Collette Hinnenkamp

Recent Posts

How to Recycle the Heck out of Your White Paper

Posted by Collette Hinnenkamp on Jul 2, 2019 8:00:00 AM

Fact: writing a white paper is no joke. It’s certainly one of the bigger sorts of projects a marketing team will work on and will require some serious leg work. White paper’s require hours of research, a healthy dose of timely and reliable sources, a research position and tone of voice, a dang good subject. It typically will be anywhere from 3000-5,000 well thought out words and an all-hands on deck approach from more than one of your marketing team members

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Topics: Marketing Strategy, Brand Growth, Brand Evangelism, Target Marketing, Digital Strategy

Comparing the best of 2019 email marketing platforms

Posted by Collette Hinnenkamp on Jun 18, 2019 8:00:00 AM

Whether you’re a one-woman show working out of your garage or the VP of a marketing department, you need an email list. They’re one of the most valuable assets your business can have. An Instagram can get hacked; a LinkedIn account can get deleted. But an email list? That’s all yours. Which means you need a super awesome email marketing software to help you build, edit and market to said list. When it comes to picking an email marketing software, it isn’t exactly rocket science. Many offer very similar features and costs. But instead of you scouring the internet, jotting comparisons down on a sticky note you’re bound to lose, we’ve done it for you. In no particular order, here is our list of favorite email marketing software, and their comparisons.

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Topics: Marketing Strategy, Creating Content/ Copywriting, Branded Content, Marketing Methodology, Digital Strategy

The Easiest Social Media Trend of 2019 to Capitalize on Quick

Posted by Collette Hinnenkamp on Jun 11, 2019 8:00:00 AM

 


In the past year, there have been so many changes in social media, it's beginning to feel like a reawakening. After the birth of social, human beings rode the newness of the media like a wave. We stretched that sucker out as far as it would go, riding it all the way into the shoreline. But then we were left standing on the sand, staring at the horizon. Was anything new coming our way? What was once an exciting new medium quickly began to feel stale. We needed a change. 

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Topics: Social Media Management, Social Influencers, Influencer, Brand Evangelism, Marketing Methodology

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