2020 Trend Alert: Taking Your Web Design Off-The-Grid

Posted by Ben Fjare on Feb 18, 2020 9:00:00 AM

As the new year makes its way in, we've been looking at the online trends of 2020 and what web designers, marketers, and business owners alike can expect as they set their sights on the new year. While trends often trickle from one year to another, we can safely say that 2020 will be a year of shaking things up. It will also be a year that introduces entirely new concepts into web design that will not only take users by surprise but likely split them into camps for and against.

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Topics: Web Design, Design Forward Thinking, Tips From the Pros

Tips from the Pros: Understanding Leads and Demand Generation

Posted by Jason Johnson on Feb 11, 2020 9:00:00 AM

So, your sitting in a meeting and someone starts dropping acronyms like there's no tomorrow... You're reading the P&L, making sure you've got enough ROI on your SEO, and your COO starts talking about Q2 returns YOY, and how your MQLs have been outperforming your SQLs while your COS is climbing.

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Topics: Marketing Strategy, product marketing, S.M.A.R.T. Goals, Digital Strategy, Traditional Marketing, Presentations and Pitches, Tips From the Pros

The Best Branding Trends of 2020 to Get Pumped About

Posted by Alexa Audet on Feb 4, 2020 9:00:00 AM

As we continue forecasting what marketing trends we think will be a major hit for 2020, today, we turn our sights on branding. Easily one of the most exciting facets of the marketing world, branding just gets better and better as companies have to try harder to compete to gain the attention of overloaded customers. Today we are taking a look at the best trends of 2020 when it comes to branding, and why we're so excited about them.

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Topics: Branding, Brand Growth, Brand Evangelism, Digital Strategy, Messaging, Design Forward Thinking

FORECASTING THE WEB DESIGN TRENDS OF 2020

Posted by Katie Pierce on Jan 28, 2020 10:00:00 AM

Around this time of year, there’s a lot of projecting for the year to come. And 2020 is no exception. As a new year, an election year, and the start of a new generation, there’s a lot of forward focus and forecasting surrounding the upcoming 365 days. With all of the speculating going on, web design is no different. While technology has obviously been on a compounded growth path, it seems like it practically blew up in 2019. And with its massive expansion and infiltration, we’ve begun to see how it’s changing what’s possible on the web, what users are drawn to, and what we can expect in 2020.  

 

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Topics: Branding, Web Design, Prime Culture, Digital Strategy, Design Forward Thinking

How to Freelance Like a Pro

Posted by Joshua Weir on Jan 21, 2020 10:00:00 AM

This week's offering from PRIME is from one of our amazing and talented freelancers:

Collette Hinnenkamp 

Founder of Bon Temps Collective

(pictured above)

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Topics: Prime Culture, Influencer, IoT, Design Forward Thinking, Freelance Economy

Make Agile Marketing Part of Your Marketing Strategy in 2020

Posted by Gregg Alexander on Jan 14, 2020 1:30:00 PM

The term Agile Marketing is by no means a new one within the business world. The odds are that even if you aren't actively using an Agile approach to your business, you've heard of it in some way, shape, or form over the last few years. It was born in the world of software development, coming to life in IT departments as they worked quickly to address issues, test their methods, and weigh the results.

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Topics: Marketing Strategy, Marketing Methodology, Traditional Marketing, IoT

Social Media Influencers: Finding and tracking the Right Influence

Posted by Alli Sisson on Jan 7, 2020 11:30:00 AM

While it’s still unsure how Instagram’s latest like policy will change the face of influencer marketing, we think it’s safe the say that the marketing niche certainly won’t be going anywhere. So much so, that by 2020, influencer marketing is projected to be a $10 billion industry. That’s billion. With a “B.” With so much focus (and budget) on influencer marketing, you’d assume that most marketers can track what the ROI of their influencers are. But you know what they say about assumptions.

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Topics: Marketing Strategy, Web Analytics and Tracking, Social Influencers, Influencer, Brand Evangelism, IoT

What’s in a Like? The Good and Bad of Instagram’s New Policy

Posted by Alli Sisson on Dec 31, 2019 11:30:00 AM

Let's be real for a second—2019 has been wild. Kanye started a church. Starbucks made it into Game of Thrones. The nerds nearly stormed Area 51. Fully grown adults bought and wore fanny packs. And Instagram announced it would be making "Likes" invisible on its platform.

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Topics: Social Media Management, Social Influencers, Brand Evangelism, Marketing Methodology

The Hunt for Influence: 6 Reasons you need Influencer Marketing

Posted by Alli Sisson on Dec 24, 2019 10:00:00 AM

Over the last few years, we've watched influencer marketing explode like a mac truck in a Van Damme movie. The past year was the biggest yet, indicating nothing but a continual climb for the marketing channel in the future. But as big as influencer marketing has become, many small businesses are still unfamiliar with how it works, as well as if it's right for their brand. That's why today we're explaining exactly what influencer marketing is, and why no matter who you are, it needs to be part of your marketing in 2020. Let's dive right in.

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Topics: Social Media Management, Influencer, Brand Evangelism, Marketing Methodology, Strategic Growth, Messaging

3 Tools to Help Your Digital Marketing Explode with Infographics

Posted by Katie Pierce on Dec 17, 2019 9:00:00 AM

When it comes to marketing, we all know that infographics are essential. It's like knowing that you need a chain on a bike to make it go. Visuals should be a significant part of your marketing arsenal, sitting holstered, and waiting to be deployed at any time.

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Topics: Web Analytics and Tracking, Branded Content, Presentations and Pitches, Design Forward Thinking

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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