Wheelhouse Marketing Blog

Not that the starting and stopping of our work should ever hinge on it, but every designer finds themselves at one point or another in need of a little inspiration. And while it should never dictate our output, inspiration plays a vital role in the creative process. Maybe you're stuck in a rut, feeling like all of your final products look like carbon copies. Perhaps you're taking up the reins on something so new and unfamiliar it's terrifying, and you're looking for a little gumption. Maybe you just want to know there are other creatives out there paddling in the same boat as you. Whatever the reason, all designers from one time to another go scrolling for bits of inspiration. But scroll no more! We've taken it upon ourselves to put together the top 10 best quotes around design to give you the creative kick in the pants you're starving for.

As we continue forecasting what marketing trends we think will be a major hit for 2020, today, we turn our sights on branding. Easily one of the most exciting facets of the marketing world, branding just gets better and better as companies have to try harder to compete to gain the attention of overloaded customers. Today we are taking a look at the best trends of 2020 when it comes to branding, and why we're so excited about them.

Since our beginnings, man has been a fan of the pump-up. Waring tribes mixed warpaint to smear on their faces and smatter horse’s haunches. Pre-game rituals fuel the moment of execution, whether you are Brian Urlacher, would eat two chocolate chip cookies (while listening to country music) before each game, or Frida Kahlo, who liked to garden before touching paint to paper. The Ecuadorian national soccer team uses a witch doctor before their matches, and Michael Phelps listens to EDM after his breakfast of eggs, oatmeal, and four energy shakes.

Today we continue our journey down the rabbit hole of the mobile economy. In this post, we're looking at how mobile has changed one of the most significant sectors of personal life for better or worse—the dating world.

Most blog posts about the mobile economy usually start with a wordy explanation about how mobile is an unwavering part of our daily lives. But seeing as nearly 50% of you are probably reading this from your phone, we figure you already know that. As for the other half, we'd bet our life it's made up of more people skimming on their work computer than it is laggards who don't have a smartphone.

For a freelancer, there are some days when they feel the true greatness of what it is they get to do for a living. Sitting down to work makes them feel like a regular Hemingway or Picasso. They’re enlightened by the realization of their living and invigorated by a dedication to their work.

Whether you’re a one-woman show working out of your garage or the VP of a marketing department, you need an email list. They’re one of the most valuable assets your business can have. An Instagram can get hacked; a LinkedIn account can get deleted. But an email list? That’s all yours. Which means you need a super awesome email marketing software to help you build, edit, and market to said list. When it comes to picking an email marketing software, it isn’t exactly rocket science. Many offer very similar features and costs. But instead of you scouring the internet, jotting comparisons down on a sticky note you’re bound to lose, we’ve done it for you. In no particular order, here is our list of favorite email marketing software, and their comparisons.

We’ve dabbled in goal-creating a little bit in the past, but never have we sallied forth into the sacred territory of how to write SMART goals. SMART goals are what separate the men from the amoebas, the idle dreamers from the all-out hustlers. But to set SMART goals, one must actually understand what they are, which is exactly what we’re covering in today’s post.

Ah, the blog. The very room in which we’re currently chatting. Having a blog is one of the best things you can do for your business for a smattering of reasons. We’ve already discussed at length how your blog can boost your SEO, so today we’re talking about the less technical side of things: your voice--how to find it, and how to use it to be a better blogger.

You see, each writer has their own writing voice. Yours will sound different than mine, and that’s a good thing. Your voice is your banner of brand personality to the world, and a blog is a perfect place to showcase it and cut up a little while you’re at it. And while we want you to let loose, there are a few key practices that are universally true when developing your writing voice, and sticking to them will make your writing as strong as Arnold in his heyday.

There are lots of forms of marketing out there, and the reality is, they’re not all created equal. While each type has its time and place, some forms are more dated than others. Queue: traditional marketing. This is your father’s marketing, and his father before him. Marketing methods like door-to-door mailers, radio spots, and television commercials would all fall into this time capsule of a bucket. But we’re not the type to rail on something without reason. Traditional marketing just doesn’t offer your business the absolute best of the marketing world, which is exactly what we want for your business. Here are just a few reasons why traditional marketing ought to be history when it comes to your marketing strategy.