There are lots of sure-proof ways to ruin a good website, but let’s be clear, sabotage is never, ever cool (unless you’re the Beastie Boys, obviously). Whether it’s what users see upfront when they land on your site, or something more sinister going on in the back end of things, today we’re taking a look at five of the most common things you’re doing to sabotage your website.
1. Your Content is Hard to Read
Look, the year of the verbose expert is out. Even if you’re a rocket scientist who wants to build a site, reading your site shouldn’t be rocket science. No matter how fancy your business, your language should be smart, simple, and easy to read. If your content is jargon-heavy and reads like an encyclopedia, you’ll lose your reader, guaranteed. No matter their industry, no one likes being bored.
Good content, on the other hand, helps your reader and keeps them on your site. When it’s easy to read, it’s easy to navigate. Time is money, honey, and your readers finding what they need easily equals dollars in the bank. Good content also makes it easier for SEO spiders to crawl your site and understand exactly what it’s about. These digital bugs control the fate of your SEO rankings, so it’s best to keep them happy. Good content is a good place to do just that.
2. Your Navigation is Making People Crazy
Just like your content, understanding your navigation should be smooth sailing. Potential customers are already typically wary by nature, and you don’t want to give them any extra reason to abandon ship. When you create a maze of navigation, you give them the option to stay and go nuts or bail. With the plethora of other options available on the internet, most bail. But, when you keep it simple, they’re apt to stay on your site longer and more likely to give you their dollars in the end.
3. You're Forgetting Alt-Text on Your Images
Using alt-text on your images is important for a few different reasons. For clarity, alt-text is text that is used within HTML code to describe the image on a page. Originally used as a way for the visually impaired to know what images were on a page via screen readers, alt-text has a few different functions when it comes to your site today. Having alt-text on your images is crucial when it comes to your SEO, as they tell spiders what your images are and contribute to your rankings. This means that not having them is not only missing out, but it’s also potentially damaging as well.
4. Your Pages are Prehistoric
Building a website is no joke (trust us, we know!). Which is why a lot of businesses tend to build theirs and then stay away from it with a ten-foot pole. But we’ve got to say, the whole, “If you build it, they will come,” analogy doesn’t work here, not completely. It’s actually, “If you build it and continuously keep it spick and span, they will come.” But we get that doesn’t have as good a ring to it. Yet it’s the truth. When your pages are outdated it does a few things. First, it tells those aforementioned SEO spiders that your website is dated, which bumps you down the SEO ranking ladder. Second, it speaks volumes to customers, and not in a good way. If a potential customer lands on your site and sees and feels that it is outdated, they will assume the same of your services and products. Don’t give them any reason to doubt you. Keep your pages up to date.
5. You Still Have Not Optimized for Mobile
Optimizing your site for mobile is a lot more than just being accommodating to customers (although it’s always nice when you are). The sheer reality of mobile is that it’s where 52% of all searches are happening. Did you get that, dear reader? More than half of your customers are looking you up on their phones! Having a website that is clunky on mobile due to a failure to optimize is sure to lose you customers, and quick. In fact, nearly 8 in 10 customers will stop engaging with content that doesn’t display well on their device. If that number doesn’t light a fire under your proverbial pants, we don’t know what will. Not optimizing for mobile is, without a doubt, one of the best ways to sabotage your website.
If you are still looking for what you can add to your website to improve its functionality, download our Guide to Website Marketing Must Haves.
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