3 Simple Things You Can Do To Improve Your Website's SEO

Posted by Prime Incorporated on Nov 23, 2018 8:11:00 AM

3-simpe-things-you-can-do-to-improve-website-seo_1200x628_NOTITEL

We know. SEO is one of those terms that, if it’s not your line of work, can sound crazy intimidating up front. The earliest mention that can be found of SEO traces roughly back to 1997. This was the same year that Titanic smashed the box office, Hanson released their debut album, and Biggie Smalls was shot. The point? It’s been around a long time (it’s technically old enough to have a drink), and there’s no reason for any person with half a brain to still shy away from the very basics of SEO. Once you look under the bed, this monster is really no monster at all. You can tackle it with ease, we promise. Let’s take a look at three simple ways to do just that.

1. Start a Blog (And Post Weekly)

Blogs are one of the easiest ways to make the most out of SEO, and you don’t have to be Hemingway to write one for your business. Blog writing offers a multitude of ways to beef up your SEO. First, by posting weekly, the new content on your blog keeps your website nice and fresh, which SEO spiders (the digital doo-dads that run around the internet ecosystem and rank good and bad content) really like. Having a blog also means that visitors are apt to stay on your site longer, which tells Google you have valuable content, increasing your favorability. Next, a blog allows you to incorporate the good practice of internal linking. This is when you link a word or phrase from your blog back to another page on your site. It can be a product you're talking about, your contact page, or even another blog post. Lastly, a blog allows you more keyword opportunities than your less content-heavy web pages. You can weave different types of keywords into your posts to increase your ranking for those search terms. This brings us to number two because to do this well, you absolutely must…

2. Research Your Keywords

OK, let’s first define our term to squash any ambiguity. A keyword is an idea or topic that defines your content. In human speak, it’s what people type into search engines. There are a few different types of keywords, and we’re going to look at each of them with examples to make sure we’re extra clear. While some types are more valuable than others, you’ll want to weave them all into your content for an SEO strategy that’s too legit to quit.

First there's generic keywords

Generic keywords are just as they sound, they’re generic, We promised examples, so let’s dive in. Let’s say we own a boutique and just got our fall line in. An example of a generic keyword might be “jacket.” Now, that’s a very common, generic word. Which means there will be lots of folks searching for the term, and lots of other websites that include the word jacket. We’ll have more competition, but the word will also have a large search volume.

Then There's Broad Keywords

Ah, the broad keyword--the bread and butter of SEO. Broad keywords still get you a good amount of traffic, but their added specificity lowers the risk of oversaturated competition. While “jacket” is well and good, there are a zillion different kinds of jackets, varying in color, fabric, style, etc. That’s why a broad keyword looks more like, “green jacket” or “green military jacket.” With broad keywords, you’re beginning to zone in on the potential customers who are searching more specifically for your product, without getting so specific that you lose your mass audience. This is why broad keywords should make up the bulk of your website’s SEO content.

Lastly are Long Tail Keywords

Long tail keywords are the sentences users type into Google when they’re really on the hunt. While their specificity may lower your overall traffic, the likelihood of conversion increases as the user making this search is looking for exactly what it is you’re offering. Following our example, long tail keywords would look something like, “Free People green military jacket,” or “Free People women’s small military jacket.” These long tail keywords may lose some of the masses simply searching for a jacket or a green jacket, but they are reaching a highly targeted group with increased buying potential.

It’s worth reiterating that none of these SEO keyword forms will do the trick on their own, and a good SEO strategy covers each kind, with broad keywords doing most of the legwork.

3. Write Guest Blogs

Once you have a handle on your own blog by following all the good tidbits we laid out for you in Step One, you can turn some of your focus on guest blogging. Guest blogging is done by reaching out to other similar blogs in your industry and writing posts as a guest for that company. This gives you the opportunity to earn links to your own content on a new platform, often with a larger audience. These links to your site boost your content’s worth and up your SEO rankings. Bonus: not only does guest blogging open the door to landing more eyes on your content, but it also carries the added bonus of establishing you as a thought leader within your niche.

Are you ready to tackle SEO?! Leave the unnecessary fear out in the cold like Rose did Jack? We think so! But, if anything is still a little murky, please ask us your questions in the comments. We’re here to help, after all!

If you've enjoyed this blog, check out these other relate articles: 

If you found this information helpful, download our Guide to Website Marketing Must Haves and learn more ways to improve your SEO and your website's presence. Click the Link Below! 

Download the Guide to Website Marketing Must Haves!

Topics: Web Analytics and Tracking

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

Receive:
  • Weekly Marketing Emails

  • Brownie Points From Your Boss

  • High Fives Anytime You Visit Bozeman, Montana

Subscribe to Email Updates

Recent Posts