When it comes to marketing, we all know that infographics are essential. It's like knowing that you need a chain on a bike to make it go. Visuals should be a significant part of your marketing arsenal, sitting holstered, and waiting to be deployed at any time.
But, as necessary as infographics are, they can be tricky to manage for the average marketer. While you may know that pairing visual images with information means people will be 55% more likely to remember them, there's a good chance you don't have to means to create an infographic. Maybe you're not a designer and can't afford to hire one. Perhaps you have the skills, but lack time to execute. With a million things on your list, the time-consuming concept of hammering out an infographic sounds like an intensive time suck. That's why we're spilling the beans on creating infographics, without breaking the timebank. With our three favorite tools for whipping up infographics, anyone should be able to put together a professional-looking infographic in a jiff.
Here they are:
We've mentioned Canva before, and it's because it's a non-designers best friend when it comes to visuals. Canva makes it perfectly easy for any joe-schmo to cook up graphics without just a few simple clicks of a button. Canva is a free online tool where anyone can build just about any darn thing they want; from Instagram stories to website headers, from presentation display graphics to infographics, they have modules to follow to get what you need.
Once you're on their website, you can filter their designs by infographics only. From that point, choose from the style of the infographic that best fits your needs—Process, Education, Timeline, etc. Once you've selected your design, update its elements right there on the webpage. You can even choose from Canva's array of stock photos if you don't have your own images to input with the design.
2. Adobe Spark
Don't let the Adobe name scare you—Spark is probably one of the most intuitive programs the company makes for designers and non-designers alike. Where more complex software like Photoshop or Illustrator offers a wide range of options that require design knowledge, Spark is more takes more of the straightforward approach that Canva does.
But don't be confused, this is still Adobe we're talking about. With Spark comes design tools and options to create some of the slickest looking infographics you could ask for. Each template comes with font, layout, and color variants to give you something that doesn't look like a copy and paste variation of every other infographic on the web, letting you brand it to your own standards.
This one may seem a bit unorthodox as it's not an actual design software, but it's just as important. To create robust visual marketing tools, you need strong visuals. While Unsplash is a stock photo website, don't get any ideas. If Shutterstock is the stuffy firstborn with the corner office and responsible job, Unsplash is the baby who decided to skip college, pursue an art career in SoHo, and is crushing it.
Completely free, this website is a carefully curated collection of stunning images that would compliment any brand. If you're looking for floating hand images that are checkered with little digital icons, you've come to the wrong place. This is a place of neutral color stories, pastel collections, soothing flat lays, and clean lines. You'll find all of the sleek photos you could dream up to incorporate into your snazzy new infographic.
Have a favorite infographic source that we missed? Tell us in the comments below! We'd love to keep updating this list as time goes on.