Why You Should Set Measurable Goals

Posted by Prime Incorporated on Nov 19, 2018 8:00:00 AM

Whether you’re Eliud Kipchoge, sprinting out a 2:01:39 marathon time (that’s 4:38 a mile, y'all), a procrastinator ready for change, or a business owner trying to increase foot traffic, it’s important to have measurable goals. No matter who you are or what your goal, it’s much better aimed at when it’s got some measurement backing it up. Today we’re taking a look at why you need to set measurable goals and exactly how to do just that.

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Topics: Digital Marketing

Why Every Business Needs To Start Using Video Marketing

Posted by Justin Brown on Nov 16, 2018 8:13:00 AM

Starting to create marketing videos can be a scary thought - expensive equipment, fine-tuned skills, or even rejection. Taking this leap into the world of video does involve risks but they might not be as intimidating as you think. Plus, video can offer some impressive and unrealized marketing potential. Continue reading to find out why your business NEEDS to start using video marketing.

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Topics: Digital Marketing, Awesomeness, Branding

How to Use Keywords in 2019 for Your Digital Marketing

Posted by Gregg Alexander on Nov 12, 2018 12:15:55 PM

Progress, that is what is happening in the world of search engines. Isn't that what should happen with technology? Since the beginning of Google's search engine history, we've all been clamoring to add the perfect keywords into web pages. Whether it was in the meta tags, in titles, in headings, or within the body, keywords have been at the heart of SEO basics. Well, that is changing. Keywords are out, and topics are in. 

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Topics: Digital Marketing

5 Things You Are Doing That Are Sabotaging Your Website

Posted by Prime Incorporated on Nov 9, 2018 8:22:00 AM

There are lots of sure-proof ways to ruin a good website, but let’s be clear, sabotage is never, ever cool (unless you’re the Beastie Boys, obviously). Whether it’s what users see upfront when they land on your site, or something more sinister going on in the back end of things, today we’re taking a look at five of the most common things you’re doing to sabotage your website.

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Topics: Digital Marketing

3 Must-Haves For Defining Your Target Markets

Posted by Prime Incorporated on Nov 5, 2018 8:00:00 AM

Ah, the target market. It’s one of those lovely things that marketers breathe, but the average business owner may not have thought much about. However, they should, and a great deal. Target markets are a great way to hone in your message and make the most out of your marketing dollars. But we can’t tell you much of anything about the target market or market segmentation if you don’t know what it is, so let’s go ahead and define our terms, shall we?

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Topics: Digital Marketing

The Real Way To Benefit From Social Media Marketing

Posted by Prime Incorporated on Nov 2, 2018 11:05:00 AM

Social media has come a long way, you guys. From your first friend Tom to Mark Zuckerberg’s dorm room, to an entire network in your back pocket, social media has been morphing through the years. It’s no longer just the place where teenyboppers post their best duck-faced selfies. Don’t get us wrong, there’s still a lot of that out there, a lot. And yet, social media campaigns have become one of the best weapons for any company looking to get ahead. Let’s dive in and discuss three ways you can tap the benefits of social media marketing, no matter your business. First and foremost, it allows you to...

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Topics: Digital Marketing

Build Customer Loyalty for Your Business

Posted by Haley Walter on Oct 26, 2018 7:47:00 AM

Customer loyalty is a term that gets used a lot. You know it's important to the success of your company, you know it's something you should invest in, but where do you get started? If you are looking for the best way to get your customer loyalty program off the ground or are just looking for improvements you can make to your already existing program, this is for you!

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Topics: Digital Marketing

What Is Authentic Content and How Do You Create It?

Posted by Shane Niederklein on Oct 12, 2018 8:02:00 AM
“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” - Brené Brown

You should know by now that content is the main ingredient to your business. That content should also be “authentic” to your business, otherwise, customers won’t trust you. A study from Ad Week found that 90% of respondents said, “they best respond to brands that create authentic visual or video content.” The study also found that 56% of the people like when brands are not just selling but sharing something cool or teaching them. Those numbers are probably even higher now and will continue to grow with time.

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Topics: Digital Marketing

Create a User Persona With a Process That Actually Works

Posted by Haley Walter on Oct 5, 2018 8:13:00 AM

Creating a user persona is an essential part of any marketing strategy. Why? Because without one, you can't correctly or accurately understand or market to the customers you want to reach. So what is the best process to create one? How do you know that you are correctly reaching your audience? Well, keep reading to learn how to create a user persona template that will blow everyone out of the water. 

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Topics: Digital Marketing

6 Easy Ways To Blog Like The Pros

Posted by Alexa Audet on Sep 14, 2018 4:51:37 PM

How do they do it? You know, the professional content creators, bloggers, those gifted individuals who can sit and roll-out beautifully crafted content right out of the gate. No need to get green with envy, you can do it too! Here are six ways to blog like the pros and make it through your content creation process without losing steam.

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Topics: Digital Marketing

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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