Pinterest isn’t just for mom’s looking to plan crock-pot recipes anymore. I mean, if you are a mom looking for crock-pot recipes I would recommend Pinterest. And if you’re a company looking to sell crock-pot recipes to mothers, I would also recommend Pinterest. But anymore, Pinterest is so much more than just those crock-pot recipes.
Topics: Marketing Strategy
Hearing the word “content” and only thinking of words on a page is like hearing “ice cream” and only thinking of vanilla. There are so many other forms it can come in, and all are equally important for your business and delectable to your audience. You should be using many different types of content other than just words on a page to engage with them and promote your business. Each will serve you a little differently and appeal to your audience in different ways and for varying reasons. Today, we’re looking at some of your content options, how to implement them into your business, and why your audience is drawn to each. Let’s get started.
Ok, it’s time to point out an ugly truth that affects a ton of marketing. We don’t like being the ones to do it, but we care about you too much to just sit back and let you waste all your hard work. Hey, it’s no one’s fault, and we’ve all done it at one point or another, usually early on in our business infancy. It’s the tendency to slap something together, throw it up on the internet, clap yourself on the back and leave it there for God knows how long. It hurts us to watch because it usually leads to a bad disappointment for good people who just don’t know better. Maybe it’s a website you haven’t updated in ages, and are slowly killing your SEO in the process. Maybe it’s your blog you haven’t posted to in 6 months. Or, maybe it’s your banner ads, put together without rhyme or reason. The latter is our focus for today, or more specifically, why your banner ad is falling flat.
Look, not every product on the market can be a sexy, shiny object. The reality is that sometimes aspects of life require products or services that are, well, just plain boring. Does the average person get their kicks chatting about retirement plans? Likely not. How about medical equipment? Yeah, that one’s not exactly a rip-roarin’ time, either.
In today’s world, a bad web design just can’t be ignored. The internet has been around long enough that there are a million of options out there for users, plenty of which are more than decent. There’s just too much competition a click away for you to afford having a shotty website. But to have good website design, you’ve got to know what it looks like, and sometimes more importantly, what it doesn’t look like.
Knowing the difference in an MQL (Marketing Qualified Lead) and an SQL (Sales Qualified Lead) is as key to your business’ success as a business plan. It means you’ve got a buyer’s journey mapped up and have streamlined what the buying process look like for your customer. But what if you’ve never heard of an MQL versus an SQL? Hey, you can’t know what you don’t know. But have no fear, because today we’re defining the difference, breaking down the stages, and determining when the transition from one to the other takes place.
Terms like “The Sales Funnel” always sound more vague and complicated than they truly are. While it may sound like something only a well-seasoned marketer would know what to do with, it’s really just industry speak for the sales process. The term “sales funnel” is helpful because the visual is accurate to how you cast your net when it comes to converting leads to paying customers.
We’ve been watching SEO grow up for a long time now. We marveled at its birth in the late 90's and were there for those awkward and painful years in the early 2000's. Today, we marvel at how SEO has truly come into its own. A lot has changed over the years, and if you’re still treating SEO like it’s 1999, boy do we have some SEO tips for you. Let’s step back through the wormhole to take a look at what it meant for how to do SEO then, versus now. Hopefully, your SEO practices fall into the latter category.
We’ve dabbled in goal-creating a little bit in the past, but never have we sallied forth into the sacred territory of how to write SMART goals. SMART goals are what separate the men from the amoebas, the idle dreamers from the all-out hustlers. But to set SMART goals, one must actually understand what they are, which is exactly what we’re covering in today’s post.
Topics: Marketing Strategy
When we typically sit down with a potential client to explore their goals and vision for their website project, we ask them if they have Google Analytics set up on their current site. Most of the time the response is yes, but occasionally we are met with a blank stare. For those who do have Google Analytics, we are always curious about how they use the tool. This helps us find out how truly engaged they are in their digital marketing efforts. Those who are leaning on that data to understand the impact of their marketing efforts have a much better understanding of their results, their audience, and their goals. Those who don't use Google Analytics are a bit lost. If you are one of the lost souls of Google Analytics, this blog is for you. I am are going to break it down to give you the lay of the landscape and help you get up to speed on using the tool to understand your website traffic.
Topics: Web Analytics and Tracking