Gregg Alexander

Principal, Director of Digital Marketing


Gregg is an advisor, a strategic content marketer, and an analytics authority. He serves as the digital marketing director and the head of operations for PRIME, a marketing and design agency in Bozeman, Montana. He is a communication expert who uses inbound marketing, SEO, PPC, social media marketing, media placement, email marketing, and marketing automation to engage target markets for PRIME's clients.


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Recent Posts

What's New With Hubspot's App Marketplace

Posted by Gregg Alexander on Feb 25, 2020 9:00:00 AM

For small to medium-sized businesses, having the right tools can mean everything when it comes to their success. When you're running an SMB (small to medium-sized business), there are always more tasks than can be done, more hours required in a day than are realistically available. With business owners facing such an enormous amount of responsibility, the tools they employ become indispensable. Business is a battle, and going in with the wrong tool can be like jumping out of the trenches with no more than a water gun in your hand.

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Topics: Marketing Strategy, Web Analytics and Tracking, S.M.A.R.T. Goals, Digital Strategy, Tips From the Pros

Make Agile Marketing Part of Your Marketing Strategy in 2020

Posted by Gregg Alexander on Jan 14, 2020 1:30:00 PM

The term Agile Marketing is by no means a new one within the business world. The odds are that even if you aren't actively using an Agile approach to your business, you've heard of it in some way, shape, or form over the last few years. It was born in the world of software development, coming to life in IT departments as they worked quickly to address issues, test their methods, and weigh the results.

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Topics: Marketing Strategy, Marketing Methodology, Traditional Marketing, IoT

Cowboys and Contractors Need Marketing Too

Posted by Gregg Alexander on Nov 26, 2019 9:00:00 AM

Across the country, there is a unique class of folks that stand out as anomalies from the digitized masses. They aren't hard to recognize. Often, they're using aging tech or a non-smartphone, they would rather get dirt under their fingernails than be on social media and have little to no idea what a meme is. Often referred to in the marketing world by the kind euphemism of late adopters, this group of hard-working, rarely online folks typically has some of the sparsest resources when it comes to their marketing, design, and demand generation. 

They tend to occupy more trade, agricultural, and specialized skill forms of business, be it guiding, farming, construction, charter services, commercial supply, or more industrial-focused work. For many of these people, they have the "been doing it this way for 30 years, and it's worked well for me" byline, and business typically comes from a real word of mouth route. But, like all good things, the days may be numbered for continuing this way in a world going ever faster and faster toward the interconnection of things. Today we're looking at why every single individual, even these late adopters, can benefit from a strong marketing game.

 

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Topics: Branding, Social Media Management, Marketing Strategy, Web Design, Marketing Methodology, Digital Strategy

Investing in the mobile age: money in your pocket

Posted by Gregg Alexander on Oct 22, 2019 12:00:00 PM

With the introduction of mobile into every corner of our existence, nothing remains untouched by its influence. Business, vacations, family, school, hobbies, and money; we use mobile applications and afford more connections than ever before. One of the early innovators in leaving the walls of a designated space is in mobile stock and securities trading. One's ability to monitor, research, and trade right from their pocket as they go about their day has revolutionized life for the daytrader as well as the casual investor.

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Topics: The Mobile Economy, IoT

Do You Know the Difference in Your Brand and Campaign Metrics?

Posted by Gregg Alexander on Aug 13, 2019 9:00:00 AM

When it comes to your marketing efforts, saying that you need metrics behind them is a given. But for every marketer out their tracking their endeavors, there’s a handful who doesn’t know what to do with them. Learning to analyze your metrics allows you to keep a finger on the pulse of your overall brand as well as the campaigns you run to support it. Which we should note, are two completely different things. Today we’re diving into the importance of distinguishing the two, comparing their metrics, and how to position your marketing efforts so that those metrics make sense.

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5 Trends Any CMO Worth Their Salt are Watching

Posted by Gregg Alexander on Aug 6, 2019 9:00:00 AM

There are loads of responsibilities that come with being a good Chief Marketing Officer. One that may not be listed on a job write up but is vitally important is the need to constantly have your eye on market trends and what they mean for your department. That’s why we’ve put together the top five trends we think any CMO worth their salt is watching this year. Let’s go!

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Topics: Marketing Strategy, Web Analytics and Tracking, Marketing Methodology, Traditional Marketing

Analyzing traffic: How to Assess Your Data to Uncover the Story It’s Telling You

Posted by Gregg Alexander on Jul 30, 2019 9:00:00 AM

If you’ve got a website up and running, congratulations, you’ve entered into the 21st century. If you’re collecting data on that website, double kudos. You’re doing more than the average small business, as only 45% of them actually track their data. If you’re actually assessing that data to improve your overall marketing, well then hot dang, we think you deserve all the gold stars. But if you’re sitting in your office, heaped in data that’s drowning you, we’re here to help! Today’s blog is the lifeboat that will steer you to five strategies to analyze your traffic, asses your data, and untangle your results for a better overall strategy. So pick up that icy whistle and blow, because we’re coming for ya!

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Topics: Marketing Strategy, Web Analytics and Tracking

How Traditional Marketing is Feeding Your Digital Strategy

Posted by Gregg Alexander on May 28, 2019 8:00:00 AM

If you were to search for articles on building a strategy for your marketing efforts, you'd get a whole heap of advice on how to build a successful digital marketing strategy. That's all fine and dandy, but what about traditional marketing? Has the sun set on its benefits? Or is it possible that traditional marketing can still play a huge role in feeding your digital strategy? To answer these questions, first we need to define what the heck it is we're talking about. Let's take a look at what exactly these terms mean, and how they can work together to build a beefy marketing strategy.

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Topics: Marketing Strategy, Brand Growth, Marketing Methodology, Target Marketing, Digital Strategy, Traditional Marketing

INFLUENCER MARKETING: HOW TO USE IT FOR YOUR BUSINESS

Posted by Gregg Alexander on May 21, 2019 8:00:00 AM

In the past decade or so, we've seen the emergence of one of the most powerful marketing tools since the invention of automation: The Influencer. When tapped correctly, the influencer can be a major asset for promoting your brand awareness and overall product. On the contrary, influencer marketing done poorly can come back to bite you in the business butt in a major way. Today we're taking a look at what an influencer is, as well as some inspiration on how to use them, and some serious warnings on how not to use them from real life booms and busts. 

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Topics: Social Media Management, Marketing Strategy, Social Influencers, Brand Growth, product marketing, Branded Content, Influencer, Brand Evangelism

Minding The Gap: How To Market To Different Generations

Posted by Gregg Alexander on May 7, 2019 11:57:00 AM

 When it comes to your marketing, it doesn’t always work to create on specific strategy and blast that strategy to your entire audience through the same platforms or messaging. Depending on what generation your reader is a part of, they may or may not respond to your marketing strategy. The large gap between Baby Boomers and Generation Zers means that each respond to different kinds of media, as well as the messaging you present within that media. Some marketing techniques that put Generation X at ease might make Generation Z squirm, and vice versa. Let’s take a look at some tips for marketing to different generations for the most success.

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Topics: Marketing Strategy, Creating Content/ Copywriting

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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