Alexa Audet

Account Manager


Alexa is a client relations pro, an art director & designer that specializes in creating unique brand experiences and marketing programs from conception through launch. She has proven success not only translating design and marketing requirements into effective campaigns, but managing client deliverables in a fluid, change-heavy environment. With every project, she facilitates the most effective way to communicate a brand story visually; ensuring projects meet all milestones, deadlines, and budget requirements.


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Recent Posts

How to (Effectively) Gather Feedback About Your Financial Institution

Posted by Alexa Audet on Sep 15, 2020 4:30:00 PM

 

You’ve seen them -- those “Tell Us How We Did” emails you get after setting up an account or calling a service representative. The language practically begs you (“It only takes five minutes!”) to participate because the company knows that most people won’t take the time. Admittedly, I tend to only complete customer feedback surveys when I’ve had an exceptional experience or an exceptionally awful one. And I know I’m not alone.

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Topics: Marketing Strategy, Marketing Methodology, Tips From the Pros

The Six Essential Elements of a Brand

Posted by Alexa Audet on Aug 4, 2020 8:30:00 AM

 

We've spent a lot of time together talking about branding, and it's been a real treat (at least we think so). But most of the content we've spent consuming and communicating about branding has mainly related to the tangible. And that's because the tangible stuff is super important. You can't really have a brand without a logo, or a typeface, or a color scheme. But while those things are great attributes, there are many intangibles that build your brand that are worth discussing.

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Topics: Branding, Brand Evangelism

Do You Know Your Style? Brand Guidelines & Establishing Consistency

Posted by Alexa Audet on Jun 30, 2020 1:30:00 PM

 

There's an old saying in marketing called The Rule of 7. Discovered by former advertising executives of the 1930s, the Rule of 7 is the average number of times a person must be exposed to your messaging before taking any action. Luckily with a solid social media strategy planned out, this becomes much easier. But it only works if your potential buyer recognizes your brand every single time they see it. For this to happen, your brand needs to be consistent across various topics, no matter the location or situation.

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Topics: Branding, Social Media Management, Brand Growth, Branded Content, Marketing Methodology, Digital Strategy, Tips From the Pros

Engaging Your Customers From a Distance

Posted by Alexa Audet on Apr 28, 2020 1:30:00 PM


As the world has made significant shifts in response to health and safety in the last few months, so have businesses. Perhaps more than anyone, business owners have had to retain their sense of humor, stay flexible, and present a stalwart self. It's no easy task, and just like much of business, it's not for the faint of heart.

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Topics: Digital Strategy, H.E.L.P., Social Distancing

The top 10 design quotes you need to give your creativity a jolt

Posted by Alexa Audet on Mar 17, 2020 2:15:00 PM

Not that the starting and stopping of our work should ever hinge on it, but every designer finds themselves at one point or another in need of a little inspiration. And while it should never dictate our output, inspiration plays a vital role in the creative process. Maybe you're stuck in a rut, feeling like all of your final products look like carbon copies. Perhaps you're taking up the reins on something so new and unfamiliar it's terrifying, and you're looking for a little gumption. Maybe you just want to know there are other creatives out there paddling in the same boat as you. Whatever the reason, all designers from one time to another go scrolling for bits of inspiration. But scroll no more! We've taken it upon ourselves to put together the top 10 best quotes around design to give you the creative kick in the pants you're starving for.

 

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Topics: Influencer, Design Forward Thinking

The Best Branding Trends of 2020 to Get Pumped About

Posted by Alexa Audet on Feb 4, 2020 9:00:00 AM

As we continue forecasting what marketing trends we think will be a major hit for 2020, today, we turn our sights on branding. Easily one of the most exciting facets of the marketing world, branding just gets better and better as companies have to try harder to compete to gain the attention of overloaded customers. Today we are taking a look at the best trends of 2020 when it comes to branding, and why we're so excited about them.

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Topics: Branding, Brand Growth, Brand Evangelism, Digital Strategy, Messaging, Design Forward Thinking

7 Sources to Get in The Mood for Design

Posted by Alexa Audet on Dec 10, 2019 9:00:00 AM

Since our beginnings, man has been a fan of the pump-up. Waring tribes mixed warpaint to smear on their faces and smatter horse’s haunches. Pre-game rituals fuel the moment of execution, whether you are Brian Urlacher, would eat two chocolate chip cookies (while listening to country music) before each game, or Frida Kahlo, who liked to garden before touching paint to paper. The Ecuadorian national soccer team uses a witch doctor before their matches, and Michael Phelps listens to EDM after his breakfast of eggs, oatmeal, and four energy shakes.

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Topics: Web Design, Branded Content, Digital Strategy, Presentations and Pitches, Design Forward Thinking

Swipe Right: How Mobile Changed Dating Forever

Posted by Alexa Audet on Oct 15, 2019 9:00:00 AM

Today we continue our journey down the rabbit hole of the mobile economy. In this post, we're looking at how mobile has changed one of the most significant sectors of personal life for better or worse—the dating world.

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Topics: The Mobile Economy, IoT

The Mobile Economy: How it’s Reconstructing your Shopping Experience

Posted by Alexa Audet on Sep 24, 2019 9:00:00 AM

Most blog posts about the mobile economy usually start with a wordy explanation about how mobile is an unwavering part of our daily lives. But seeing as nearly 50% of you are probably reading this from your phone, we figure you already know that. As for the other half, we'd bet our life it's made up of more people skimming on their work computer than it is laggards who don't have a smartphone.

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Topics: The Mobile Economy

Deadly Jargon: Common Phrases Freelancers Hear that Jam up Creativity

Posted by Alexa Audet on Aug 27, 2019 9:00:00 AM

For a freelancer, there are some days when they feel the true greatness of what it is they get to do for a living. Sitting down to work makes them feel like a regular Hemingway or Picasso. They’re enlightened by the realization of their living and invigorated by a dedication to their work.

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Topics: product marketing, Marketing Methodology, Digital Strategy

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We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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