As a business, there are some things that are OK to skimp on. Maybe your office doesn't need to supply employees with some work necessities such as pens, notebooks, or even snacks. Your business might choose not to get certain time-saving programs like Quickbooks and still do the accounting by hand.
Depending on size and structure, your business may be able to manage cutting some corners to save money or hypothetical time. However, a custom website should be a top priority with any business. Here are 5 reasons you need to invest in a custom website.
From the wise words of Ricky Bobby in Talladega Nights, "If you're not first, you're last!" While this is a somewhat outrageous claim, there's some meaning to it. When dealing with websites, people will remember the website for a category such as "best marketing company," whether it be local or larger. To become a standout, you'll have to compete with your competition for that top spot which will most likely have a custom website as well.
Having a custom website will also be a standout with your clients or audience. Showing them that you have invested your time and effort into a tailored website for easier usage and appearance with increased speeds will not go unnoticed. You can expect to see a better engagement from the people that continue to make your business operational.
A custom website is just that - customized. Working with web design professionals will be able to analyze your business to structure a website that mirrors it. No two companies are the same and therefore should not have the same website or website structure like most budget friendly website builders use.
In addition, websites can cost anywhere from hundreds to several thousands of dollars and a web design professional will be able to help you navigate that. They will suggest features and functions that are most important and relevant to your business while keeping your budget in mind.
To Collect Data
The ability to track and monitor data about your visitors is an often overlooked perk of a custom website. The role of data collection is important because without it, it's difficult for you to truly know who you are interacting with. It also provides information about how your audience interacts with your website-- what they like and don't like. You can then make the necessary changes to continue to improve your website.
It's said that some 80% of individuals will go online for research before interacting and doing business with a company. This number should be a huge driving factor to consider if you're still on the fence. A custom website might be the first impression that a customer might have with your business. A few seconds of looking and interacting with your website could be the difference between a lifelong customer and a missed opportunity.
What does it actually mean to have a responsive website? In simple terms, your website looks great and works well on any other device. For example, the site would change its appearance slightly to account for a smaller screen of a table or mobile device. For more examples, check out the blog below.
Having a responsive website is a huge factor as may people are shifting to finding information through mobile devices as compared to a laptop or desktop. In addition, this speaks well for your company and brand. When your image is consistent and polished for each device, this bodes well for your overall image.
A custom website can be intimidating from an initial price standpoint. However, it's a long-term investment that will have a huge payoff through standing out from a crowd, personalization, data collection, responsiveness, and increased outreach.
If you found this blog helpful, check out these other related topics:
- 5 Website Mistake That Are Killing Your Brand
- 6 Signs You Are in Need of a Website Update
- Why You Should Hire a Digital Marketing Agency For Your Website