Write Shorter: The Advantages of Concise Copywriting

Posted by Lindsay McWilliams on Mar 2, 2021 10:15:00 AM

 

You may have heard the famous quote by philosopher and mathematician Blaise Pascal, “I would have written a shorter letter, but I did not have the time.”

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Topics: Creating Content/ Copywriting

How Design Builds Relevance for Your Message

Posted by Teresa Keserich on Feb 23, 2021 9:00:00 AM

Messaging and design are like brownies and ice cream. Sure, each can be good on its own, but when you put the two together, their textures, flavors and temperatures play off each other, offering you a one-way ticket to flavor town. In short, they make each other better.

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Topics: Design Forward Thinking, Graphic and Environmental Design

5 Social Media Trends for 2021

Posted by Alli Sisson on Feb 16, 2021 9:15:00 AM

 

With the onset of the COVID-19 pandemic, social media played a huge role in our lives in 2020. As people, we spent more time sitting on our couches scrolling, shopping and interacting on social media than ever before. As marketers, we spent more time honing in on social media as a tool to reach audiences and get our messages across. The year 2020 undoubtedly changed social media forever, spurring on new trends, tools and experiences.

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Topics: Social Media Management

How to Write Blogs That Actually Reach Your Audience

Posted by Lindsay McWilliams on Feb 9, 2021 10:00:00 AM

 

Blogs are an important facet of any content marketing strategy. When done well, they connect people to your business by way of helpful, entertaining, and relevant writing. But many companies pump out multiple blogs each week, only to find that they’re not seeing the traffic they’d hoped for.

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Topics: Creating Content/ Copywriting, Digital Strategy, content management

Why Video Marketing Works

Posted by Gregg Alexander on Feb 2, 2021 9:45:00 AM

 

According to Hubspot, 81 percent of businesses used video as a marketing tool in 2020 — up from 63 percent over the previous year. It’s one of the fastest-growing marketing tools available, and companies that haven’t yet dipped their toes into this medium are starting to feel the peer pressure. While video has historically been viewed as expensive – only accessible to companies with large marketing budgets – things are changing. Video is more affordable and accessible than ever before. In fact, 47 percent of first-time video marketers started using video in 2019 because they believe it’s become quicker, less time-consuming and more affordable to create video content.

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Topics: video

Connecting With Your Audience Through Graphic Design

Posted by Katie Pierce on Jan 26, 2021 9:30:00 AM

 

Graphic design is powerful, far beyond pretty pictures and sleek tools and techniques. When done well, graphic design can elicit feelings and emotions that draw your audience closer to your brand. Warning: We’re about to get a little touchy-feely here.

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Topics: Design Forward Thinking, Graphic and Environmental Design

How COVID-19 Will Affect Your Digital Marketing in 2021

Posted by Jason Johnson on Jan 19, 2021 9:32:00 AM

Now that we’ve finally arrived in 2021, there’s cautious optimism for the future. With a unanimously hard 2020 behind us, we look at how the pandemic will affect marketing in the new year, where the advancement of the vaccine is giving many people hope, but there’s still a lot of anxiety and unrest about what’s to come. As marketers, we know that public sentiment and current events greatly affect how we interact with prospects and customers. COVID-19 brought a lot of change to digital marketing in the last year, and it’s important to anticipate what will stay and what will go.

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Topics: Social Media Management, Digital Strategy, Messaging, Social Distancing

4 Types of Content You Should Be Using In Your Marketing

Posted by Lindsay McWilliams on Jan 12, 2021 11:00:00 AM

American adults spend more than 11 hours per day listening to, watching, reading or otherwise interacting with media content. We’re talking videos, podcasts, news articles and blogs, social media, email – you name it. Clearly, we can’t get enough of it.

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Topics: Social Media Management, Marketing Strategy, Creating Content/ Copywriting, Branded Content

Boost Your Donations and Membership Through Transparency

Posted by Joshua Weir on Jan 5, 2021 9:45:00 AM

In speeches and mission statements, you often hear organizations boast about being transparent. But what does transparency mean to them, and are they actually doing it? In a time when internet misinformation runs rampant, being fully transparent can sometimes feel risky. But at the same time, there’s a higher level of distrust among the public, making transparency even more important to build that trust. In fact, studies have shown that 86% of Americans say transparency from businesses is more important than ever before.

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Topics: Marketing Strategy, Nonprofit Marketing

4 Common Struggles With Online Banking and How to Fix Them

Posted by Ben Fjare on Dec 29, 2020 10:36:00 AM

 

With fully digital banks like Chime making their way into the top 10 list of banks in the U.S. and 80 percent of Americans preferring online banking to visiting a brick-and-mortar branch, online and mobile banking are top-of-mind. People rely more on their phones and laptops for banking, but that doesn’t mean they’re 100 percent happy with their online banking service. Only 66 percent of customers say they are satisfied with their bank or credit union’s digital services. The bottom line: there’s room for everyone to do better.

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Topics: Web Design, Financial Institutions

Prepare to Be Amazed!

Just kidding, but not really!

We hope that you find a few nuggets of knowledge to take back to your own marketing. Some of our blogs might be directed at certain industries, but that doesn't mean that you won't find a few helpful tips that will work for you. Don't be scared, dig in! And if you want to stay up to date, be sure to subscribe to our blog. 

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