Gregg Alexander

I left Michigan at the age of 21 and headed west to the great state of Montana where I found adventure, love, and my way. Graduated from Montana State University and sold real estate before following my father's footsteps and starting a graphic design firm. Today I have found a passion in digital marketing and exploring Montana's wilderness with my wife and daughters.
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Recent Posts

Understanding the Basics of Google Analytics And Your Website Traffic

Posted by Gregg Alexander on Dec 14, 2018 7:45:00 AM

When we typically sit down with a potential client to explore their goals and vision for their website project, we ask them if they have Google Analytics set up on their current site. Most of the time the response is yes, but occasionally we are met with a blank stare. For those who do have Google Analytics, we are always curious about how they use the tool. This helps us find out how truly engaged they are in their digital marketing efforts. Those who are leaning on that data to understand the impact of their marketing efforts have a much better understanding of their results, their audience, and their goals. Those who don't use Google Analytics are a bit lost. If you are one of the lost souls of Google Analytics, this blog is for you. I am are going to break it down to give you the lay of the landscape and help you get up to speed on using the tool to understand your website traffic. 

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Topics: Web Analytics and Tracking

The Most Clickable CTAs We've Ever Seen

Posted by Gregg Alexander on Nov 26, 2018 7:50:00 AM

If you have ever done any digital marketing you know how valuable a good call-to-action (CTA) is. Let's face it, if you've been on the internet you've probably experienced how valuable a good CTA can be, even if you didn't know what a CTA was. CTAs are those cleverly designed buttons that get you to click through and do something. The objective of a well designed CTA is to capture leads, and there isn't just one way to make this happen. So we took a look around the internet to pull together examples of the most clickable CTAs out there.

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Topics: Branding, Web Analytics and Tracking

How to Use Keywords in 2019 for Your Digital Marketing

Posted by Gregg Alexander on Nov 12, 2018 12:15:55 PM

Progress, that is what is happening in the world of search engines. Isn't that what should happen with technology? Since the beginning of Google's search engine history, we've all been clamoring to add the perfect keywords into web pages. Whether it was in the meta tags, in titles, in headings, or within the body, keywords have been at the heart of SEO basics. Well, that is changing. Keywords are out, and topics are in. 

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Topics: Marketing Strategy

Your Social Media Marketing SUCKS! Three Realities That Make This True

Posted by Gregg Alexander on Aug 17, 2018 11:00:46 AM

We get it! You created a social media account because everyone told you that it's the holy grail, but is it? How do you measure the impact of your social media and what is your ROI? Turns out you have been posting a lot of cat videos and funny memes for no reason. Social media is a fickle, fickle world! But the truth is, wasted time equals wasted money. So when you report to your boss, what do you have to show? If your answer is "GREAT QUESTION", this blog is for you. Yes, social media can be a black hole, but it doesn't have to be. We are going to lay down some insight that may help you take your social game from zero to hero quickly, and it ain't that difficult.... so here goes!

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Topics: Social Media Management

How to Track Potential Credit Union Members

Posted by Gregg Alexander on May 16, 2017 9:39:00 AM

To turn potential credit union members into real life customers; you need to keep track of them and pay attention to their needs. With a strategy and a tailored customer relations management system, you’ll be able to track your buyer's journey and better meet their needs. You should think of the system like a funnel where you’re helping those potential members along to your institution. 

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Topics: Web Analytics and Tracking

Prime Perspectives | One Thing Business Owners Should Know

Posted by Gregg Alexander on May 9, 2017 9:51:00 AM

In an effort to share some thoughts about our profession we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics. 

These are the responses.

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Topics: Prime Culture

How to Establish Yourself as the Best Credit Union

Posted by Gregg Alexander on May 1, 2017 8:00:00 AM

More and more financial institutions are popping up every day. This crowded field makes it tough for your credit union to stand out as top tier. Potential customers know they have plenty of options, so how do you get your credit union to the top of the pile?

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Topics: Branding

Project Profile: Wholesale Trust Brand Video

Posted by Gregg Alexander on Apr 25, 2017 11:07:00 AM

 

Over the year's we've gotten to work with some pretty incredible clients and had some cool experiences. We currently have a client that fits this bill. The National Association of Sporting Goods Wholesalers (NASGW) is a trade association that brings together firearm industry manufacturers and wholesalers. The occupy a critical position in the supply chain to deliver firearms and firearms accessories to consumers. Their members are the who's who of gun manufacturers and we've had the opportunity to learn a quite a bit about the industry in the past 18 months. 

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Topics: Branding

5 Things to Consider When Revamping Your Credit Union Website

Posted by Gregg Alexander on Mar 15, 2017 9:00:00 AM

Technology is constantly changing; this is common knowledge by now. But what does this vague idiom mean for your credit union website? It's no longer enough to set it and forget it, so to speak. Your customers require constant attention, and the way to give them that is through an updated website. It's best to stay on top of technology, and while this doesn't necessarily mean changing the look of your site every week, it does mean you that you need to stay on top of it. Ask yourself, when was the last time we had an update to our credit union website? 

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Topics: Web Design

15 Marketing Buzz Words You Need to Know

Posted by Gregg Alexander on Mar 8, 2017 9:00:00 AM

Marketing, specifically digital marketing is an ever evolving realm with new strategies and ideas the are continually tested and refined. 5 years ago Instagram wasn't on anyone's radar as a marketing too, hell it didn't even exist. As quickly has marketing has changed in the last 5 to 10 years it has become increasingly hard to keep up on trends and even marketing lingo. Do you know what a SERP is? How about "evergreen content" or "KPI"? These words might not mean anything to you, but if you are managing marketing campaigns for your credit union, they should. We've put together a list of 15 credit union marketing buzz words that you need to know. 

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Topics: Marketing Strategy

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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