When it comes to your marketing efforts, saying that you need metrics behind them is a given. But for every marketer out their tracking their endeavors, there’s a handful who doesn’t know what to do with them. Learning to analyze your metrics allows you to keep a finger on the pulse of your overall brand as well as the campaigns you run to support it. Which we should note, are two completely different things. Today we’re diving into the importance of distinguishing the two, comparing their metrics, and how to position your marketing efforts so that those metrics make sense.
There are loads of responsibilities that come with being a good Chief Marketing Officer. One that may not be listed on a job write up but is vitally important is the need to constantly have your eye on market trends and what they mean for your department. That’s why we’ve put together the top five trends we think any CMO worth their salt is watching this year. Let’s go!
If you were to search for articles on building a strategy for your marketing efforts, you'd get a whole heap of advice on how to build a successful digital marketing strategy. That's all fine and dandy, but what about traditional marketing? Has the sun set on its benefits? Or is it possible that traditional marketing can still play a huge role in feeding your digital strategy? To answer these questions, first we need to define what the heck it is we're talking about. Let's take a look at what exactly these terms mean, and how they can work together to build a beefy marketing strategy.
In the past decade or so, we've seen the emergence of one of the most powerful marketing tools since the invention of automation: The Influencer. When tapped correctly, the influencer can be a major asset for promoting your brand awareness and overall product. On the contrary, influencer marketing done poorly can come back to bite you in the business butt in a major way. Today we're taking a look at what an influencer is, as well as some inspiration on how to use them, and some serious warnings on how not to use them from real life booms and busts.
When it comes to your marketing, it doesn’t always work to create on specific strategy and blast that strategy to your entire audience through the same platforms or messaging. Depending on what generation your reader is a part of, they may or may not respond to your marketing strategy. The large gap between Baby Boomers and Generation Zers means that each respond to different kinds of media, as well as the messaging you present within that media. Some marketing techniques that put Generation X at ease might make Generation Z squirm, and vice versa. Let’s take a look at some tips for marketing to different generations for the most success.
Like any industry, digital marketing has its own verbiage and if you are trying to keep up with current trends, you might need a little extra help. This list of common digital marketing words, phrases, acronyms, and lingo will help you stay caught up when you start planning and strategizing how to improve your digital marketing results.
Topics: Marketing Strategy
When we typically sit down with a potential client to explore their goals and vision for their website project, we ask them if they have Google Analytics set up on their current site. Most of the time the response is yes, but occasionally we are met with a blank stare. For those who do have Google Analytics, we are always curious about how they use the tool. This helps us find out how truly engaged they are in their digital marketing efforts. Those who are leaning on that data to understand the impact of their marketing efforts have a much better understanding of their results, their audience, and their goals. Those who don't use Google Analytics are a bit lost. If you are one of the lost souls of Google Analytics, this blog is for you. I am are going to break it down to give you the lay of the landscape and help you get up to speed on using the tool to understand your website traffic.
Topics: Web Analytics and Tracking
If you have ever done any digital marketing you know how valuable a good call-to-action (CTA) is. Let's face it, if you've been on the internet you've probably experienced how valuable a good CTA can be, even if you didn't know what a CTA was. CTAs are those cleverly designed buttons that get you to click through and do something. The objective of a well designed CTA is to capture leads, and there isn't just one way to make this happen. So we took a look around the internet to pull together examples of the most clickable CTAs out there.
Progress, that is what is happening in the world of search engines. Isn't that what should happen with technology? Since the beginning of Google's search engine history, we've all been clamoring to add the perfect keywords into web pages. Whether it was in the meta tags, in titles, in headings, or within the body, keywords have been at the heart of SEO basics. Well, that is changing. Keywords are out, and topics are in.
Topics: Marketing Strategy
We get it! You created a social media account because everyone told you that it's the holy grail, but is it? How do you measure the impact of your social media and what is your ROI? Turns out you have been posting a lot of cat videos and funny memes for no reason. Social media is a fickle, fickle world! But the truth is, wasted time equals wasted money. So when you report to your boss, what do you have to show? If your answer is "GREAT QUESTION", this blog is for you. Yes, social media can be a black hole, but it doesn't have to be. We are going to lay down some insight that may help you take your social game from zero to hero quickly, and it ain't that difficult.... so here goes!
Topics: Social Media Management