Swipe Right: How Mobile Changed Dating Forever

Posted by Alexa Audet on Oct 15, 2019 9:00:00 AM

Today we continue our journey down the rabbit hole of the mobile economy. In this post, we're looking at how mobile has changed one of the most significant sectors of personal life for better or worse—the dating world.

Read More

Topics: The Mobile Economy, IoT

The Mobile Economy: How it’s Reconstructing your Business Communications

Posted by Joshua Weir on Oct 8, 2019 9:00:00 AM

the Mobile Economy of Communications

The invention of the smartphone changed our working world as we know it, having our office always in our pocket. We are reachable at all times whether we like it or not. For better or worse, this has dramatically shifted our perception of communication with our coworkers, clients, and partners. We are connected and responsible in a way that continues to push the boundaries of traditional communications.

In light of this, 1500 word emails, meetings where people pile into a conference room, and back and forth phone calls are largely passé. Thanks to a host of disruptive apps in the market space, workplace communications have become more intuitive, ubiquitous, and more user-friendly than ever. Today we look at the apps that have had the most significant impact on how we communicate with each other at work, and the benefits they bring to your business.  

Read More

Topics: Messaging, Mobile Economy, IoT

Power to the People: When Car Shopping Goes Mobile

Posted by Alli Sisson on Oct 1, 2019 9:00:00 AM

Today we continue our journey down the rabbit hole of the mobile economy. In this post, we’re looking at how mobile eCommerce has changed one of the biggest industries for the better of the average buyer—the car industry.

Read More

Topics: Mobile Economy

The Mobile Economy: How it’s Reconstructing your Shopping Experience

Posted by Alexa Audet on Sep 24, 2019 9:00:00 AM

Most blog posts about the mobile economy usually start with a wordy explanation about how mobile is an unwavering part of our daily lives. But seeing as nearly 50% of you are probably reading this from your phone, we figure you already know that. As for the other half, we'd bet our life it's made up of more people skimming on their work computer than it is laggards who don't have a smartphone.

Read More

Topics: The Mobile Economy

Spreading your Wings: How Mobile Makes Air Travel Even More Possible

Posted by Joshua Weir on Sep 17, 2019 9:00:00 AM

We're kicking off a new series at PRIME on the transformation of the way we do things. In the economy of life, there are tried-and-true methods, habits we love, patterns we are used to and a variety of other activities that condition the way we approach tasks. With the advent of mobile devices and app-run services, a more significant number of options are available for getting our business done. Enjoy our foray into the mobile economy of things, or the IoT. (Internet of Things) as we dive into several ways our hand-held devices have changed the way we face our world.

Read More

Topics: Digital Strategy, The Mobile Economy, IoT

Building Presentations: The Tools that Bring Your Best Pitch to Life

Posted by Joshua Weir on Sep 10, 2019 9:00:00 AM

There are a lot of do's and don'ts when it comes to giving an excellent presentation. Oddly enough, one of the most significant factors to a killer presentation is just that, your presentation. How you present your materials and information to your audience can play a vital roll in how they receive you.

So you have some great info; if your visual style is dated, it might not go as well as you'd like. There might be some level of disconnect, or your audience might be less likely to trust you. You might have fascinating points to make, but when they are bulleted out on a static page, they'll be less likely to engage. Thanks to advances in software, it's easier than ever before to create an engaging visual presentation. Let's talk about doesn't work, what does, and how to use them to your best abilities.

Read More

Topics: Messaging, Presentations and Pitches

Why it's Video Content that's King

Posted by Shane Niederklein on Sep 3, 2019 11:30:00 AM

 


There are two constant truths in marketing that you’ve likely heard over and over again. While both true, they’re as equally important as they are a potential conflict. The first is that “Content is king.” The second? That your prospects are inconceivably busy. But if content truly is king (and it is, my friend), and your readers are struggling on the daily to keep their heads above the information flood line, what are you to do? How are you supposed to reach them with all these valuable content pieces that you have? It's not like today's users are exactly clamoring to get their hands on one more “must-read” article, blog, Facebook rant, or even eBook for their backlog.

Read More

Topics: Target Marketing, Digital Strategy, Traditional Marketing, Messaging

Deadly Jargon: Common Phrases Freelancers Hear that Jam up Creativity

Posted by Jason Johnson on Aug 27, 2019 9:00:00 AM

For a freelancer, there are some days when they feel the true greatness of what it is they get to do for a living. Sitting down to work makes them feel like a regular Hemingway or Picasso. They’re enlightened by the realization of their living and invigorated by a dedication to their work.

Read More

Topics: product marketing, Marketing Methodology, Digital Strategy

The Top Ten LinkedIn INFLUENCErs Worth Following Right Now

Posted by Alli Sisson on Aug 20, 2019 9:00:00 AM

There are a few places to go when you’re needing inspiration in the workplace. Some of us scroll through Instagram, some peruse Pinterest, and some head on over to their bookmarks to skim through their favorite blogs. But would you believe us if we told you that LinkedIn was actually one of the better places to gain inspiration from thought leaders in your industry?

Despite what you may think, LinkedIn is no longer just a place for corporate players to share thinly veiled sales pitches, show off their use of the word “leverage,” or repost the occasional, “You can do it, dreamer,” poster. If you’re following the right people, LinkedIn becomes a place where you keep a finger on the pulse of your industry, find your fire, and get inspired. That’s why today we’re talking about our The Top Ten LinkedIn Influencers Worth Following Right Now.

Read More

Topics: Social Influencers, Brand Growth, Brand Evangelism

Do You Know the Difference in Your Brand and Campaign Metrics?

Posted by Gregg Alexander on Aug 13, 2019 9:00:00 AM

When it comes to your marketing efforts, saying that you need metrics behind them is a given. But for every marketer out their tracking their endeavors, there’s a handful who doesn’t know what to do with them. Learning to analyze your metrics allows you to keep a finger on the pulse of your overall brand as well as the campaigns you run to support it. Which we should note, are two completely different things. Today we’re diving into the importance of distinguishing the two, comparing their metrics, and how to position your marketing efforts so that those metrics make sense.

Read More

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

Receive:
  • Weekly Marketing Emails

  • Brownie Points From Your Boss

  • High Fives Anytime You Visit Bozeman, Montana

Subscribe to Email Updates

Recent Posts