Gregg Alexander

I left Michigan at the age of 21 and headed west to the great state of Montana where I found adventure, love, and my way. Graduated from Montana State University and sold real estate before following my father's footsteps and starting a graphic design firm. Today I have found a passion in digital marketing and exploring Montana's wilderness with my wife and daughters.
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Recent Posts

Your Social Media Marketing SUCKS! Three Realities That Make This True

Posted by Gregg Alexander on Aug 17, 2018 11:00:46 AM

We get it! You created a social media account because everyone told you that it's the holy grail, but is it? How do you measure the impact of your social media and what is your ROI? Turns out you have been posting a lot of cat videos and funny memes for no reason. Social media is a fickle, fickle world! But the truth is, wasted time equals wasted money. So when you report to your boss, what do you have to show? If your answer is "GREAT QUESTION", this blog is for you. Yes, social media can be a black hole, but it doesn't have to be. We are going to lay down some insight that may help you take your social game from zero to hero quickly, and it ain't that difficult.... so here goes!

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Topics: Digital Marketing

How to Track Potential Credit Union Members

Posted by Gregg Alexander on May 16, 2017 9:39:00 AM

To turn potential credit union members into real life customers; you need to keep track of them and pay attention to their needs. With a strategy and a tailored customer relations management system, you’ll be able to track your buyer's journey and better meet their needs. You should think of the system like a funnel where you’re helping those potential members along to your institution. 

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Topics: Credit Union Marketing

Prime Perspectives | One Thing Business Owners Should Know

Posted by Gregg Alexander on May 9, 2017 9:51:00 AM

In an effort to share some thoughts about our profession we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics. 

These are the responses.

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Topics: Awesomeness

How to Establish Yourself as the Best Credit Union

Posted by Gregg Alexander on May 1, 2017 8:00:00 AM

More and more financial institutions are popping up every day. This crowded field makes it tough for your credit union to stand out as top tier. Potential customers know they have plenty of options, so how do you get your credit union to the top of the pile?

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Topics: Credit Union Marketing

Project Profile: Wholesale Trust Brand Video

Posted by Gregg Alexander on Apr 25, 2017 11:07:00 AM

 

Over the year's we've gotten to work with some pretty incredible clients and had some cool experiences. We currently have a client that fits this bill. The National Association of Sporting Goods Wholesalers (NASGW) is a trade association that brings together firearm industry manufacturers and wholesalers. The occupy a critical position in the supply chain to deliver firearms and firearms accessories to consumers. Their members are the who's who of gun manufacturers and we've had the opportunity to learn a quite a bit about the industry in the past 18 months. 

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Topics: Project Profiles, Branding

5 Things to Consider When Revamping Your Credit Union Website

Posted by Gregg Alexander on Mar 15, 2017 9:00:00 AM

Technology is constantly changing; this is common knowledge by now. But what does this vague idiom mean for your credit union website? It's no longer enough to set it and forget it, so to speak. Your customers require constant attention, and the way to give them that is through an updated website. It's best to stay on top of technology, and while this doesn't necessarily mean changing the look of your site every week, it does mean you that you need to stay on top of it. Ask yourself, when was the last time we had an update to our credit union website? 

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Topics: Web Design, Credit Union Marketing

15 Credit Union Marketing Buzz Words You Need to Know

Posted by Gregg Alexander on Mar 8, 2017 9:00:00 AM

Marketing, specifically digital marketing is an ever evolving realm with new strategies and ideas the are continually tested and refined. 5 years ago Instagram wasn't on anyone's radar as a marketing too, hell it didn't even exist. As quickly has marketing has changed in the last 5 to 10 years it has become increasingly hard to keep up on trends and even marketing lingo. Do you know what a SERP is? How about "evergreen content" or "KPI"? These words might not mean anything to you, but if you are managing marketing campaigns for your credit union, they should. We've put together a list of 15 credit union marketing buzz words that you need to know. 

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Topics: Credit Union Marketing, Digital Marketing

11 Ways to Make Your Credit Union Members Feel Valued

Posted by Gregg Alexander on Feb 8, 2017 10:00:00 AM

 

Members are the lifeline of your credit union. So, showing your members they are valued is a crucial piece of your marketing. Keeping your members happy is a great way to develop advocates within your community that will help spread the word about your CU, helping grow your membership through word of mouth. You may not view this as marketing, but it is. How you treat your members or the messaging your send out to them is important in maintaining the culture that you have worked so hard to establish. So, how do you make your credit union members feel important? Here are 11 ways that you can make an impact in your members' experience at your credit union. 

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Topics: Credit Union Marketing

What You Need to Know To Create Great Website Content

Posted by Gregg Alexander on Oct 27, 2016 11:08:00 AM

One of the most overlooked parts of creating a new website is the content. It seems like nobody likes to write, but they sure do like to provide cool images and ideas about the design. Yes, the design can grab people's attention and the images make the site look professional, but the content is what keeps people on your site and what makes them choose you over a competitor. I could definitely argue that content is the most important part of a website. So how do you make the content more engaging and something that people want to read? Here are a few tips and things to think about before you start writing your next website masterpiece. 

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Topics: Web Design

Website Functionality You Can't Live Without

Posted by Gregg Alexander on Oct 18, 2016 2:06:11 PM

As website technologies rapidly evolve, it's easy to get left in the dust. Updating your website every four years is a good rule of thumb, unless your site is built on a system that is scalable and can evolve with the technological updates. If you are starting to think about revamping your current site, there is a lot to think about. It's easy to get giddy about some of the cool bells and whistles that are out there, but they can easily drive your cost up. To help you prioritize certain features, we have put together a list of  the website functionality your site needs to have. 

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Topics: Web Design

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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