Alli Sisson

Social Media Manager


As a seventh-generation Bozemanite, Alli knows how lucky she is to live here! Graduating from Montana State in 2018 in Marketing with a focus in digital marketing. She loves using her creative side to execute social media strategies. When she's not eating hot dogs or watching the Red Sox win, you can find her enjoying downtown Bozeman, listening to music or planning her next trip around the world.


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Recent Posts

The Secret Sauce to Scheduling Social

Posted by Alli Sisson on Jun 23, 2020 12:15:00 PM

 

When social media first came out, developing a following and getting likes and shares was the task at hand. It was largely reactive, rather than proactive and responded to the trends of the day, rather than setting trends. As professional marketers expanded the social media space, being proactive and building trends became the pathway for much of the traffic. As this has continued, organic social media has taken a back seat to paid social efforts. As with most endeavors, paid advertising is what grassroots efforts use to go from local hotspot to regional or national trends.

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Topics: Social Media Management, Social Influencers, Digital Strategy, Tips From the Pros, content management

Linkedin Learning: The Tool That Will Change Your Work Game

Posted by Alli Sisson on Mar 24, 2020 9:45:00 AM
 
I remember the first time I heard about a business social media app, like Facebook, but for adults or work. I was in high school. I took a class that was supposed to get me ready for the real world. More than just building a paper resume, the course was designed to help me think about career aspirations, what I would do, and where I could go. One of our focuses was setting up a LinkedIn account to open our eyes to the world of online networking.
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Topics: Social Media Management, Social Influencers, Influencer, S.M.A.R.T. Goals, The Mobile Economy, IoT, Freelance Economy

Facebook and the world of offline conversion tracking

Posted by Alli Sisson on Mar 10, 2020 9:00:00 AM

When it comes to your activity, it's no secret that you're being tracked pretty much all the time. The Snowden days of 2013, when the public was scandalized to hear their activity was being monitored, are long gone. And while the thought of being watched doesn't entirely give us the heebie-jeebies, it doesn't exactly put our minds at ease, either.

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Topics: Target Marketing, The Mobile Economy, IoT

Social Media Influencers: Finding and tracking the Right Influence

Posted by Alli Sisson on Jan 7, 2020 11:30:00 AM

While it’s still unsure how Instagram’s latest like policy will change the face of influencer marketing, we think it’s safe the say that the marketing niche certainly won’t be going anywhere. So much so, that by 2020, influencer marketing is projected to be a $10 billion industry. That’s billion. With a “B.” With so much focus (and budget) on influencer marketing, you’d assume that most marketers can track what the ROI of their influencers are. But you know what they say about assumptions.

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Topics: Marketing Strategy, Web Analytics and Tracking, Social Influencers, Influencer, Brand Evangelism, IoT

What’s in a Like? The Good and Bad of Instagram’s New Policy

Posted by Alli Sisson on Dec 31, 2019 11:30:00 AM

Let's be real for a second—2019 has been wild. Kanye started a church. Starbucks made it into Game of Thrones. The nerds nearly stormed Area 51. Fully grown adults bought and wore fanny packs. And Instagram announced it would be making "Likes" invisible on its platform.

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Topics: Social Media Management, Social Influencers, Brand Evangelism, Marketing Methodology

The Hunt for Influence: 6 Reasons you need Influencer Marketing

Posted by Alli Sisson on Dec 24, 2019 10:00:00 AM

Over the last few years, we've watched influencer marketing explode like a mac truck in a Van Damme movie. The past year was the biggest yet, indicating nothing but a continual climb for the marketing channel in the future. But as big as influencer marketing has become, many small businesses are still unfamiliar with how it works, as well as if it's right for their brand. That's why today we're explaining exactly what influencer marketing is, and why no matter who you are, it needs to be part of your marketing in 2020. Let's dive right in.

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Topics: Social Media Management, Influencer, Brand Evangelism, Marketing Methodology, Strategic Growth, Messaging

Listen up: how mobile has changed your music habits

Posted by Alli Sisson on Oct 29, 2019 12:00:00 PM

What Music Looked Like Then

Odds are if you're reading this, you grew up in a generation that wasn't just born into the online universe. From Lite Bright loving 90's babies to the Dead Heads of the '60s and everything in between, many of us are more familiar with how the musical days of yesteryear looked – And it's a heck of a lot different from now. 

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Topics: Mobile Economy, The Mobile Economy, IoT

Power to the People: When Car Shopping Goes Mobile

Posted by Alli Sisson on Oct 1, 2019 9:00:00 AM

Today we continue our journey down the rabbit hole of the mobile economy. In this post, we’re looking at how mobile eCommerce has changed one of the biggest industries for the better of the average buyer—the car industry.

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Topics: Mobile Economy

The Top Ten LinkedIn INFLUENCErs Worth Following Right Now

Posted by Alli Sisson on Aug 20, 2019 9:00:00 AM

There are a few places to go when you’re needing inspiration in the workplace. Some of us scroll through Instagram, some peruse Pinterest, and some head on over to their bookmarks to skim through their favorite blogs. But would you believe us if we told you that LinkedIn was actually one of the better places to gain inspiration from thought leaders in your industry?

Despite what you may think, LinkedIn is no longer just a place for corporate players to share thinly veiled sales pitches, show off their use of the word “leverage,” or repost the occasional, “You can do it, dreamer,” poster. If you’re following the right people, LinkedIn becomes a place where you keep a finger on the pulse of your industry, find your fire, and get inspired. That’s why today we’re talking about our The Top Ten LinkedIn Influencers Worth Following Right Now.

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Topics: Social Influencers, Brand Growth, Brand Evangelism

How to Recycle the Heck out of Your White Paper

Posted by Alli Sisson on Jul 2, 2019 8:00:00 AM

Fact: writing a white paper is no joke. It’s certainly one of the bigger sorts of projects a marketing team will work on and will require some serious leg work. White paper’s require hours of research, a healthy dose of timely and reliable sources, a research position and tone of voice, a dang good subject. It typically will be anywhere from 3000-5,000 well thought out words and an all-hands on deck approach from more than one of your marketing team members

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Topics: Marketing Strategy, Brand Growth, Brand Evangelism, Target Marketing, Digital Strategy

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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