The Why, How and What of Minimalist Design

Posted by Katie Pierce on Nov 12, 2019, 9:00:00 AM

Quite often, the objects we encounter every day are laden with history and reason, and we are unaware of it. It's understandable. For starters, we're busy guys and girls. Not to mention, we can't possibly be walking, talking experts on the reason, historical context, and functionality behind everything we touch in our world. To quote an icon, "...ain't nobody got time for that." 

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Topics: Branding, Brand Evangelism, Design Forward Thinking

Money in your Pocket: How Mobile has Changed our Money Habits

Posted by Joshua Weir on Nov 5, 2019, 9:00:00 AM

You might have asked why a marketing agency would dive so deeply into the changes of the mobile technology and the effects of the world we live in. The truth is, that we here at PRIME are constantly looking for connection, engagement, and community on behalf of our clients. There are a ton of ways the shift to mobile has changed the way we advertise, the way we find new business, and the way we share our lives both in a connective context and a social interactive context. We know that today's advancement will be tomorrows standard.

As we look to wrap up our series on how the mobile economy has rocked the socks off of our daily lives, today, we're talking about one that affects every human being on the planet. Here's a hint—it's green, made of a unique kind of paper, and if needed, in a pinch, can be used to play "Presidential Flashcards" for a few minutes... Today, we're talking about how the mobile economy has made for a complete makeover on the way we deal with money—how we spend it, how we save it, and how we trade it. Let's dive in.

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Topics: Mobile Economy, The Mobile Economy, IoT

Listen up: how mobile has changed your music habits

Posted by Lincoln Wilmoth on Oct 29, 2019, 12:00:00 PM

What Music Looked Like Then

Odds are if you're reading this, you grew up in a generation that wasn't just born into the online universe. From Lite Bright loving 90's babies to the Dead Heads of the '60s and everything in between, many of us are more familiar with how the musical days of yesteryear looked – And it's a heck of a lot different from now. 

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Topics: Mobile Economy, The Mobile Economy, IoT

Investing in the mobile age: money in your pocket

Posted by Gregg Alexander on Oct 22, 2019, 12:00:00 PM

With the introduction of mobile into every corner of our existence, nothing remains untouched by its influence. Business, vacations, family, school, hobbies, and money; we use mobile applications and afford more connections than ever before. One of the early innovators in leaving the walls of a designated space is in mobile stock and securities trading. One's ability to monitor, research, and trade right from their pocket as they go about their day has revolutionized life for the daytrader as well as the casual investor.

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Topics: The Mobile Economy, IoT

Swipe Right: How Mobile Changed Dating Forever

Posted by Alexa Audet on Oct 15, 2019, 9:00:00 AM

Today we continue our journey down the rabbit hole of the mobile economy. In this post, we're looking at how mobile has changed one of the most significant sectors of personal life for better or worse—the dating world.

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Topics: The Mobile Economy, IoT

The Mobile Economy: How it’s Reconstructing your Business Communications

Posted by Joshua Weir on Oct 8, 2019, 9:00:00 AM

the Mobile Economy of Communications

The invention of the smartphone changed our working world as we know it, having our office always in our pocket. We are reachable at all times whether we like it or not. For better or worse, this has dramatically shifted our perception of communication with our coworkers, clients, and partners. We are connected and responsible in a way that continues to push the boundaries of traditional communications.

In light of this, 1500 word emails, meetings where people pile into a conference room, and back and forth phone calls are largely passé. Thanks to a host of disruptive apps in the market space, workplace communications have become more intuitive, ubiquitous, and more user-friendly than ever. Today we look at the apps that have had the most significant impact on how we communicate with each other at work, and the benefits they bring to your business.  

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Topics: Messaging, Mobile Economy, IoT

Power to the People: When Car Shopping Goes Mobile

Posted by Alli Sisson on Oct 1, 2019, 9:00:00 AM

Today we continue our journey down the rabbit hole of the mobile economy. In this post, we’re looking at how mobile eCommerce has changed one of the biggest industries for the better of the average buyer—the car industry.

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Topics: Mobile Economy

The Mobile Economy: How it’s Reconstructing your Shopping Experience

Posted by Alexa Audet on Sep 24, 2019, 9:00:00 AM

Most blog posts about the mobile economy usually start with a wordy explanation about how mobile is an unwavering part of our daily lives. But seeing as nearly 50% of you are probably reading this from your phone, we figure you already know that. As for the other half, we'd bet our life it's made up of more people skimming on their work computer than it is laggards who don't have a smartphone.

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Topics: The Mobile Economy

Spreading your Wings: How Mobile Makes Air Travel Even More Possible

Posted by Joshua Weir on Sep 17, 2019, 9:00:00 AM

We're kicking off a new series at PRIME on the transformation of the way we do things. In the economy of life, there are tried-and-true methods, habits we love, patterns we are used to and a variety of other activities that condition the way we approach tasks. With the advent of mobile devices and app-run services, a more significant number of options are available for getting our business done. Enjoy our foray into the mobile economy of things, or the IoT. (Internet of Things) as we dive into several ways our hand-held devices have changed the way we face our world.

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Topics: Digital Strategy, The Mobile Economy, IoT

Building Presentations: The Tools that Bring Your Best Pitch to Life

Posted by Joshua Weir on Sep 10, 2019, 9:00:00 AM

There are a lot of do's and don'ts when it comes to giving an excellent presentation. Oddly enough, one of the most significant factors to a killer presentation is just that, your presentation. How you present your materials and information to your audience can play a vital roll in how they receive you.

So you have some great info; if your visual style is dated, it might not go as well as you'd like. There might be some level of disconnect, or your audience might be less likely to trust you. You might have fascinating points to make, but when they are bulleted out on a static page, they'll be less likely to engage. Thanks to advances in software, it's easier than ever before to create an engaging visual presentation. Let's talk about doesn't work, what does, and how to use them to your best abilities.

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Topics: Messaging, Presentations and Pitches

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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