These days you hear a lot about branding, building a brand, growing your brand and branding yourself. But what is all this talk about a brand? Heck, even professional athletes attempt to enhance their brand to give them more leverage for contract negotiations. When we talk about branding in this sense, what we are really talking about is reputation and perceived value. If you have a strong brand, more than likely you have a good reputation and would consider your product/service valued. So when Kim Kardashian takes a selfie it may take her 25 tries to get her lips to have the perfect duck face look, because she is trying to maintain her brand and all that it represents (sense the sarcasm.) So if you are looking to build a brand for your business or maybe you are a blogger wanting to build your personal brand, here is a list of tips that will help.
1. Define the values your brand represents
2. Identify what differentiates you from your competitors
3. Use your logo consistently
4. Use consistent fonts, colors, imagery, etc. to make you easily recognizeable
5. Identify a consistent voice that you will use for messaging (witty, professional, conservative, edgy, etc.)
6. Understand what is important to your company
7. Know what you are good at
8. Know what you need to improve on
9. Be unique - when others zig you zag
10. Be authentic
11. Understand who your audience is
12. Understand what is important to your audience
13. Build partnerships with like-minded businesses
14. Give back to the community - goodwill goes a long way
15. Focus on your customers/followers to build loyalty
16. Be responsive on social media
17. And finally, have a little fun-- it's contagious
As you continue to grow your brand, use some or all of these tips and they will help you develop an audience and following that appreciates who you are and what you do. Good luck and let us know if you have any questions along the way.
If you found this blog helpful, check out these other related topics:
- Establish A Brand Voice To Ignite Your Social Engagement
- So You Have A Brand Positioning Statement-Now What?
- 7 Signs You Need To Evaluate Your Brand Positioning