agency ourselves, we’re the first to understand that picking a marketing agency to help your business is a massive decision, from the finances, to trusting someone to love your baby as much as you do. There are tons of marketing firms out there, some bad, some good, some great but maybe not a great fit for you. Finding the agency that’s right for you is a little like dating, to be honest. When you first meet someone, you’re curious about their history. And there are a few facts that will reveal to you if this person in front of you will be just some Joe Schmoe or a real Romeo. So, let’s take a look at the three major questions you need to ask when courting your marketing agency.

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Topics: Marketing Support/ Staffing

The Most Clickable CTAs We've Ever Seen

Posted by Jason Johnson on Nov 26, 2018 7:50:00 AM

If you have ever done any digital marketing you know how valuable a good call-to-action (CTA) is. Let's face it, if you've been on the internet you've probably experienced how valuable a good CTA can be, even if you didn't know what a CTA was. CTAs are those cleverly designed buttons that get you to click through and do something. The objective of a well designed CTA is to capture leads, and there isn't just one way to make this happen. So we took a look around the internet to pull together examples of the most clickable CTAs out there.

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Topics: Branding, Web Analytics and Tracking

How to Apply Marketing Automation to Scale Your Business

Posted by Jason Johnson on Sep 7, 2018 12:45:00 PM

Marketing automation is a powerful business tool. If used correctly, marketing automation can help you achieve continued business growth for your KPIs while saving tens or hundreds of hours - who doesn't want that!? However, adopting and applying these automation tools to scale the marketing efforts in your business becomes a complex and sometimes risky task.

It's time to bring clarity to marketing automation to help you decide if, and to what degree, that these tools should be used, and how to apply marketing automation to scale your business.

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Topics: Marketing Support/ Staffing, Marketing Strategy

How to Empower Your Staff to Improve Credit Union Growth

Posted by Jason Johnson on Apr 12, 2017 9:00:00 AM

We all know that management styles can run to extremes that hinder credit union growth. Progress can grind to a halt when micro-managers fixate on insignificant minutiae. On the other end of the spectrum, laissez faire managers can't lead their staff in the right direction because they provide no direction at all. The happy medium for credit union growth is to delegate some decisions away from managers, incorporating a team approach, where all members contribute to a winning outcome.

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Topics: Branding

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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