What Is Authentic Content and How Do You Create It?

Posted by Shane Niederklein on Oct 12, 2018 8:02:00 AM
“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” - Brené Brown

You should know by now that content is the main ingredient to your business. That content should also be “authentic” to your business, otherwise, customers won’t trust you. A study from Ad Week found that 90% of respondents said, “they best respond to brands that create authentic visual or video content.” The study also found that 56% of the people like when brands are not just selling but sharing something cool or teaching them. Those numbers are probably even higher now and will continue to grow with time.

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Topics: Digital Marketing

Create a User Persona With a Process That Actually Works

Posted by Haley Walter on Oct 5, 2018 8:13:00 AM

Creating a user persona is an essential part of any marketing strategy. Why? Because without one, you can't correctly or accurately understand or market to the customers you want to reach. So what is the best process to create one? How do you know that you are correctly reaching your audience? Well, keep reading to learn how to create a user persona template that will blow everyone out of the water. 

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Topics: Digital Marketing

6 Easy Ways To Blog Like The Pros

Posted by Alexa Audet on Sep 14, 2018 4:51:37 PM

How do they do it? You know, the professional content creators, bloggers, those gifted individuals who can sit and roll-out beautifully crafted content right out of the gate. No need to get green with envy, you can do it too! Here are six ways to blog like the pros and make it through your content creation process without losing steam.

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Topics: Digital Marketing

How to Apply Marketing Automation to Scale Your Business

Posted by Justin Brown on Sep 7, 2018 12:45:00 PM

Marketing automation is a powerful business tool. If used correctly, marketing automation can help you achieve continued business growth for your KPIs while saving tens or hundreds of hours - who doesn't want that!? However, adopting and applying these automation tools to scale the marketing efforts in your business becomes a complex and sometimes risky task.

It's time to bring clarity to marketing automation to help you decide if, and to what degree, that these tools should be used, and how to apply marketing automation to scale your business.

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Topics: Digital Marketing

Blogging: The Super Powered Secret to SEO

Posted by Haley Walter on Aug 31, 2018 11:33:46 AM

So, you've jumped onto the blogging bandwagon. Writing and publishing blogs is the easy part, but how do you write blogs that make the most of your time and bring in the most business for your company? Well, that's a good question. We came up with some blogging best practices for you to implement in your writing so you can make your blog a business building machine!

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Using Pinterest For Your Inbound Strategy Isn't Just a Crock(Pot Recipe)

Posted by Lena Haines on Aug 24, 2018 11:50:41 AM

Pinterest isn’t just for mom’s looking to plan crock-pot recipes anymore. I mean, if you are a mom looking for crock-pot recipes I would recommend Pinterest. And if you’re a company looking to sell crock-pot recipes to mothers, I would also recommend Pinterest. But anymore, Pinterest is so much more than just those crock-pot recipes. 

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Topics: Digital Marketing

Your Social Media Marketing SUCKS! Three Realities That Make This True

Posted by Gregg Alexander on Aug 17, 2018 11:00:46 AM

We get it! You created a social media account because everyone told you that it's the holy grail, but is it? How do you measure the impact of your social media and what is your ROI? Turns out you have been posting a lot of cat videos and funny memes for no reason. Social media is a fickle, fickle world! But the truth is, wasted time equals wasted money. So when you report to your boss, what do you have to show? If your answer is "GREAT QUESTION", this blog is for you. Yes, social media can be a black hole, but it doesn't have to be. We are going to lay down some insight that may help you take your social game from zero to hero quickly, and it ain't that difficult.... so here goes!

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Topics: Digital Marketing

5 Interface trends of 2018 You Should Definitely Know About

Posted by Shane Niederklein on Aug 10, 2018 11:30:00 AM

Trends are always on the move, so you never know which ones will be used in the coming years and which ones will be left behind. We put together a list of 5 Interface Trends that we believe will be here for years to come. You might notice that every one of the web examples has some form of each of the trends on their site. Coincidence? We think not.  

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Topics: Web Design

Project Profile: Computer Science Vinyl Installation

Posted by Alexa Audet on Jul 6, 2017 4:17:05 PM

For many of us at Prime Incorporated, Montana State University is our alma mater so we love opportunities to be a part of projects on campus.

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Topics: Project Profiles

Prime Perspectives | Stand-Up Marketing Campaigns

Posted by Alexa Audet on Jun 30, 2017 9:30:00 AM

In an effort to share some thoughts about our profession we asked our team at PRIME a few questions about marketing and design and collected their answers. Our team ranges from experts on marketing strategy to graphic designers, so each answer is different. We thought this would be an interesting way to share different perspectives on a variety of topics.

These are the responses.

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Topics: Awesomeness, Branding, Digital Marketing

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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