Gregg Alexander

Principal, Director of Digital Marketing


Gregg is an advisor, a strategic content marketer, and an analytics authority. He serves as the digital marketing director and the head of operations for PRIME, a marketing and design agency in Bozeman, Montana. He is a communication expert who uses inbound marketing, SEO, PPC, social media marketing, media placement, email marketing, and marketing automation to engage target markets for PRIME's clients.


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Recent Posts

Why Marketing Automation Is Key to Growing Your Bank

Posted by Gregg Alexander on Oct 5, 2021 10:45:00 AM

 

As you grow your bank to serve more and more customers, your regular marketing tasks can become increasingly laborious and time-consuming. If you find yourself drowning in work, manually sending follow-up emails to every customer who fills out your contact form, you’re doing it wrong. Know that there is a better way. And that’s automation.

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Topics: Digital Strategy, Financial Institutions

New Tools Destination Marketers Should Know About

Posted by Gregg Alexander on Sep 14, 2021 10:00:00 AM

 

If you’re a destination marketer, you probably have your trusty set of tools that help you draw visitors to your destination – likely a mix of social advertising, print advertising, billboards, content marketing and more. But in the quickly-evolving world of technology and digital marketing, there are always more tools to be harnessed. Whether your visitation numbers have been stalling or you simply want to get ahead (and stay ahead) of your competitors, it’s always good to stay up-to-date on new tools that are available to you.

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Topics: Marketing Strategy, Target Marketing

4 Questions to Ask When Branding a Destination

Posted by Gregg Alexander on Jul 20, 2021 10:15:00 AM

 

When it comes to destination marketing, your product is a place. You’re selling an experience – a place that offers people something different than what they might find in their everyday life. That experience is your brand.

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Topics: Branding

9 Types of Paid Advertising to Use for Destination Marketing

Posted by Gregg Alexander on Jun 29, 2021 10:44:00 AM

 

Paid advertising is perhaps the most important tool for letting the world know about your destination. While your organic social channels and website might be pumping out great content, it’s pretty difficult to compete in a digital landscape without dropping some dollars. Whether you’re marketing for an up-and-coming small town or a well-known city that’s been drawing tourists for years, it’s a tool you’ll want to have in your toolbox. This doesn’t mean you need to spend a fortune on digital advertising; it just means you need to be strategic.

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Topics: Marketing Strategy, Brand Growth, Tips From the Pros

Why Email Marketing is So Successful in Real Estate

Posted by Gregg Alexander on May 18, 2021 9:45:00 AM

 

Email marketing is not a new tool to real estate agencies and developers. Email has been used for years to follow up on leads from buyers and sellers, and it’s been honed into a lead-generating machine by those who know how to do it well. It has continued to be a staple of digital marketing efforts for the real estate industry. Benchmark Email reports that 67% of real estate agents send marketing emails to their clients at least once a month, and 63% of real estate email marketing campaigns receive positive engagement.

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Topics: Social Media Management, Digital Strategy

Matterport Makes Virtual Touring a Reality For Real Estate Marketers

Posted by Gregg Alexander on May 4, 2021 10:30:00 AM

 

For today’s homebuyers, so much more research is being done online before ever going to look at a home in person. Plus, with the COVID-19 pandemic coming into play, the online experience has become paramount, as more buyers are hesitant to visit busy open houses, let alone walk into anyone else’s home. Even outside of a pandemic, the process of hunting down homes, scheduling tours, and going to showings can become tiresome after a while, especially for those who have been immersed in the market for a long time.

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Topics: Digital Strategy

5 Common SEO Myths

Posted by Gregg Alexander on Mar 9, 2021 9:45:00 AM

 

To many marketers, search engine optimization (SEO) can feel elusive and intimidating. Endless theories are floating around about how to rank higher on search engines and the tools you should use to do so. Some of these theories are contradictory. Throw in ever-changing algorithms of search engines, and strategies for SEO can quickly become outdated.

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Topics: Digital Strategy

Why Video Marketing Works

Posted by Gregg Alexander on Feb 2, 2021 9:45:00 AM

 

According to Hubspot, 81 percent of businesses used video as a marketing tool in 2020 — up from 63 percent over the previous year. It’s one of the fastest-growing marketing tools available, and companies that haven’t yet dipped their toes into this medium are starting to feel the peer pressure. While video has historically been viewed as expensive – only accessible to companies with large marketing budgets – things are changing. Video is more affordable and accessible than ever before. In fact, 47 percent of first-time video marketers started using video in 2019 because they believe it’s become quicker, less time-consuming and more affordable to create video content.

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Topics: video

A Financial Institution’s Guide to Compliance in Digital Marketing

Posted by Gregg Alexander on Nov 3, 2020 9:30:00 AM

 

If you've been in the financial industry for a bit, you know compliance is a big deal. Financial institutions must comply with a multitude of regulations based on several different acts issued by various government bureaus and commissions. Of course, compliance is essential to your company's financial health because it helps you avoid lawsuits and fines. But just as importantly, compliance is also good for your brand. It promotes transparency, trust, and a feeling of safety among your customers and prospects and helps them make accurate and informed decisions.

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Topics: Marketing Strategy, Target Marketing, Financial Institutions

Taking a Digital Approach to Mortgage Marketing

Posted by Gregg Alexander on Oct 6, 2020 1:30:00 PM

 

If you’re a mortgage broker or loan officer, you know that selling mortgages is all about relationship-building. In this industry, networking works. The only thing that’s changed is how you network. Though word-of-mouth and face-to-face marketing are effective for some clients, more and more people are heading online to start their home-buying journey. That’s why digital marketing is a worthwhile complement to your traditional marketing strategy. 

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Topics: Marketing Strategy, Target Marketing, Financial Institutions

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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