According to Hubspot, 81 percent of businesses used video as a marketing tool in 2020 — up from 63 percent over the previous year. It’s one of the fastest-growing marketing tools available, and companies that haven’t yet dipped their toes into this medium are starting to feel the peer pressure. While video has historically been viewed as expensive – only accessible to companies with large marketing budgets – things are changing. Video is more affordable and accessible than ever before. In fact, 47 percent of first-time video marketers started using video in 2019 because they believe it’s become quicker, less time-consuming and more affordable to create video content.