Gregg Alexander

Principal, Director of Digital Marketing


Gregg is an advisor, a strategic content marketer, and an analytics authority. He serves as the digital marketing director and the head of operations for PRIME, a marketing and design agency in Bozeman, Montana. He is a communication expert who uses inbound marketing, SEO, PPC, social media marketing, media placement, email marketing, and marketing automation to engage target markets for PRIME's clients.


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Recent Posts

Taking a Digital Approach to Mortgage Marketing

Posted by Gregg Alexander on Oct 6, 2020 1:30:00 PM

 

If you’re a mortgage broker or loan officer, you know that selling mortgages is all about relationship-building. In this industry, networking works. The only thing that’s changed is how you network. Though word-of-mouth and face-to-face marketing are effective for some clients, more and more people are heading online to start their home-buying journey. That’s why digital marketing is a worthwhile complement to your traditional marketing strategy. 

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Topics: Marketing Strategy, Target Marketing, Financial Institutions

How Financial Institutions Can Use Social Media to Boost Brand Awareness During COVID-19

Posted by Gregg Alexander on Sep 1, 2020 2:15:00 PM

 

With more time at home in isolation during the COVID-19 pandemic, people are turning to social media more than ever before. Now at an all-time high, social media use is an avenue for staying connected with loved ones, political engagement, shopping, and so much more. While financial institutions seek to take advantage of this massive, concentrated audience, the tension of general economic unrest can make it tricky to navigate the best ways to connect. According to a study conducted by The Financial Brand in April, most prominent financial brands saw a drop in their social media sentiment scores immediately following shutdowns due to the pandemic.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Marketing Methodology, Messaging, Tips From the Pros

PRIME is here to H.E.L.P.

Posted by Gregg Alexander on Apr 14, 2020 10:45:00 AM

We spend most of our days getting by. Every morning, we knot our tie, eat our Wheaties, pin back our hair, push through the office front door, and before we know it, it's time for our 3 o'clock cup of coffee. The day is mostly gone, ticked away task by task in the noble pursuit of getting things done. And it is a worthy pursuit—the honest work of moving business along.

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Topics: S.M.A.R.T. Goals, Tips From the Pros, H.E.L.P.

What's New With Hubspot's App Marketplace

Posted by Gregg Alexander on Feb 25, 2020 9:00:00 AM

For small to medium-sized businesses, having the right tools can mean everything when it comes to their success. When you're running an SMB (small to medium-sized business), there are always more tasks than can be done, more hours required in a day than are realistically available. With business owners facing such an enormous amount of responsibility, the tools they employ become indispensable. Business is a battle, and going in with the wrong tool can be like jumping out of the trenches with no more than a water gun in your hand.

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Topics: Marketing Strategy, Web Analytics and Tracking, S.M.A.R.T. Goals, Digital Strategy, Tips From the Pros

Make Agile Marketing Part of Your Marketing Strategy in 2020

Posted by Gregg Alexander on Jan 14, 2020 1:30:00 PM

The term Agile Marketing is by no means a new one within the business world. The odds are that even if you aren't actively using an Agile approach to your business, you've heard of it in some way, shape, or form over the last few years. It was born in the world of software development, coming to life in IT departments as they worked quickly to address issues, test their methods, and weigh the results.

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Topics: Marketing Strategy, Marketing Methodology, Traditional Marketing, IoT

Cowboys and Contractors Need Marketing Too

Posted by Gregg Alexander on Nov 26, 2019 9:00:00 AM

Across the country, there is a unique class of folks that stand out as anomalies from the digitized masses. They aren't hard to recognize. Often, they're using aging tech or a non-smartphone, they would rather get dirt under their fingernails than be on social media and have little to no idea what a meme is. Often referred to in the marketing world by the kind euphemism of late adopters, this group of hard-working, rarely online folks typically has some of the sparsest resources when it comes to their marketing, design, and demand generation. 

They tend to occupy more trade, agricultural, and specialized skill forms of business, be it guiding, farming, construction, charter services, commercial supply, or more industrial-focused work. For many of these people, they have the "been doing it this way for 30 years, and it's worked well for me" byline, and business typically comes from a real word of mouth route. But, like all good things, the days may be numbered for continuing this way in a world going ever faster and faster toward the interconnection of things. Today we're looking at why every single individual, even these late adopters, can benefit from a strong marketing game.

 

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Topics: Branding, Social Media Management, Marketing Strategy, Web Design, Marketing Methodology, Digital Strategy

Investing in the mobile age: money in your pocket

Posted by Gregg Alexander on Oct 22, 2019 12:00:00 PM

With the introduction of mobile into every corner of our existence, nothing remains untouched by its influence. Business, vacations, family, school, hobbies, and money; we use mobile applications and afford more connections than ever before. One of the early innovators in leaving the walls of a designated space is in mobile stock and securities trading. One's ability to monitor, research, and trade right from their pocket as they go about their day has revolutionized life for the daytrader as well as the casual investor.

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Topics: The Mobile Economy, IoT

Do You Know the Difference in Your Brand and Campaign Metrics?

Posted by Gregg Alexander on Aug 13, 2019 9:00:00 AM

When it comes to your marketing efforts, saying that you need metrics behind them is a given. But for every marketer out their tracking their endeavors, there’s a handful who doesn’t know what to do with them. Learning to analyze your metrics allows you to keep a finger on the pulse of your overall brand as well as the campaigns you run to support it. Which we should note, are two completely different things. Today we’re diving into the importance of distinguishing the two, comparing their metrics, and how to position your marketing efforts so that those metrics make sense.

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5 Trends Any CMO Worth Their Salt are Watching

Posted by Gregg Alexander on Aug 6, 2019 9:00:00 AM

There are loads of responsibilities that come with being a good Chief Marketing Officer. One that may not be listed on a job write up but is vitally important is the need to constantly have your eye on market trends and what they mean for your department. That’s why we’ve put together the top five trends we think any CMO worth their salt is watching this year. Let’s go!

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Topics: Marketing Strategy, Web Analytics and Tracking, Marketing Methodology, Traditional Marketing

Analyzing traffic: How to Assess Your Data to Uncover the Story It’s Telling You

Posted by Gregg Alexander on Jul 30, 2019 9:00:00 AM

If you’ve got a website up and running, congratulations, you’ve entered into the 21st century. If you’re collecting data on that website, double kudos. You’re doing more than the average small business, as only 45% of them actually track their data. If you’re actually assessing that data to improve your overall marketing, well then hot dang, we think you deserve all the gold stars. But if you’re sitting in your office, heaped in data that’s drowning you, we’re here to help! Today’s blog is the lifeboat that will steer you to five strategies to analyze your traffic, asses your data, and untangle your results for a better overall strategy. So pick up that icy whistle and blow, because we’re coming for ya!

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Topics: Marketing Strategy, Web Analytics and Tracking

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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