Fewer things are more likely to make a perfectly reasonable human being hurl their device across the room faster than an aggravating, user-unfriendly experience. With our proclivity to change devices to look at particular sites in different ways, responsive design can make or break the experience for the user. And, while you may expect that every site you come into contact with should work breezily on any device you own, it’s unfortunately not the case. There are still quite a few websites out there in their unresponsive state, which could use an upgrade to their experience for the sake of mobile devices everywhere.
Across the country, there is a unique class of folks that stand out as anomalies from the digitized masses. They aren't hard to recognize. Often, they're using aging tech or a non-smartphone, they would rather get dirt under their fingernails than be on social media and have little to no idea what a meme is. Often referred to in the marketing world by the kind euphemism of late adopters, this group of hard-working, rarely online folks typically has some of the sparsest resources when it comes to their marketing, design, and demand generation.
They tend to occupy more trade, agricultural, and specialized skill forms of business, be it guiding, farming, construction, charter services, commercial supply, or more industrial-focused work. For many of these people, they have the "been doing it this way for 30 years, and it's worked well for me" byline, and business typically comes from a real word of mouth route. But, like all good things, the days may be numbered for continuing this way in a world going ever faster and faster toward the interconnection of things. Today we're looking at why every single individual, even these late adopters, can benefit from a strong marketing game.
As long as people have kept written records, they have been using intricate designs to accent their words. The art of beautiful penmanship and decorative letterforms are prevalent in Arabic, Japanese, and Chinese art. It doesn't take a Master Penmen to look at our country's Declaration of Independence or the Constitution to see the unique brilliance of hand-drawn excellence. While ink and quill are not as commonplace today, pen and ink and Apple Pencil and tablet have become the new mediums for that hand-lettered touch.
Quite often, the objects we encounter every day are laden with history and reason, and we are unaware of it. It's understandable. For starters, we're busy guys and girls. Not to mention, we can't possibly be walking, talking experts on the reason, historical context, and functionality behind everything we touch in our world. To quote an icon, "...ain't nobody got time for that."
You might have asked why a marketing agency would dive so deeply into the changes of the mobile technology and the effects of the world we live in. The truth is, that we here at PRIME are constantly looking for connection, engagement, and community on behalf of our clients. There are a ton of ways the shift to mobile has changed the way we advertise, the way we find new business, and the way we share our lives both in a connective context and a social interactive context. We know that today's advancement will be tomorrows standard.
As we look to wrap up our series on how the mobile economy has rocked the socks off of our daily lives, today, we're talking about one that affects every human being on the planet. Here's a hint—it's green, made of a unique kind of paper, and if needed, in a pinch, can be used to play "Presidential Flashcards" for a few minutes... Today, we're talking about how the mobile economy has made for a complete makeover on the way we deal with money—how we spend it, how we save it, and how we trade it. Let's dive in.
What Music Looked Like Then
Odds are if you're reading this, you grew up in a generation that wasn't just born into the online universe. From Lite Bright loving 90's babies to the Dead Heads of the '60s and everything in between, many of us are more familiar with how the musical days of yesteryear looked – And it's a heck of a lot different from now.
With the introduction of mobile into every corner of our existence, nothing remains untouched by its influence. Business, vacations, family, school, hobbies, and money; we use mobile applications and afford more connections than ever before. One of the early innovators in leaving the walls of a designated space is in mobile stock and securities trading. One's ability to monitor, research, and trade right from their pocket as they go about their day has revolutionized life for the daytrader as well as the casual investor.
Today we continue our journey down the rabbit hole of the mobile economy. In this post, we're looking at how mobile has changed one of the most significant sectors of personal life for better or worse—the dating world.
the Mobile Economy of Communications
The invention of the smartphone changed our working world as we know it, having our office always in our pocket. We are reachable at all times whether we like it or not. For better or worse, this has dramatically shifted our perception of communication with our coworkers, clients, and partners. We are connected and responsible in a way that continues to push the boundaries of traditional communications.
In light of this, 1500 word emails, meetings where people pile into a conference room, and back and forth phone calls are largely passé. Thanks to a host of disruptive apps in the market space, workplace communications have become more intuitive, ubiquitous, and more user-friendly than ever. Today we look at the apps that have had the most significant impact on how we communicate with each other at work, and the benefits they bring to your business.
Today we continue our journey down the rabbit hole of the mobile economy. In this post, we’re looking at how mobile eCommerce has changed one of the biggest industries for the better of the average buyer—the car industry.
Topics: Mobile Economy