Gregg Alexander

Principal, Director of Digital Marketing


Gregg is an advisor, a strategic content marketer, and an analytics authority. He serves as the digital marketing director and the head of operations for PRIME, a marketing and design agency in Bozeman, Montana. He is a communication expert who uses inbound marketing, SEO, PPC, social media marketing, media placement, email marketing, and marketing automation to engage target markets for PRIME's clients.


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Recent Posts

Do You Know the Difference in Your Brand and Campaign Metrics?

Posted by Gregg Alexander on Aug 13, 2019 9:00:00 AM

When it comes to your marketing efforts, saying that you need metrics behind them is a given. But for every marketer out their tracking their endeavors, there’s a handful who doesn’t know what to do with them. Learning to analyze your metrics allows you to keep a finger on the pulse of your overall brand as well as the campaigns you run to support it. Which we should note, are two completely different things. Today we’re diving into the importance of distinguishing the two, comparing their metrics, and how to position your marketing efforts so that those metrics make sense.

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5 Trends Any CMO Worth Their Salt are Watching

Posted by Gregg Alexander on Aug 6, 2019 9:00:00 AM

There are loads of responsibilities that come with being a good Chief Marketing Officer. One that may not be listed on a job write up but is vitally important is the need to constantly have your eye on market trends and what they mean for your department. That’s why we’ve put together the top five trends we think any CMO worth their salt is watching this year. Let’s go!

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Topics: Marketing Strategy, Web Analytics and Tracking, Marketing Methodology, Traditional Marketing

Analyzing traffic: How to Assess Your Data to Uncover the Story It’s Telling You

Posted by Gregg Alexander on Jul 30, 2019 9:00:00 AM

If you’ve got a website up and running, congratulations, you’ve entered into the 21st century. If you’re collecting data on that website, double kudos. You’re doing more than the average small business, as only 45% of them actually track their data. If you’re actually assessing that data to improve your overall marketing, well then hot dang, we think you deserve all the gold stars. But if you’re sitting in your office, heaped in data that’s drowning you, we’re here to help! Today’s blog is the lifeboat that will steer you to five strategies to analyze your traffic, asses your data, and untangle your results for a better overall strategy. So pick up that icy whistle and blow, because we’re coming for ya!

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Topics: Marketing Strategy, Web Analytics and Tracking

How Traditional Marketing is Feeding Your Digital Strategy

Posted by Gregg Alexander on May 28, 2019 8:00:00 AM

If you were to search for articles on building a strategy for your marketing efforts, you'd get a whole heap of advice on how to build a successful digital marketing strategy. That's all fine and dandy, but what about traditional marketing? Has the sun set on its benefits? Or is it possible that traditional marketing can still play a huge role in feeding your digital strategy? To answer these questions, first we need to define what the heck it is we're talking about. Let's take a look at what exactly these terms mean, and how they can work together to build a beefy marketing strategy.

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Topics: Marketing Strategy, Brand Growth, Marketing Methodology, Target Marketing, Digital Strategy, Traditional Marketing

INFLUENCER MARKETING: HOW TO USE IT FOR YOUR BUSINESS

Posted by Gregg Alexander on May 21, 2019 8:00:00 AM

In the past decade or so, we've seen the emergence of one of the most powerful marketing tools since the invention of automation: The Influencer. When tapped correctly, the influencer can be a major asset for promoting your brand awareness and overall product. On the contrary, influencer marketing done poorly can come back to bite you in the business butt in a major way. Today we're taking a look at what an influencer is, as well as some inspiration on how to use them, and some serious warnings on how not to use them from real life booms and busts. 

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Topics: Social Media Management, Marketing Strategy, Social Influencers, Brand Growth, product marketing, Branded Content, Influencer, Brand Evangelism

Minding The Gap: How To Market To Different Generations

Posted by Gregg Alexander on May 7, 2019 11:57:00 AM

 When it comes to your marketing, it doesn’t always work to create on specific strategy and blast that strategy to your entire audience through the same platforms or messaging. Depending on what generation your reader is a part of, they may or may not respond to your marketing strategy. The large gap between Baby Boomers and Generation Zers means that each respond to different kinds of media, as well as the messaging you present within that media. Some marketing techniques that put Generation X at ease might make Generation Z squirm, and vice versa. Let’s take a look at some tips for marketing to different generations for the most success.

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Topics: Marketing Strategy, Creating Content/ Copywriting

The Ultimate Digital Marketing Dictionary

Posted by Gregg Alexander on Apr 30, 2019 8:45:00 AM

Like any industry, digital marketing has its own verbiage and if you are trying to keep up with current trends, you might need a little extra help. This list of common digital marketing words, phrases, acronyms, and lingo will help you stay caught up when you start planning and strategizing how to improve your digital marketing results. 

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Topics: Marketing Strategy

Why Your Banner Ad Campaign Is Falling Flat

Posted by Gregg Alexander on Feb 1, 2019 8:01:00 AM

Ok, it’s time to point out an ugly truth that affects a ton of marketing. We don’t like being the ones to do it, but we care about you too much to just sit back and let you waste all your hard work. Hey, it’s no one’s fault, and we’ve all done it at one point or another, usually early on in our business infancy. It’s the tendency to slap something together, throw it up on the internet, clap yourself on the back and leave it there for God knows how long. It hurts us to watch because it usually leads to a bad disappointment for good people who just don’t know better. Maybe it’s a website you haven’t updated in ages, and are slowly killing your SEO in the process. Maybe it’s your blog you haven’t posted to in 6 months. Or, maybe it’s your banner ads, put together without rhyme or reason. The latter is our focus for today, or more specifically, why your banner ad is falling flat. 

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Topics: Marketing Strategy, Web Analytics and Tracking

Making the Sales Funnel Work for You

Posted by Gregg Alexander on Jan 4, 2019 8:30:00 AM

Terms like “The Sales Funnel” always sound more vague and complicated than they truly are. While it may sound like something only a well-seasoned marketer would know what to do with, it’s really just industry speak for the sales process. The term “sales funnel” is helpful because the visual is accurate to how you cast your net when it comes to converting leads to paying customers. 

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Topics: Marketing Support/ Staffing, Marketing Strategy

Understanding the Basics of Google Analytics And Your Website Traffic

Posted by Gregg Alexander on Dec 14, 2018 7:45:00 AM

When we typically sit down with a potential client to explore their goals and vision for their website project, we ask them if they have Google Analytics set up on their current site. Most of the time the response is yes, but occasionally we are met with a blank stare. For those who do have Google Analytics, we are always curious about how they use the tool. This helps us find out how truly engaged they are in their digital marketing efforts. Those who are leaning on that data to understand the impact of their marketing efforts have a much better understanding of their results, their audience, and their goals. Those who don't use Google Analytics are a bit lost. If you are one of the lost souls of Google Analytics, this blog is for you. I am are going to break it down to give you the lay of the landscape and help you get up to speed on using the tool to understand your website traffic. 

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Topics: Web Analytics and Tracking

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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