Company culture is more than stated core values and a mission statement. It’s how your company practices those values and mission, and it is the crucial ingredient to a successful brand and marketing strategy. It’s what keeps your customers coming back and referring their friends to your business. It’s why a job candidate chooses your company over another and why your employees are happy to be working for your organization. Ultimately, it’s the wow factor that sets you apart from the competition.
Culture marketing is a (kinda) new form of content marketing that allows your audience to better understand your brand and lets you show off who you are, what you care about, and the way you interact with the world around you. Not sure how you integrate this into your marketing? Let us point you in the right direction.